{"id":79674,"date":"2024-06-17T08:54:25","date_gmt":"2024-06-17T13:54:25","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=79674"},"modified":"2025-12-01T11:37:09","modified_gmt":"2025-12-01T17:37:09","slug":"behind-the-numbers-with-brad-political-advertising-2024","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/behind-the-numbers-with-brad-political-advertising-2024\/","title":{"rendered":"Behind the Numbers With Brad: Political Advertising in 2024"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Behind the Numbers With Brad: Political Advertising in 2024<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Brad Hagmann<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2024-06-17T08:54:25-05:00\">June 17, 2024<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>\u201cLet\u2019s talk about politics.\u201d&nbsp;<\/p>\n\n\n\n<p>We know. This is a phrase absolutely no one wants to hear uttered around the dinner table or backyard barbecue these days. But hear us out.<\/p>\n\n\n\n<p>As the 2024 election creeps closer, it feels like you can&#8217;t escape it. Social media, billboards, bumper stickers, TV \u2014 and yes, our desktop and mobile devices.<\/p>\n\n\n\n<p>We\u2019re here to talk about the latter and your options as a Mediavine publisher.<\/p>\n\n\n\n<p>Every election year is unique, but this one has proven especially so.&nbsp;<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.thecurrent.com\/digital-political-ad-spending-streaming\">The Current<\/a>, a publication owned and operated by The Trade Desk (one of Mediavine\u2019s largest advertising partners), political ad spend is projected to reach $12.3 billion this year, with nearly $4 billion going to digital advertising.&nbsp;<\/p>\n\n\n\n<p>That\u2019s up 156% compared to the last election.<\/p>\n\n\n\n<p>What\u2019s unusual is that in previous presidential election years, a large chunk of this would have been spent during competitive primaries. Not in 2024.<\/p>\n\n\n\n<p>This year\u2019s major party candidates either emerged victorious early in the process or weren\u2019t seriously challenged at all, meaning the vast majority of potential ad spend is still available, waiting to be deployed by November 4.<\/p>\n\n\n\n<p>The buzz among large political buyers is that it\u2019s estimated that 75-80% of political advertising dollars have yet to be spent, with the vast majority of spending likely to happen between the beginning of September and election day.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-behind-the-numbers-with-brad-q2-2024-1-1024x683.jpg\" alt=\"\" class=\"wp-image-79677\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-behind-the-numbers-with-brad-q2-2024-1-1024x683.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-behind-the-numbers-with-brad-q2-2024-1-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-behind-the-numbers-with-brad-q2-2024-1-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-behind-the-numbers-with-brad-q2-2024-1-1170x780.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-behind-the-numbers-with-brad-q2-2024-1-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-behind-the-numbers-with-brad-q2-2024-1-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-behind-the-numbers-with-brad-q2-2024-1-960x640.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-behind-the-numbers-with-brad-q2-2024-1-1080x720.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-behind-the-numbers-with-brad-q2-2024-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Beyond the presidential race, there are U.S. Senate and Congressional elections as well as state, city and local elections and referendums happening all around the US. All of these will have some amount of budget to push their candidate or cause.<\/p>\n\n\n\n<p>Here\u2019s what publishers need to know about earning some of that digital ad revenue, as well as some frequently asked questions about the political advertising world:<\/p>\n\n\n\n<p><em>\u201cSo there\u2019s a ton of money on the table. How can I know what kind of political ads or which political party will show on my site?\u201d<\/em><\/p>\n\n\n\n<p>Mediavine offers the ability to opt-in or out of political ads. However, that opt-out only covers political ads in general; there is no way to guarantee that only a specific political party or candidate\u2019s ads will or will not show up on your website.&nbsp;<\/p>\n\n\n\n<p>Even if the option existed to send a signal to advertisers that you prefer one candidate over another, that signal would more than likely be used by the spender in an attempt to change minds, not respecting your wishes.<\/p>\n\n\n\n<p><em>\u201cHow are political ads targeted?\u201d<\/em><\/p>\n\n\n\n<p>The most common form of targeting in the political realm is via a voter file, typically obtained through a political data provider. In simpler words, there are firms that specifically collect and sell publicly available voter data for use in targeted buys.<\/p>\n\n\n\n<p>Another strategy is based on location, or \u201cgeotargeting.\u201d Simply knowing where a person lives is a major piece of data for certain campaigns, for obvious reasons.<\/p>\n\n\n\n<p>Buyers also use data segments based on behavioral characteristics or contextual behavior. For example, based on browsing behavior and content you\u2019ve been consuming, a person may have been identified as a mom of young children and\/or a video game player.&nbsp;<\/p>\n\n\n\n<p>If a candidate sees that he or she is polling low with a particular demographic, that user may be hit with a few extra impressions as a result.<\/p>\n\n\n\n<p><em>\u201cI got a report from a user that ads for Candidate X are showing up on my site. I don\u2019t want my readers to think I support that candidate.\u201d<\/em><\/p>\n\n\n\n<p>Here\u2019s the big one.&nbsp;<\/p>\n\n\n\n<p>Remember \u2014 as with all things programmatic advertising \u2014 most ads that are shown on page are a reflection of the user, not the publisher.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-behind-the-numbers-with-brad-q2-2024-2-1024x683.jpg\" alt=\"\" class=\"wp-image-79678\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-behind-the-numbers-with-brad-q2-2024-2-1024x683.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-behind-the-numbers-with-brad-q2-2024-2-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-behind-the-numbers-with-brad-q2-2024-2-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-behind-the-numbers-with-brad-q2-2024-2-1170x780.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-behind-the-numbers-with-brad-q2-2024-2-800x533.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-behind-the-numbers-with-brad-q2-2024-2-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-behind-the-numbers-with-brad-q2-2024-2-960x640.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-behind-the-numbers-with-brad-q2-2024-2-1080x720.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/mediavine-blog-behind-the-numbers-with-brad-q2-2024-2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The end user, or consumer, is the person targeted with ads for shoes because they were the one searching for that new pair of shoes.&nbsp;<\/p>\n\n\n\n<p>Political advertising is no different; if a user sees an ad for a specific candidate, it\u2019s likely that candidate&#8217;s campaign has identified that user as a good audience for it.<\/p>\n\n\n\n<p><em>\u201cAs a Mediavine publisher, how do I opt in?\u201d<\/em><\/p>\n\n\n\n<p>This is the simple part! The opt-in for political advertising lives in your Mediavine Dashboard under Settings &gt; Opt Out.&nbsp;<\/p>\n\n\n\n<p>These settings can be changed at any time; any changes made give immediate notification to any buyers of your opt-in and opt-out choices.<\/p>\n\n\n\n<p>\u201c<em>How much of an RPM increase can I expect from opting in?<\/em>\u201d<\/p>\n\n\n\n<p>Unfortunately, there are no historical statistics to help us predict exactly what sort of RPM increases one can expect from opting into political ads.&nbsp;<\/p>\n\n\n\n<p>Looking back at the 2020 election, we saw average CPM increases of around 8% for those publishers who opted into political advertising.<\/p>\n\n\n\n<p>Past performance does not guarantee future returns, especially these days. But remember how I said earlier in the post that the overall ad dollars are expected to be up 156% over 2020, and that so much of it has yet to be spent?<\/p>\n\n\n\n<p>Odds are good that CPMs will be higher than the previous cycle as well, and any time we see higher CPMs, we see more pressure on the auction. More pressure on the auction makes all buyers bid higher, and higher RPMs follow as a result.<\/p>\n\n\n\n<p>This will vary by site and by audience, like any other ad campaigns. Whatever the increase ends up being, if you\u2019ve opted out, you won\u2019t be in position to take advantage.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;If you\u2019ve opted out, you won\u2019t be in position to take advantage.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>In a time of uncertainty regarding Google Search updates and third party cookie deprecation, it feels like the digital advertising industry is in a state of flux.<\/p>\n\n\n\n<p>These are certainly interesting times, but the deluge of political advertising spend \u2014 in its many different forms \u2014 is guaranteed to happen this summer and fall.&nbsp;<\/p>\n\n\n\n<p>Consider opting into this potential revenue boost in your Mediavine Dashboard today.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/brad\/\" target=\"_self\">Brad Hagmann<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a 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class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 \u201cLet\u2019s talk about politics.\u201d&nbsp; We know. This is a phrase absolutely no one wants to hear uttered around the dinner table or backyard barbecue these days. But hear us out. As the 2024 election creeps closer, it feels like you can&#8217;t escape it. Social media, billboards, bumper stickers, TV \u2014 and&#8230;<\/p>\n","protected":false},"author":44454,"featured_media":79681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14],"tags":[],"audience_post":[134],"class_list":["post-79674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","audience_post-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Behind the Numbers With Brad: Political Advertising in 2024 - Mediavine<\/title>\n<meta name=\"description\" content=\"Political advertising in 2024 is expected to be 156% higher than 2020. 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