{"id":745,"date":"2018-07-02T00:01:00","date_gmt":"2018-07-02T07:01:00","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=745"},"modified":"2020-08-28T12:04:12","modified_gmt":"2020-08-28T17:04:12","slug":"ad-viewability-the-why-and-how-to-make-your-ads-more-viewable","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/ad-viewability-the-why-and-how-to-make-your-ads-more-viewable\/","title":{"rendered":"Ad Viewability: The Why and How to Make Your Ads More Viewable"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Ad Viewability: The Why and How to Make Your Ads More Viewable<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2018-07-02T00:01:00-05:00\">July 2, 2018<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">Viewability is one of the biggest digital ad trends of the last several years. So what is ad viewability as it pertains to digital ads and how do you improve it?\n<h3>What is viewability?<\/h3>\nThe authorities on digital ads, known as the Interactive Advertising Bureau or IAB, set the standard for viewability based on the Media Rating Council (MRC) measurement guidelines.\n\n<!--more-->\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/LwM_F7B5mIw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\nTo save you from reading the 14-page <a href=\"http:\/\/www.mediaratingcouncil.org\/063014%20Viewable%20Ad%20Impression%20Guideline_Final.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">MRC Desktop Viewable Impression Guideline<\/a> as well as the 19-page <a href=\"http:\/\/mediaratingcouncil.org\/062816%20Mobile%20Viewable%20Guidelines%20Final.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">MRC Mobile Viewable Impression Guideline<\/a>, we\u2019ll give you the executive summary:\n<ul>\n \t<li>For standard IAB display ads such as a 300&#215;250 and&nbsp;728&#215;90 banner, the ad must be loaded and have 50% of its pixels in view post-render on the screen in a focused window\/tab for at least 1 second. <strong><em>Translation:<\/em><\/strong> <strong>Half of the ad must be seen by an active user for 1 second.<\/strong><\/li>\n \t<li>For ads larger than 242,500 pixels, or the equivalent of high impact ads such as the 970&#215;250 billboard ad or 300&#215;1050 rising star ad, 30% of the pixels must be in an in-focus browser tab for one second. <strong><em>Translation:<\/em> 1\/3 of large ads must be seen by a user for 1 second.<\/strong><\/li>\n \t<li><strong>For video ads, 50% of the video ad must be seen for 2 seconds of continuous playback by the user.<\/strong> The 2 seconds does not need to be the start of the video \u2014 it can be any 2 seconds of the ad&#8217;s play time.<\/li>\n<\/ul>\nAlthough they are separate technical implementations and guidelines, both desktop and mobile have the same goal \u2014 keeping that ad in the reader&#8217;s view, for some amount of time.\n\nExecutive summary of the executive summary:\n<blockquote>\n<p style=\"text-align: center;\"><strong>For the ad to be classified as &#8220;viewed&#8221;, 50% of it needs to be seen by a user for 1 second.<\/strong><\/p>\n<\/blockquote>\n<h2>Why is Viewability Important?&nbsp;<\/h2>\nAdvertisers are always looking for metrics to know the money they\u2019re spending is working. With \u201cdirect response\u201d campaigns, ads that can measure success off a direct action such as an online purchase, it\u2019s easy.\n\nDid an ad on your site lead to a purchase? If so, it worked, and that&#8217;s easy to measure.\n\nHowever, these days, lots of ads are going for &#8220;brand awareness,&#8221; which doesn\u2019t have a <strong>tangible<\/strong> goal that can be measured, such as a purchase. For example, GM or Coca-Cola can&#8217;t easily attribute the sale of one car or soft drink to your site and an ad that ran there.\n\nInstead, they look for a metric they <em>can<\/em> measure, such as whether or not their ad was actually seen. The clever solution? <strong>Viewability.<\/strong>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4868\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/02\/analytics.png\" alt=\"Someone holds a tablet displaying teal data charts.\" width=\"800\" height=\"561\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/02\/analytics.png 1400w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/02\/analytics-428x300.png 428w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/02\/analytics-768x539.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/02\/analytics-656x460.png 656w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n\nWhy is this suddenly important? The concept of viewability has existed for years. It&#8217;s risen to prominence now because the technology is there to support it, and offer accurate measurements. Buyers like <a href=\"https:\/\/www.groupm.com\/news\/groupm-launches-viewability-standards-for-digital-ads\" target=\"_blank\" rel=\"noopener noreferrer\">Group M<\/a> are only buying on guarantees of 100% viewability, and places like <a href=\"https:\/\/adwords.googleblog.com\/2015\/11\/the-google-display-network-ups-its.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google Display Network<\/a> let buyers pay only for <em>viewed<\/em> ads.&nbsp;<a href=\"https:\/\/www.appnexus.com\/blog\/real-time-real-talk-guaranteed-views\">AppNexus<\/a> allows its buyers to buy on Guaranteed Views.\n\n<strong>If your ad impression loaded, but wasn&#8217;t seen, the advertiser may not have to pay for it, based on their purchasing preferences with the exchange. <\/strong>\n\n<strong>That&#8217;s a big deal to your bottom line.<\/strong>\n\nAs the rest of the industry adapts to this standard, you will need to as well. Years from now, it will be standard that if you want to be paid for the ads that are served on your site, you&#8217;ll have to make sure they&#8217;re always viewed. <strong><em>Now is the time to focus on improving your viewability.<\/em><\/strong>\n<h2>How do you measure viewability?&nbsp;<\/h2>\nShameless plug alert \u2014 if you&#8217;re a publisher with Mediavine, we already put the viewability score for each of your ad units in your dashboard, because it&#8217;s something we&#8217;ve focused on since day one.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18713 aligncenter\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/07\/Viewability.jpg\" alt=\"Screenshot of the ad unit report in the Mediavine dashboard \" width=\"952\" height=\"712\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/07\/Viewability.jpg 952w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/07\/Viewability-401x300.jpg 401w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/07\/Viewability-615x460.jpg 615w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/07\/Viewability-768x574.jpg 768w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/>\n\nFor everyone else, there are plenty of third party services that you can pay for viewability reports, but we&#8217;d recommend starting with Google&#8217;s own <a href=\"https:\/\/support.google.com\/dfp_premium\/answer\/3154105?hl=en\">ActiveView<\/a>, which is provided for free with Google DFP (Doubleclick for Publishers).\n<h2>How do you improve viewability?<\/h2>\nWe&#8217;ve taken many steps at Mediavine to make sure our network sees an average of 70% viewability or higher (70% is considered &#8220;tops&#8221; by most industry standards, and the goal for any ad unit).\n\nSome of these tricks include:\n<ol>\n \t<li><a href=\"https:\/\/www.mediavine.com\/how-many-ads-does-mediavine-run\/\"><strong>Rethinking Ad Placements<\/strong><\/a>. The common thought that ATF (above the fold) ad placements had higher viewability than BTF (below the fold) was one of our biggest misconceptions when we began.\nAs asynchronously loaded ads, a lot of our ATF ad units rarely had time to fully load before a user scrolled past them. Instead of focusing ads at the top of the page, we moved ads to where users are most engaged, and killed ads that had less than 10% viewability, such as anything that runs in the footer of your site.<\/li>\n \t<li><strong>Sticky Ads<\/strong>. Over the last few years, even the strictest of strict in ad policy, Google AdExchange \/ Adsense have begun to allow sticky ads. By having ads that stick with the user as they scroll, you&#8217;re almost guaranteed to have them be seen.<\/li>\n \t<li><strong>Intelligent Refresh<\/strong>. Are you running refresh? If so, make sure you&#8217;re only refreshing your viewable ads. If you&#8217;re refreshing purely based on a timer, you&#8217;re likely hurting your overall site viewability score, which leads to less money on <em>all<\/em> your ads.<\/li>\n \t<li><a href=\"https:\/\/www.mediavine.com\/lazy-loading-ads-mediavine-ads-load-200-faster\/\"><strong>Lazy Loading<\/strong><\/a>. We make sure to only load an ad as a user is going to scroll to an ad, which leads to a lot fewer unseen ads, and a faster site load time, as defined by search engines.<\/li>\n \t<li><a href=\"https:\/\/www.mediavine.com\/mediavines-pagespeed-resources\/\"><strong>Site Speed<\/strong><\/a>. If you load your ads asynchronously like us, a slow site can drastically lower your viewability, because your site is slowing down the loading of your ads. Readers will scroll past them before they&#8217;ve had the opportunity to load, and they don&#8217;t tend to scroll back up.<\/li>\n \t<li><strong>Ad load speed<\/strong>. By removing In-Banner Video ads and other slow loading ads from our network, we&#8217;ve paved the way for Mediavine ads to load quicker and thus be seen more often.<\/li>\n<\/ol><\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only 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style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Viewability is one of the biggest digital ad trends of the last several years. So what is ad viewability as it pertains to digital ads and how do you improve it? What is viewability? The authorities on digital ads, known as the Interactive Advertising Bureau or IAB, set the standard for&#8230;<\/p>\n","protected":false},"author":5,"featured_media":7743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,50],"tags":[18],"audience_post":[],"class_list":["post-745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-go-for-teal","tag-viewability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ad Viewability: The Why and How to Make Your Ads More Viewable - Mediavine<\/title>\n<meta name=\"description\" content=\"Ad viewability is an important term to know. 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