{"id":7793,"date":"2018-10-29T18:46:46","date_gmt":"2018-10-29T23:46:46","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=7793"},"modified":"2023-09-18T15:39:49","modified_gmt":"2023-09-18T20:39:49","slug":"improve-rpm-and-seo-with-headings","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/improve-rpm-and-seo-with-headings\/","title":{"rendered":"Improve RPM and SEO with Headings"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Go for Teal<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Improve RPM and SEO with Headings<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2018-10-29T18:46:46-05:00\">October 29, 2018<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">When writing for the web, remember that readers will be skimming, not reading every word. On average, your users will read only about 20% of the content on your page.\n\nWe&#8217;ve talked about online audience behavior at length in the past, and it&#8217;s why both Google and Usability.gov encourage you to use headings, or H tags, when writing content.\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/LgV2TVHi2xI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\nShort, <a href=\"https:\/\/www.mediavine.com\/shorter-sentences-and-paragraphs-for-larger-rpms\/\">web-friendly sentences and paragraphs<\/a> are a great start, but heading tags are essential in organizing content and directing your users where to go while they&#8217;re skimming.\n\nIn fact, in Google&#8217;s <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7451184?hl=en\">SEO Starter Guide<\/a>, they recommend you think about your content in terms of writing an outline. If you do, the headings you&#8217;re writing will begin to make sense.\n\nThe above link includes a list of things to do and things <em>not<\/em> to do; For example, don&#8217;t overdo it with headings, don&#8217;t use H tags for formatting, and only use them to structure a post.\n\nBasically, use headings as you would in an outline of a paper.\n<h2>What is a Heading Tag?<\/h2>\nA heading tag is a tag element that looks like <code>&lt;h1&gt;&lt;\/h1&gt;<\/code>\u00a0in your HTML or Code editor, or what is labeled as Heading in your Visual or WYSIWYG editor.\n\nA simple but effective way of looking at it is that it&#8217;s a marking in the HTML code which basically indicates that this content is more important than the rest of the text.\n\nUsing this code indicates to both your web browser and the search engines\/other crawlers scanning your site that it&#8217;s important text, and conveys this to the user as well.\n\nBy definition, the Heading tag is visually displayed in a larger typeface and is typically bolded, depending on your theme&#8217;s stylesheets or formatting.\n\n<strong>Note<\/strong>: You may have noticed a number in that <code>&lt;h1&gt;&lt;\/h1&gt;<\/code>\u00a0example above.\n\nIt turns out you can use numbers 1-6 next to the letter h to indicate the importance level of the tag. They&#8217;re actually in descending order, so H1 is the most important, down to H6.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7742\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/man-using-computer.jpg\" alt=\"A man typing at a laptop computer.\" width=\"601\" height=\"401\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/man-using-computer.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/man-using-computer-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/man-using-computer-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/man-using-computer-689x460.jpg 689w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/man-using-computer-735x491.jpg 735w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/>\n<h2>H1-H6: Which H Tags Should You Use?<\/h2>\nWith six different options in H1\u2013H6, or Heading 1\u2013Heading 6, as WordPress calls them, which one(s) should you use in your blog posts?\n\nFirst, start with your actual blog post heading: H1 is the most important thing on your page, so in a blog post, that should be the heading of your text.\n\nYou can confirm that your title uses an H1 tag by right clicking and choosing &#8220;Inspect Element&#8221; on Google Chrome. In the Elements tab of the Developer Tools that opens up, you&#8217;ll easily be able to determine which H tag your title is wrapped in.\n\nIf your theme currently has your website title set up as H1, that&#8217;s great for the homepage, but not the case for article pages. On those pages, <em>the article title itself should be the H1<\/em>.\n\nIf it&#8217;s not, there&#8217;s no reason to panic.\n\nAccording to Google, <a href=\"https:\/\/www.youtube.com\/watch?v=WsgrSxCmMbM\">multiple H1 tags is not a problem<\/a>, and in certain cases on the semantic web, there are situations where second H1 tag is contained within a secondary element such as an <code>&lt;article&gt;<\/code> tag.\n\nThe point is to make sure your article title is, ideally, in an H1 tag, while subheadings should be in a header tag with a lower priority, such as <code>&lt;h2&gt;&lt;\/h2&gt;<\/code>.\n\nIf you have a sub-sub heading below that heading? Use <code>&lt;h3&gt;&lt;\/h3&gt;<\/code>.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-42473\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Improve-RPM-and-SEO-with-Headings.png\" alt=\"\" width=\"1168\" height=\"700\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Improve-RPM-and-SEO-with-Headings.png 1168w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Improve-RPM-and-SEO-with-Headings-320x192.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Improve-RPM-and-SEO-with-Headings-1024x614.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Improve-RPM-and-SEO-with-Headings-768x460.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Improve-RPM-and-SEO-with-Headings-800x479.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Improve-RPM-and-SEO-with-Headings-736x440.png 736w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Improve-RPM-and-SEO-with-Headings-569x341.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Improve-RPM-and-SEO-with-Headings-960x575.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Improve-RPM-and-SEO-with-Headings-1080x647.png 1080w\" sizes=\"auto, (max-width: 1168px) 100vw, 1168px\" \/>\n<h2>How Headings Help with RPM<\/h2>\nOkay, enough geeking out about which tags to use. You may be wondering why an ad management company like Mediavine is encouraging you to run header tags at all.\n\nFirst, they help with SEO and user experience, and <a href=\"https:\/\/www.mediavine.com\/mediavine-ads-are-just-the-beginning\/\">ads are just the beginning<\/a> at Mediavine. You&#8217;ll always see us touting anything that helps with all aspects of your sites.\n\nHere&#8217;s the crazy part, though: Purely from a technical standpoint, using header tags can actually improve your ad placements \u2014 and subsequently, revenue \u2014 as well.\n\nWhen our <a href=\"https:\/\/www.mediavine.com\/mediavine-script-wrapper-2-0-is-live-heres-what-that-is-and-why-its-awesome\/\">script wrapper<\/a>\u00a0determines where to place\u00a0<a href=\"https:\/\/www.mediavine.com\/in-content-ads-why-mediavine-focuses-on-them\/\">in-content ads<\/a>, it&#8217;s going to take into account header tags (if properly used) to determine your headings.\n\nWhat we call our in-content logic uses just that \u2014 logic \u2014 so that it will NOT insert an ad between a heading and a paragraph, making sure to never disrupt the flow of your content.\n\nHowever, if you&#8217;re just using bold text or other incorrectly marked up headings in lists or posts, the script wrapper will insert ads into potentially odd placements.\n\nThe last thing we want to do is detract from user experience. If a user is engaged with your content, they&#8217;re also going to be engaged with ads, which organically means a higher long-term RPM.\n\nSo please, use official HTML heading tags throughout content to organize and get the most out of content. It&#8217;s win-win-win for SEO, user experience and earning potential alike.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"582\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg\" class=\"attachment-large size-large\" alt=\"woman concentrating on her laptop in a workspace\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1024x582.jpeg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-320x182.jpeg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-768x436.jpeg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1536x872.jpeg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-2048x1163.jpeg 2048w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1170x664.jpeg 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960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/10\/AdobeStock_443672686-1080x613.jpeg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Should I Republish Content? 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How to handle the modified and published date may&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/should-i-republish-content-theres-a-better-way\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Should I Republish Content? 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Turbocharge your WordPress site and conquer those Core Web Vital scores with the theme built for speed. Learn more or get Trellis now! The much-anticipated (or at least much-talked-about) Google Page Experience algorithm is officially in effect as of&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavine-core-web-vitals-update-what-you-need-to-know\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine Core Web Vitals Update: What You Need to Know\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 When writing for the web, remember that readers will be skimming, not reading every word. On average, your users will read only about 20% of the content on your page. We&#8217;ve talked about online audience behavior at length in the past, and it&#8217;s why both Google and Usability.gov encourage you to&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[50,75,17],"tags":[],"audience_post":[],"class_list":["post-7793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-go-for-teal","category-increasing-rpm","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Improve RPM and SEO with Headings - Mediavine<\/title>\n<meta name=\"description\" content=\"Headings help with SEO and user experience. Using header tags can actually improve your ad placements \u2014 and subsequently, revenue \u2014 as well.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/improve-rpm-and-seo-with-headings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Improve RPM and SEO with Headings\" \/>\n<meta property=\"og:description\" content=\"Headings help with SEO and user experience. Using header tags can actually improve your ad placements \u2014 and subsequently, revenue \u2014 as well.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/improve-rpm-and-seo-with-headings\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-29T23:46:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-18T20:39:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Mediavine-Blog-Graphics-7-56.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/improve-rpm-and-seo-with-headings\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/improve-rpm-and-seo-with-headings\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Improve RPM and SEO with Headings\",\"datePublished\":\"2018-10-29T23:46:46+00:00\",\"dateModified\":\"2023-09-18T20:39:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/improve-rpm-and-seo-with-headings\/\"},\"wordCount\":830,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/improve-rpm-and-seo-with-headings\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-11.jpg\",\"articleSection\":[\"Go for Teal\",\"Increasing RPM\",\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/improve-rpm-and-seo-with-headings\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/improve-rpm-and-seo-with-headings\/\",\"name\":\"Improve RPM and SEO with Headings - Mediavine\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/improve-rpm-and-seo-with-headings\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/improve-rpm-and-seo-with-headings\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-11.jpg\",\"datePublished\":\"2018-10-29T23:46:46+00:00\",\"dateModified\":\"2023-09-18T20:39:49+00:00\",\"description\":\"Headings help with SEO and user experience. 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