{"id":7596,"date":"2018-09-28T14:01:48","date_gmt":"2018-09-28T19:01:48","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=7596"},"modified":"2024-11-26T09:54:20","modified_gmt":"2024-11-26T15:54:20","slug":"mediavine-rpm-challenge","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/mediavine-rpm-challenge\/","title":{"rendered":"Mediavine Content Upgrade Challenge | Part 1: Finding Your Top Posts"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Traffic Growth<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Mediavine Content Upgrade Challenge | Part 1: Finding Your Top Posts<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2018-09-28T14:01:48-05:00\">September 28, 2018<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\"><strong>Any time is a good time to optimize your content, which is why we&#8217;re here to introduce the <a href=\"https:\/\/www.mediavine.com\/rpm-challenge\/\">Mediavine Content Upgrade Challenge<\/a>!\u00a0<\/strong>\n\nWhile many of us think of Q4 as the quarter where we make all our money, it\u2019s important to know that <a href=\"https:\/\/www.mediavine.com\/ad-revenue-seasons\/\">advertising spend varies by the season<\/a>. Contrary to the calendar, <a href=\"https:\/\/www.mediavine.com\/what-is-q4\/\">Q4 <\/a>advertising spend traditionally really ramps up in the second week of November, around the <a href=\"https:\/\/www.mediavine.com\/how-to-capitalize-on-holidays-as-a-content-creator\/\">holidays<\/a>, and carries on through the end of December \u2014 more like six weeks than 12.\n\nOn the converse, <a href=\"https:\/\/www.mediavine.com\/q1-ad-revenue-slump\/\">Q1 and Q3 often see a revenue slump<\/a> at first because of advertisers&#8217; budgets, so making sure your content is earning the best it possibly can ahead of these slower seasons is key to making the most of them.\n\n<strong>October 2020 Update:\u00a0<\/strong>You guys love this challenge, so we gave it a much-needed update for 2020. The <a href=\"https:\/\/www.mediavine.com\/rpm-challenge-2020-update\">new Content Upgrade Challenge<\/a>\u00a0has a ton of additional settings and recommendations, plus a brand-new workbook loaded with worksheets, all developed in collaboration with our incredible Publisher Support experts.\n\nWe&#8217;ve added lots of additional tips on <a href=\"https:\/\/www.mediavine.com\/page-level-reporting\/\">page-level data<\/a>, <a href=\"https:\/\/www.mediavine.com\/category\/seo\/\">SEO optimization<\/a> and <a href=\"https:\/\/www.mediavine.com\/category\/video\/\">video<\/a> to help you not only make the most of the holiday season, but also to plan for Q1 and beyond! One of the best things about the Content Upgrade Challenge is that it&#8217;s perfect to work through year-round.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34645 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Mediavine-Pins-with-Photos.png\" alt=\"pinterest pin quarterly content upgrade challenge\" width=\"735\" height=\"1102\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Mediavine-Pins-with-Photos.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Mediavine-Pins-with-Photos-213x320.png 213w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Mediavine-Pins-with-Photos-683x1024.png 683w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Mediavine-Pins-with-Photos-375x562.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Mediavine-Pins-with-Photos-247x370.png 247w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Mediavine-Pins-with-Photos-153x229.png 153w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Mediavine-Pins-with-Photos-125x187.png 125w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Mediavine-Pins-with-Photos-223x335.png 223w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Mediavine-Pins-with-Photos-231x347.png 231w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Mediavine-Pins-with-Photos-347x520.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Mediavine-Pins-with-Photos-427x640.png 427w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Mediavine-Pins-with-Photos-512x768.png 512w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Mediavine-Pins-with-Photos-640x960.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Mediavine-Pins-with-Photos-720x1080.png 720w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Take the Mediavine Content Upgrade Challenge<\/h2>\nIn the fall of 2018, we launched the Mediavine Content Upgrade Challenge to help you get ready for Q4 \u2014 or really, ANY quarter. This challenge helps you get your content ready for each season, because of how ad revenue fluctuates throughout the year.\n\nIt&#8217;s designed as a 3-part challenge with a blog post tutorial and worksheets for each section.\n\nHere&#8217;s a quick breakdown about the challenge:\n<ul>\n \t<li><strong>Part 1:<\/strong> The post you&#8217;re reading right now \u2014 It&#8217;s all about identifying your top-performing posts that you will optimize in this Challenge.<\/li>\n \t<li><strong>Part 2:<\/strong> <a href=\"https:\/\/www.mediavine.com\/rpm-challenge-optimizing-posts\/\">Optimizing Your Posts<\/a> \u2014 Learn where to optimize in your top-performing posts to boost SEO and ad performance.<\/li>\n \t<li><strong>Part 3:<\/strong> <a href=\"https:\/\/www.mediavine.com\/mediavine-rpm-challenge-sharing-your-work-and-optimizing-your-posts\/\">Sharing Your Work and Tracking Your Growth<\/a> \u2014 Get your work out there and keep up with your growth.<\/li>\n \t<li>See what&#8217;s new for the Content Upgrade Challenge in 2020!<\/li>\n \t<li><strong>Worksheets:\u00a0<\/strong>Scroll to the bottom of any of the posts for paper or digital worksheets \u2014 your choice.<\/li>\n<\/ul>\nYou don\u2019t have to be a Mediavine publisher to participate in the Content Upgrade Challenge. If you don\u2019t have ads yet, or have ads with another provider, that\u2019s totally okay! We\u2019d love to have you work along with us.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7613 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/man-blogging.png\" alt=\"A man uses a laptop computer in a cafe.\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/man-blogging.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/man-blogging-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/man-blogging-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/man-blogging-690x460.png 690w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n\nBefore we do anything else, I want to make sure you\u2019ve read and implemented our CEO Eric Hochberger\u2019s <a href=\"https:\/\/www.mediavine.com\/increase-font-size-and-increase-seo-rpm-along-with-it\/\">font size<\/a> and <a href=\"https:\/\/www.mediavine.com\/increase-your-line-height-and-improve-rpm-and-readability\/\">line height<\/a> recommendations site-wide. They are super important for <a href=\"https:\/\/www.mediavine.com\/mediavine-video-details\/\">user experience<\/a> AND your ads!\n\nIn fact, he has a whole blog post series on <a href=\"https:\/\/www.mediavine.com\/category\/increasing-rpm\/\">increasing RPM<\/a> that is a deep dive into all the things you can do to increase your ad earnings.\n\nNow that you&#8217;ve made those changes for your site, we\u2019re going to dig into the data to help you narrow down the posts you should focus on for optimization. Some of this is educated guessing \u2014 we\u2019re going to assume that if a post was seeing traffic last October, November or December, it will hopefully do so <em>this<\/em> October, November and December (AKA Q4).\n\nSame goes for any other quarter \u2014 just look at last year&#8217;s traffic!\n<h2>1. Look at page-level data in the Mediavine Dashboard<\/h2>\nNow that we have <a href=\"https:\/\/help.mediavine.com\/en\/articles\/3949050-using-page-level-data-to-improve-your-performance\">page-level data<\/a> in the Mediavine Dashboard, you can use it for all kinds of things. We like to look at your top pages\u2019 ad impressions. There\u2019s a brand new worksheet in our workbook where you can write down a list of these posts to focus on.\n\nHere\u2019s how to find them:\n\n1. Set the date range\n2. Sort by top pages (default)\n3. Sort by \u201cimpressions\u201d\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24488\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Mediavine_Dashboard_RPM_Challenge.jpg\" alt=\"Screenshot of the page-level data screen in the Mediavine Dashboard\" width=\"1339\" height=\"425\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Mediavine_Dashboard_RPM_Challenge.jpg 1339w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Mediavine_Dashboard_RPM_Challenge-320x102.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Mediavine_Dashboard_RPM_Challenge-1024x325.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Mediavine_Dashboard_RPM_Challenge-768x244.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Mediavine_Dashboard_RPM_Challenge-1170x371.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Mediavine_Dashboard_RPM_Challenge-375x119.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Mediavine_Dashboard_RPM_Challenge-800x254.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Mediavine_Dashboard_RPM_Challenge-569x181.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Mediavine_Dashboard_RPM_Challenge-353x112.jpg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Mediavine_Dashboard_RPM_Challenge-288x91.jpg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Mediavine_Dashboard_RPM_Challenge-335x106.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Mediavine_Dashboard_RPM_Challenge-347x110.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Mediavine_Dashboard_RPM_Challenge-520x165.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Mediavine_Dashboard_RPM_Challenge-640x203.jpg 640w\" sizes=\"auto, (max-width: 1339px) 100vw, 1339px\" \/>\n\nWe want to focus on the posts that are getting the least impressions so we can see how to improve them.\n\nIn the above example, that would be the post getting 11.1 impressions per page and the two getting 13.7. The 19.4 post is doing really well, so we could also take a look at that one and see what we can do to make the others do just as well. (Your numbers might look different, and that\u2019s OK!)\n\n(Note: Page-level data in the Mediavine Dashboard only goes back to January 2020, but it can still help you see how your top posts are performing now or recently. Next year it will be handy for looking back on this Q4!)\n<h2>2. Find your top posts in a Google Analytics report<\/h2>\nWe\u2019ve created a <a href=\"https:\/\/www.mediavine.com\/how-to-find-sessions-in-google-analytics\/\">Google Analytics<\/a> report to help you narrow things down. Concentrate on your top 10-15 posts, keeping in mind that new content you create should be made with optimization in mind, and then if anything goes viral, you are <strong>SET<\/strong>.\n<h3>To use this report:<\/h3>\n1. Log into your Google Analytics account. Please make sure you\u2019re signing into the base account that\u2019s set as administrator for the Google Analytics you want to access.\n\n<strong>NOTE:<\/strong> <em>You may need to log out of all other Google accounts. You may also need to try in multiple browsers \u2014 we have had the best luck with Google Chrome.\u00a0<\/em>\n\n2. Now navigate to <a href=\"https:\/\/analytics.google.com\/analytics\/gallery\/#posts\/search\/%3F_.term%3DMediavine%26_.start%3D0%26_.viewId%3DJj1CwFH4R8yOSMCCu2Wkjg\/\" target=\"_blank\" rel=\"noopener noreferrer\">this URL<\/a>.\n\n3. Click the <strong>\u201cImport\u201d<\/strong> button. If you do not see the below dialogue, move on to Step 4.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12767 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Screenshot_8_30_19__2_34_PM.jpg\" alt=\"A screenshot of Google Analytics, highlighting the &quot;Import&quot; button.\" width=\"1441\" height=\"766\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Screenshot_8_30_19__2_34_PM.jpg 1441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Screenshot_8_30_19__2_34_PM-441x234.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Screenshot_8_30_19__2_34_PM-768x408.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Screenshot_8_30_19__2_34_PM-865x460.jpg 865w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Screenshot_8_30_19__2_34_PM-735x391.jpg 735w\" sizes=\"auto, (max-width: 1441px) 100vw, 1441px\" \/>\n\n4. The next screen will ask you to <strong>\u201cSelect A View\u201d<\/strong> \u2014 choose your website and click the blue button labeled <strong>\u201cCreate.\u201d<\/strong>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7597 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Choose-A-View.png\" alt=\"A screen shot of the Custom Report Configuration.\" width=\"2091\" height=\"1001\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Choose-A-View.png 2091w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Choose-A-View-441x211.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Choose-A-View-768x368.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Choose-A-View-961x460.png 961w\" sizes=\"auto, (max-width: 2091px) 100vw, 2091px\" \/>\n\n5. Set<strong> the date range<\/strong> to each month of the quarter you are after. In this example, we&#8217;re looking at last Q4, so we will start with October. Set the dates to Oct. 1\u201331 of last year and click \u201cApply.\u201d\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7599 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Date-Range.png\" alt=\"A screen shot showing date ranges.\" width=\"2454\" height=\"718\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Date-Range.png 2454w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Date-Range-441x129.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Date-Range-768x225.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Date-Range-1120x328.png 1120w\" sizes=\"auto, (max-width: 2454px) 100vw, 2454px\" \/>\n\n6. The resulting report will be your top posts for all of October of last year.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7598 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Data.png\" alt=\"A screen shot showing a list of top posts applicable to the example site.\" width=\"2665\" height=\"1769\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Data.png 2665w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Data-441x293.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Data-768x510.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Data-693x460.png 693w\" sizes=\"auto, (max-width: 2665px) 100vw, 2665px\" \/>\n\n7. Print out the PDFs or email them to yourself, or just save them to your reports here in Google Analytics. Wherever it makes the most sense for you to be able to access the information as we move into the next part of the challenge.\n\n8. Repeat this process for November and December of last year, too (or whatever months you&#8217;re diving into).\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7614 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/craft-blogger-735x490.png\" alt=\"A woman filming a DIY project with a bottle and twine.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/craft-blogger-735x490.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/craft-blogger-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/craft-blogger-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/craft-blogger-690x460.png 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/craft-blogger.png 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\nNow that you&#8217;ve got your reports, you&#8217;re ready to optimize your top posts for each month of that quarter.\n\nMore money in your pocket is our entire goal here \u2014 well, that, and making your content better for the long haul. So if this same content sees traffic again next year, you are completely ready.\n\nWe recommend taking the Mediavine Content Upgrade Challenge at the start of EVERY quarter. There\u2019s money to be made in every quarter of the year, not just Q4.\n<h2>Now let&#8217;s get into the goodies!<\/h2>\n<h3>Worksheets<\/h3>\nWe have prepared two sets of worksheets for you. They are virtually the same, but one is in <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/16X_0Qr-wdXlAbVdsZvru-qKUO8RrWYNd5sDBCFAx7uU\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">Google Sheets<\/a> for the digital record-keepers, and the other is a fillable <a href=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/11\/mediavine-content-challenge-2022-workbook-V7.pdf\" target=\"_blank\" rel=\"noopener\">PDF download<\/a> for you paper pundits.\n\nStart out with the<strong> Site Checklist<\/strong> and <strong>Google Analytics Audit <\/strong>and move at your own pace from there.\n<h3>Facebook Group<\/h3>\nLastly, we have a <a href=\"https:\/\/www.facebook.com\/groups\/253489552175918\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook group<\/a> for anyone going through the Mediavine Content Upgrade Challenge and are looking for a place to ask questions and find encouragement and support. Any content creators focused on optimization are free to join!<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts 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t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Aug 9, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Publishers spend time creating great content that keeps readers coming back, and we know that safeguarding that content and maintaining control over how it\u2019s used are critical concerns in today&#8217;s digital landscape. We also know that the advancement of generative AI technologies, like ChatGPT, brings up more questions than the can\u2019t-recommend-anything-past-2021&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-opt-out-of-gptbot-web-crawling\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Protecting Your Content: How to Opt Out of GPTBot Web Crawling\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823.png\" class=\"attachment-large size-large\" alt=\"Google Search Generative Experience Featured Image\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-640x426.png 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">General Blogging<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Google&#8217;s Search Generative Experience<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">May 18, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 In a blog post last week, Google announced plans to launch generative AI into Search Labs with a new product called Search Generative Experience (SGE). 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We&#8217;ve all seen the headlines questioning the future of organic search, the impact on creators&#8217; livelihoods and content ownership, the challenge of&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/5-ways-chatgpt-increase-productivity\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about 5 Ways Bloggers Can Use ChatGPT to Increase Productivity\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Any time is a good time to optimize your content, which is why we&#8217;re here to introduce the Mediavine Content Upgrade Challenge!\u00a0 While many of us think of Q4 as the quarter where we make all our money, it\u2019s important to know that advertising spend varies by the season. Contrary to&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":34753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[90,60,75,19],"tags":[],"audience_post":[],"class_list":["post-7596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rpm-challenge","category-general-blogging","category-increasing-rpm","category-traffic-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mediavine Content Upgrade Challenge | Part 1: Finding Your Top Posts - Mediavine<\/title>\n<meta name=\"description\" content=\"This challenge is meant to help bloggers optimize their top content to get the most out of their most possible revenue each day\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/mediavine-rpm-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mediavine Content Upgrade Challenge | Part 1: Finding Your Top Posts\" \/>\n<meta property=\"og:description\" content=\"This challenge is meant to help bloggers optimize their top content to get the most out of their most possible revenue each day\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/mediavine-rpm-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-28T19:01:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-26T15:54:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/man-blogging.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The Mediavine Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Mediavine Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-rpm-challenge\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-rpm-challenge\/\"},\"author\":{\"name\":\"The Mediavine Team\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\"},\"headline\":\"Mediavine Content Upgrade Challenge | Part 1: Finding Your Top Posts\",\"datePublished\":\"2018-09-28T19:01:48+00:00\",\"dateModified\":\"2024-11-26T15:54:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-rpm-challenge\/\"},\"wordCount\":1247,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-rpm-challenge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/Content-Upgrade-Challenge_Blog_Part-1.png\",\"articleSection\":[\"Content Upgrade Challenge\",\"General Blogging\",\"Increasing RPM\",\"Traffic Growth\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/mediavine-rpm-challenge\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/mediavine-rpm-challenge\/\",\"name\":\"Mediavine Content Upgrade Challenge | Part 1: Finding Your Top Posts - 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