{"id":78606,"date":"2024-06-04T11:21:24","date_gmt":"2024-06-04T16:21:24","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=78606"},"modified":"2025-12-01T11:40:11","modified_gmt":"2025-12-01T17:40:11","slug":"now-available-ad-block-recovery","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/now-available-ad-block-recovery\/","title":{"rendered":"Now Available: Ad Block Recovery"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Now Available: Ad Block Recovery<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Brad Hagmann<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2024-06-04T11:21:24-05:00\">June 4, 2024<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Did you know that <a href=\"https:\/\/backlinko.com\/ad-blockers-users\" target=\"_blank\" rel=\"noreferrer noopener\">one-third of internet users worldwide have tried using an ad blocker<\/a>?<\/p>\n\n\n\n<p>As a result, nearly all content creators running ads on their websites are missing out on some amount of revenue thanks to the percentage of visitors using ad blockers.<\/p>\n\n\n\n<p>Fortunately, there\u2019s a new solution available to Mediavine publishers: Ad Block Recovery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-ad-blockers\"><strong>What Are Ad Blockers?<\/strong><\/h2>\n\n\n\n<p>An ad blocker is an application, typically a plugin or browser extension, designed to improve user experience for people looking for an ad-free browsing experience.<\/p>\n\n\n\n<p>By design, this has a negative impact on any publishers (and the open web as a whole) who depend on advertising revenue.<\/p>\n\n\n\n<p>As mentioned above, nearly a third of internet users have at some point tried an ad blocking technology; the good news is we aren&#8217;t seeing rates this high on Mediavine sites.&nbsp;<\/p>\n\n\n\n<p>Third-party data on internal sites shows that for most lifestyle websites, ad block rates are generally quite low \u2014 less than 5 percent of users.<\/p>\n\n\n\n<p>This percentage increases in certain verticals like Arts &amp; Entertainment and Technology &amp; Computing, where some properties see 10 to 30 percent of users browsing with an ad blocker.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Do Ad Blockers Work?<\/strong><\/h2>\n\n\n\n<p>When a user has an ad blocker enabled, the browser extension or plugin scans any page the user visits for specific bits of code and compares these findings to a database of ad-related code.&nbsp;<\/p>\n\n\n\n<p>If it finds a match, it blocks the ads or limits the ads that can be displayed on the site.<\/p>\n\n\n\n<p>Through these ad blockers, users can choose to completely block all types of ads or opt into only seeing certain types of \u201cAcceptable Ads.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Are \u201cAcceptable Ads?\u201d<\/strong><\/h2>\n\n\n\n<p>Some ad block technologies, instead of blocking all ads by default, give the user the option to run \u201cAcceptable Ads.\u201d<\/p>\n\n\n\n<p>Acceptable Ads are a middle ground between the choice to run an ad blocker and the need to support the open web through advertisements.&nbsp;<\/p>\n\n\n\n<p>There are two general criteria for the types of Acceptable Ads shown to website visitors using ad blockers or filters:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>They need to be distinguishable as ads and clearly marked with as \u201cadvertisement\u201d or equivalent.<\/li>\n\n\n\n<li>They need to meet specific size requirements based on where on the page the ad is displayed.<\/li>\n<\/ol>\n\n\n\n<p>In addition, there are certain ad formats that are not allowed as part of the Acceptable Ads standard.&nbsp;<\/p>\n\n\n\n<p>For example, ads that contain animation, video elements and\/or play sound will most often not be eligible to serve under the Acceptable Ads Standard.&nbsp;<\/p>\n\n\n\n<p>For the full list of Acceptable Ads, check out <a href=\"https:\/\/acceptableads.com\/standard\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Acceptable Ads Standard<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Enter Mediavine Ad Block Recovery<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-post-ad-block-recovery-2-1024x683.png\" alt=\"\" class=\"wp-image-78607\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-post-ad-block-recovery-2-1024x683.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-post-ad-block-recovery-2-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-post-ad-block-recovery-2-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-post-ad-block-recovery-2-1170x780.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-post-ad-block-recovery-2-800x533.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-post-ad-block-recovery-2-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-post-ad-block-recovery-2-960x640.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-post-ad-block-recovery-2-1080x720.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-post-ad-block-recovery-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The good news is that Mediavine publishers can now use Ad Block Recovery to recover some of the ad revenue lost due to ad blockers.&nbsp;<\/p>\n\n\n\n<p>When enabled, Ad Block Recovery can continue to serve ads to readers if they\u2019re using an ad blocker and have opted into seeing Acceptable Ads.&nbsp;<\/p>\n\n\n\n<p>Turning on Ad Block Recovery is as simple as flipping a toggle in your Mediavine Dashboard and clicking Save.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-post-ad-block-recovery-3-1024x512.png\" alt=\"\" class=\"wp-image-78618\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-post-ad-block-recovery-3-1024x512.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-post-ad-block-recovery-3-320x160.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-post-ad-block-recovery-3-768x384.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-post-ad-block-recovery-3-1170x585.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-post-ad-block-recovery-3-800x400.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-post-ad-block-recovery-3-569x285.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-post-ad-block-recovery-3-960x480.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-post-ad-block-recovery-3-1080x540.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-post-ad-block-recovery-3.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/help.mediavine.com\/en\/articles\/8161906-ad-block-recovery\" target=\"_blank\" rel=\"noreferrer noopener\">Learn how to enable Ad Block Recovery in Mediavine<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What kind of performance can you expect from recovered ads?<\/strong><\/h2>\n\n\n\n<p>Since the types of ads allowed to display through Ad Block Recovery must follow Acceptable Ads Standards, the pool of recoverable inventory is smaller than the inventory available to audiences who haven\u2019t enabled ad blockers at all.<\/p>\n\n\n\n<p>For example, some of the more attention grabbing ads that may contain animation or video elements would not be served to an ad block user.&nbsp;<\/p>\n\n\n\n<p>Since these types of ads generally command higher CPMs, Acceptable Ads tend to monetize slightly less well on average, though this will vary on a site by site basis.<\/p>\n\n\n\n<p>At Mediavine, we focus not just on monetization solutions but also user experience.<\/p>\n\n\n\n<p>Our mission is to help publishers build sustainable businesses, and Ad Block Recovery is yet another way we are enabling our publishers to do so.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/brad\/\" target=\"_self\">Brad Hagmann<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin 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is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Vertical Video Ads Capture New Revenue Streams at Mediavine\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Monetize the Vertical Video Content You Already Have<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 From Social to Site: Mediavine&#8217;s Vertical Video Ads Are Live Publisher-produced video content is where the market is moving, and with this release, the videos you\u2019ve produced for social media can have additional value on your website.&nbsp;&nbsp; While others are still testing the waters, Mediavine already supports&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/monetize-the-vertical-video-content-you-already-have\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Monetize the Vertical Video Content You Already Have\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Eric Hochberger and Amanda Martin on stage at MVCon 2025.\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How Publishers Win in the Next Era of the Internet<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Search is changing. Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What\u2019s new is the speed at which it\u2019s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-publishers-win-in-the-next-era-of-the-internet\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How Publishers Win in the Next Era of the Internet\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Amanda Martin and Butler\/Till&#039;s Scott Ensign on stage at MVCon 2025\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Create Content Advertisers Will Pay More For<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here\u2019s the uncomfortable truth: Advertisers are not paying more for more content; they\u2019re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Did you know that one-third of internet users worldwide have tried using an ad blocker? As a result, nearly all content creators running ads on their websites are missing out on some amount of revenue thanks to the percentage of visitors using ad blockers. Fortunately, there\u2019s a new solution available to&#8230;<\/p>\n","protected":false},"author":44454,"featured_media":78608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[10],"tags":[],"audience_post":[134],"class_list":["post-78606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mediavine","audience_post-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Now Available: Ad Block Recovery - Mediavine<\/title>\n<meta name=\"description\" content=\"Ad Block Recovery helps Mediavine publishers recover some of the ad revenue lost when visitors use ad blocking tools by serving Acceptable Ads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/now-available-ad-block-recovery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Now Available: Ad Block Recovery\" \/>\n<meta property=\"og:description\" content=\"Ad Block Recovery helps Mediavine publishers recover some of the ad revenue lost when visitors use ad blocking tools by serving Acceptable Ads\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/now-available-ad-block-recovery\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-04T16:21:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-01T17:40:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/AdobeStock_265299040-featured-image-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1372\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brad Hagmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brad Hagmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/now-available-ad-block-recovery\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/now-available-ad-block-recovery\/\"},\"author\":{\"name\":\"Brad Hagmann\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/e2f424fb3745b5aeec4851a43ad99807\"},\"headline\":\"Now Available: Ad Block Recovery\",\"datePublished\":\"2024-06-04T16:21:24+00:00\",\"dateModified\":\"2025-12-01T17:40:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/now-available-ad-block-recovery\/\"},\"wordCount\":677,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/now-available-ad-block-recovery\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/AdobeStock_265299040-featured-image-2.jpg\",\"articleSection\":[\"Mediavine\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/now-available-ad-block-recovery\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/now-available-ad-block-recovery\/\",\"name\":\"Now Available: Ad Block Recovery - 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