{"id":7489,"date":"2018-09-18T14:01:57","date_gmt":"2018-09-18T19:01:57","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=7489"},"modified":"2020-09-04T13:23:16","modified_gmt":"2020-09-04T18:23:16","slug":"digital-advertising-a-short-history-y2k-edition","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/","title":{"rendered":"Digital Advertising: A Short History, Y2K Edition"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Digital Advertising: A Short History, Y2K Edition<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Brad Hagmann<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2018-09-18T14:01:57-05:00\">September 18, 2018<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\"><h3>Online Advertising Enters a New Millennium<\/h3>\nIn <a href=\"https:\/\/www.mediavine.com\/short-history-digital-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\">part one<\/a> of this series on the history of digital advertising, we threw it way back to the \u201890s, when tablets and smartphones weren\u2019t even a thing, and the mysterious sounds of dial up connections began to fill houses around the globe.\n\nThank goodness Y2K did not take down the Internet and life as we know it, as many experts ominously predicted at the end of the 20th Century.\n\nQuite the opposite, in fact. What the digital advertising industry accomplished in the 1990s paved the way for innovation in the new millennium.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7523\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/man-at-agency-690x460.jpg\" alt=\"Digital Advertising: A Short History, Y2K Edition\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/man-at-agency-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/man-at-agency-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/man-at-agency-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/man-at-agency.jpg 800w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n\nThis new thing called \u201cBroadband Internet\u201d definitely helped.\n\nEmerging in the late \u201890s, this high-speed, non-dial-up web access went mainstream in the early 2000s, and with that came exciting new ways to pirate music \u2026 er, we mean share information and download media at never-before-seen speeds.\n\nNot surprisingly, the entire world of digital advertising was transformed along with the Internet, most significantly the nature of advertiser-to-publisher relationships.\n\nIn order for advertisers to reach an online audience reading thousands of new sites per day, a middle man of sorts was needed, and the \u201cad network\u201d was born.\n\nAd networks allowed publishers to increase advertising demand and revenue, in turn allowing brands to scale advertising buys across the new landscape of sites quickly and easily.\n\nEliminating the need for advertisers to contact each publisher directly in order to finalize a transaction was game-changing. There were still limitations, however.\n<h3>The Emergence of Waterfalls<\/h3>\nWhen one door closes, another opens, but new problems may await. Publishers and their newfound abundance of advertisers vying for inventory experienced this.\n\nWith increased demand from ad networks came the need to make multiple buyers compete against one another, while at the same time making maximizing revenue.\n\nAt the time, the only way to do this was through what the industry called \u201cwaterfalls,\u201d and publishers promptly ignored TLC\u2019s advice and began chasing them in droves.\n\nUsing the waterfall technique, a publisher could set a price with each ad network, giving certain ad networks priority over others. When a request was made to the ad server, the impression would always be offered first to the ad network atop the waterfall.\n\nAd networks quickly analyzed the impression based on <a href=\"https:\/\/www.mediavine.com\/what-are-cookies-and-why-do-they-matter-for-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\">cookies<\/a>, geolocation, and other data. If they chose to pass at the preset price point, the next network in line could buy it, and so on down to the bottom of the waterfall where prices were incredibly low.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4673\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/01\/waterfalls.png\" alt=\"A waterfalls infographic displaying our networks (A, B, C and D), all labeled with a different price. Network A: $2, Network B: $1, Network C: $.90, and Network D: $.75. Network A is marked with a poppy colored &quot;Winner!&quot; label.\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/01\/waterfalls.png 1920w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/01\/waterfalls-441x248.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/01\/waterfalls-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/01\/waterfalls-818x460.png 818w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n\nThis technique allowed for competition, but with major limitations.\n\nThe process of deciding which ad networks would be at the top, middle, and bottom of the waterfall, and at what price, was challenging and labor intensive. Before long, entire departments were dedicated to optimizing this structure.\n\nAd operations teams\u2019 entire roles were dedicated to determine the placements and pricing of these networks, based on data points like bid rate, bid CPM, and closing CPM.\n\nAdditionally, waterfalls did not allow for fair competition. Once it claimed the top spot, Network A always had the first opportunity to grab any impression, even if another ad network further down the line may have been willing to pay more.\n\nThis left loads of money on the table, and the industry scrambling for better solutions.\n<h3>Going Once\u2026 Going Twice\u2026<\/h3>\nReal Time Bidding (RTB), a new way of buying and selling ads that revolutionized the industry and pushed RPMs to never-before-seen heights, began to gain traction in 2009.\n\nWith Real Time Bidding, a bid request is sent out to each demand source simultaneously, with information related to the available impression such as IP address, browser, geolocation, and any cookies that the user may have on their machine.\n\nBased on these parameters, buyers were able to set the value of a particular impression and calculate the amount they are willing to bid based on complex algorithms.\n\nThe highest bid in the RTB process wins that impression, and the advertisers\u2019 ad unit is therefore displayed on the page. This all happens in milliseconds.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4672\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/01\/header-bidding-818x460.png\" alt=\"A header bidding infographic with four networks (A, B, C and D) all labeled with a different price. Network A: $2, Network B: $3, Network C: $.90, and Network D: $.75. Network B is labeled with a poppy-colored &quot;Winner!&quot; label.\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/01\/header-bidding-818x460.png 818w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/01\/header-bidding-441x248.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/01\/header-bidding-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/01\/header-bidding.png 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n\nRTB solved all the problems of the waterfall, ensuring that each user is valued properly by the advertiser, driving up earnings and driving down unfair competition.\n<h3>Where Do We Go From Here?<\/h3>\nIf there\u2019s one thing I\u2019ve learned in ad ops, is that while we always look to the future, it\u2019s impossible to say exactly how the next wave of changes will play out.\n\nTake products like Accelerated Mobile Pages (AMP) developed by companies like Google, or regulations like the General Data Protection Regulation (GDPR) put in place by the EU.\n\nNew developments (and acronyms) few people had heard of just a few months prior can become all that the industry is talking about in the blink of an eye.\n\nIn order to be successful in digital advertising, you must be agile and willing to develop ad technology to adapt to the inevitable changes, and fast.\n\nSince the beginning, the goal of Mediavine has been to position itself as a leader in the digital space, not just at present but long into the future.\n\nWhether it\u2019s our elite membership in the <a href=\"https:\/\/www.mediavine.com\/google-certified-publishing-partner-survey-results\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Certified Publisher Partner<\/a> program, or our participation in the <a href=\"https:\/\/www.mediavine.com\/mediavine-joins-coalition-for-better-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Coalition for Better Ads<\/a>, Mediavine is not only positioned for the newest chapter of digital advertising history, we are helping to write that history.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/brad\/\" target=\"_self\">Brad Hagmann<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fdigital-advertising-a-short-history-y2k-edition%2F&#038;title=Digital%20Advertising%3A%20A%20Short%20History%2C%20Y2K%20Edition\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-x has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fdigital-advertising-a-short-history-y2k-edition%2F&#038;text=Digital%20Advertising%3A%20A%20Short%20History%2C%20Y2K%20Edition\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fdigital-advertising-a-short-history-y2k-edition%2F&#038;title=Digital%20Advertising%3A%20A%20Short%20History%2C%20Y2K%20Edition\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Facebook\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-telegram has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/telegram.me\/share\/url?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fdigital-advertising-a-short-history-y2k-edition%2F&#038;text=Digital%20Advertising%3A%20A%20Short%20History%2C%20Y2K%20Edition\" aria-label=\"Share on Telegram\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 128 128\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M28.97 63.324c18.657-8.128 31.098-13.487 37.323-16.076 17.774-7.393 21.467-8.677 23.874-8.72.53-.009 1.713.122 2.48.745.648.525.826 1.235.911 1.733.085.498.191 1.633.107 2.52-.963 10.12-5.13 34.677-7.25 46.012-.898 4.796-2.664 6.404-4.375 6.561-3.716.342-6.538-2.456-10.138-4.815-5.633-3.693-8.815-5.991-14.283-9.594-6.319-4.164-2.222-6.453 1.379-10.193.942-.98 17.318-15.874 17.634-17.225.04-.169.077-.799-.297-1.131-.375-.333-.927-.22-1.325-.129-.565.128-9.564 6.076-26.996 17.843-2.554 1.754-4.868 2.609-6.94 2.564-2.286-.05-6.681-1.292-9.95-2.354-4.007-1.303-7.193-1.992-6.915-4.205.144-1.152 1.731-2.33 4.761-3.536Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Telegram\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-whatsapp has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/api.whatsapp.com\/send?text=Digital%20Advertising%3A%20A%20Short%20History%2C%20Y2K%20Edition%20&mdash;%20https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fdigital-advertising-a-short-history-y2k-edition%2F\" aria-label=\"Share on WhatsApp\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M 12.011719 2 C 6.5057187 2 2.0234844 6.478375 2.0214844 11.984375 C 2.0204844 13.744375 2.4814687 15.462563 3.3554688 16.976562 L 2 22 L 7.2324219 20.763672 C 8.6914219 21.559672 10.333859 21.977516 12.005859 21.978516 L 12.009766 21.978516 C 17.514766 21.978516 21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Online Advertising Enters a New Millennium In part one of this series on the history of digital advertising, we threw it way back to the \u201890s, when tablets and smartphones weren\u2019t even a thing, and the mysterious sounds of dial up connections began to fill houses around the globe. Thank goodness&#8230;<\/p>\n","protected":false},"author":44454,"featured_media":21689,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14],"tags":[],"audience_post":[],"class_list":["post-7489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital Advertising: A Short History, Y2K Edition - Mediavine<\/title>\n<meta name=\"description\" content=\"What the digital advertising industry accomplished in the 1990s paved the way for innovation in the new millennium.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Advertising: A Short History, Y2K Edition\" \/>\n<meta property=\"og:description\" content=\"What the digital advertising industry accomplished in the 1990s paved the way for innovation in the new millennium.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-18T19:01:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-04T18:23:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Mediavine-Blog-Graphics-6-55.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brad Hagmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brad Hagmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/\"},\"author\":{\"name\":\"Brad Hagmann\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/e2f424fb3745b5aeec4851a43ad99807\"},\"headline\":\"Digital Advertising: A Short History, Y2K Edition\",\"datePublished\":\"2018-09-18T19:01:57+00:00\",\"dateModified\":\"2020-09-04T18:23:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/\"},\"wordCount\":909,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-08.jpg\",\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/\",\"name\":\"Digital Advertising: A Short History, Y2K Edition - Mediavine\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-08.jpg\",\"datePublished\":\"2018-09-18T19:01:57+00:00\",\"dateModified\":\"2020-09-04T18:23:16+00:00\",\"description\":\"What the digital advertising industry accomplished in the 1990s paved the way for innovation in the new millennium.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/#primaryimage\",\"url\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-08.jpg\",\"contentUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-08.jpg\",\"width\":1196,\"height\":805,\"caption\":\"female food blogger photographing fresh produce on a gray napkin in her kitchen\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediavine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Advertising: A Short History, Y2K Edition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediavine.com\/#website\",\"url\":\"https:\/\/www.mediavine.com\/\",\"name\":\"Mediavine\",\"description\":\"Full Service Ad Management\",\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediavine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mediavine.com\/#organization\",\"name\":\"Mediavine\",\"url\":\"https:\/\/www.mediavine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg\",\"contentUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg\",\"width\":696,\"height\":696,\"caption\":\"Mediavine\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\",\"https:\/\/x.com\/mediavine\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/e2f424fb3745b5aeec4851a43ad99807\",\"name\":\"Brad Hagmann\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&d=blank&r=g\",\"caption\":\"Brad Hagmann\"},\"url\":\"https:\/\/www.mediavine.com\/blog\/author\/brad\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Digital Advertising: A Short History, Y2K Edition - Mediavine","description":"What the digital advertising industry accomplished in the 1990s paved the way for innovation in the new millennium.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/","og_locale":"en_US","og_type":"article","og_title":"Digital Advertising: A Short History, Y2K Edition","og_description":"What the digital advertising industry accomplished in the 1990s paved the way for innovation in the new millennium.","og_url":"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/","og_site_name":"Mediavine","article_publisher":"https:\/\/www.facebook.com\/mediavinepublishernetwork\/","article_published_time":"2018-09-18T19:01:57+00:00","article_modified_time":"2020-09-04T18:23:16+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Mediavine-Blog-Graphics-6-55.png","type":"image\/png"}],"author":"Brad Hagmann","twitter_card":"summary_large_image","twitter_creator":"@mediavine","twitter_site":"@mediavine","twitter_misc":{"Written by":"Brad Hagmann","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/#article","isPartOf":{"@id":"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/"},"author":{"name":"Brad Hagmann","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/e2f424fb3745b5aeec4851a43ad99807"},"headline":"Digital Advertising: A Short History, Y2K Edition","datePublished":"2018-09-18T19:01:57+00:00","dateModified":"2020-09-04T18:23:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/"},"wordCount":909,"publisher":{"@id":"https:\/\/www.mediavine.com\/#organization"},"image":{"@id":"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-08.jpg","articleSection":["Advertising"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/","url":"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/","name":"Digital Advertising: A Short History, Y2K Edition - Mediavine","isPartOf":{"@id":"https:\/\/www.mediavine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/#primaryimage"},"image":{"@id":"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-08.jpg","datePublished":"2018-09-18T19:01:57+00:00","dateModified":"2020-09-04T18:23:16+00:00","description":"What the digital advertising industry accomplished in the 1990s paved the way for innovation in the new millennium.","breadcrumb":{"@id":"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/#primaryimage","url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-08.jpg","contentUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-08.jpg","width":1196,"height":805,"caption":"female food blogger photographing fresh produce on a gray napkin in her kitchen"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediavine.com\/blog\/digital-advertising-a-short-history-y2k-edition\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediavine.com\/"},{"@type":"ListItem","position":2,"name":"Digital Advertising: A Short History, Y2K Edition"}]},{"@type":"WebSite","@id":"https:\/\/www.mediavine.com\/#website","url":"https:\/\/www.mediavine.com\/","name":"Mediavine","description":"Full Service Ad Management","publisher":{"@id":"https:\/\/www.mediavine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediavine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mediavine.com\/#organization","name":"Mediavine","url":"https:\/\/www.mediavine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg","contentUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg","width":696,"height":696,"caption":"Mediavine"},"image":{"@id":"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediavinepublishernetwork\/","https:\/\/x.com\/mediavine"]},{"@type":"Person","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/e2f424fb3745b5aeec4851a43ad99807","name":"Brad Hagmann","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&d=blank&r=g","caption":"Brad Hagmann"},"url":"https:\/\/www.mediavine.com\/blog\/author\/brad\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/7489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/users\/44454"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/comments?post=7489"}],"version-history":[{"count":4,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/7489\/revisions"}],"predecessor-version":[{"id":22829,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/7489\/revisions\/22829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/media\/21689"}],"wp:attachment":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/media?parent=7489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/categories?post=7489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/tags?post=7489"},{"taxonomy":"audience_post","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/audience_post?post=7489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}