{"id":79704,"date":"2024-06-21T11:26:46","date_gmt":"2024-06-21T16:26:46","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=79704"},"modified":"2025-12-01T11:35:25","modified_gmt":"2025-12-01T17:35:25","slug":"creator-first-future-meet-nikida-from-theme-park-hipster","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/creator-first-future-meet-nikida-from-theme-park-hipster\/","title":{"rendered":"Creator-First Future: Meet Nikida from Theme Park Hipster"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Creator-First Future: Meet Nikida from Theme Park Hipster<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2024-06-21T11:26:46-05:00\">June 21, 2024<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Without creators, there is no open internet.<\/p>\n\n\n\n<p>One of our goals with the <a href=\"http:\/\/mediavine.com\/creator-first-future\">Creator-First Future campaign<\/a> is to humanize the effects that changes to search algorithms or generative AI have had on publishers by sharing their stories directly with our industry partners.<\/p>\n\n\n\n<p>We also know that it\u2019s important to share those stories broadly, amplifying the voices of the creators whose content and contributions have helped build an entire industry.<\/p>\n\n\n\n<p>So, meet Nikida Metellus, also known as NikkyJ, founder of <a href=\"https:\/\/www.themeparkhipster.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Theme Park Hipster<\/a>, the number one resource for solo theme park travelers. Learn how she turned her passion into a thriving business and the steps she\u2019s taking to sustain it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/1.-Blogging-Journey-1-1024x427.png\" alt=\"\" class=\"wp-image-79708\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/1.-Blogging-Journey-1-1024x427.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/1.-Blogging-Journey-1-320x133.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/1.-Blogging-Journey-1-768x320.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/1.-Blogging-Journey-1-1170x488.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/1.-Blogging-Journey-1-800x334.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/1.-Blogging-Journey-1-569x237.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/1.-Blogging-Journey-1-960x400.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/1.-Blogging-Journey-1-1080x451.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/1.-Blogging-Journey-1.png 1201w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tell-us-about-your-blogging-journey\">Tell us about your blogging journey.<\/h2>\n\n\n\n<p>I got into theme parks at a very young age. My family lived in Florida, but we couldn&#8217;t just pick up and go to the parks, so whenever I went, it was a big deal. It was like Christmas for me. I always told myself when I grew up \u2014 because we always make those manifestations when we\u2019re younger \u2014 I am going to go to theme parks whenever I want, and no one\u2019s going to stop me!<\/p>\n\n\n\n<p>When I graduated from pharmacy school, I was driving an hour and a half to work every day and coming home late to do it all over again. I was so depressed. I went to Epcot for their Food and Wine Festival and had such a wonderful time. On the drive back home, I started to cry, thinking, \u201cI have to go to work tomorrow.\u201d I wished I could make visiting theme parks my life.<\/p>\n\n\n\n<p>So, <strong>in 2012<\/strong> I went on YouTube and searched \u201chow to start a blog,\u201d and that&#8217;s when <strong>I started Theme Park Hipster to help adults feel confident going solo to their favorite parks.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/Nidika-Photos-1-1024x427.png\" alt=\"Three images on a banner titled &quot;Nikida Metellus - Theme Park Hipster&quot;. From left to right: 1) Person smiling while wearing a &quot;Hogwarts&quot; sweatshirt. 2) Ornately trimmed topiary bushes shaped like animals in a garden. 3) Person posing in a playful squat under a grand archway entrance of a theme park.\" class=\"wp-image-79709\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/Nidika-Photos-1-1024x427.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/Nidika-Photos-1-320x133.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/Nidika-Photos-1-768x320.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/Nidika-Photos-1-1170x488.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/Nidika-Photos-1-800x333.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/Nidika-Photos-1-569x237.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/Nidika-Photos-1-960x400.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/Nidika-Photos-1-1080x450.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/Nidika-Photos-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Back then I would talk about things I liked, but no one would find my website because blogs were more diary-based and were just starting to become more informational. No one was searching for \u201chow is Nikki enjoying the theme parks.\u201d No one knew me.<\/p>\n\n\n\n<p>I still worked full-time as a pharmacist. I didn&#8217;t know how to go from being a pharmacist to being a blogger or how it would pay the bills. I started reaching out to people and searching online about blogging and how to grow it. I had to learn how to get people to find me.&nbsp;<\/p>\n\n\n\n<p>SEO sounded intimidating because all I wanted to do was write about being an adult who loves theme parks. For years, I was in this cycle of not knowing how to get traffic or be found. One of the coaches I worked with said if I started working really hard, I could monetize with this company called Mediavine. About seven months later, I applied and it was amazing. Then 2020 happened.&nbsp;<\/p>\n\n\n\n<p>In 2021, things got better because everyone was on revenge travel. I was able to leave my job as a pharmacist and become a full-time theme park blogger. I loved helping people with their trips and helping other passionate individuals realize they could travel like this too.<\/p>\n\n\n\n<p>When the Helpful Content Update rolled around in September of 2023, I was at Cedar Point, one of the more popular theme parks on my website. I got a text from one of my friends in Mediavine asking if my traffic was affected. Around September 19th or 20th, I realized it was serious.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/2.-Search-Results-1-1024x427.png\" alt=\"\" class=\"wp-image-79711\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/2.-Search-Results-1-1024x427.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/2.-Search-Results-1-320x133.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/2.-Search-Results-1-768x320.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/2.-Search-Results-1-1170x488.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/2.-Search-Results-1-800x334.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/2.-Search-Results-1-569x237.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/2.-Search-Results-1-960x400.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/2.-Search-Results-1-1080x451.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/2.-Search-Results-1.png 1201w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What sites did you see jump in the search results? Where were people suddenly getting their information?<\/h2>\n\n\n\n<p>Let&#8217;s go back to Cedar Point. Cedar Point\u2019s website is very surface-level. When I had search queries for things like \u201cthe best rides at Cedar Point,\u201d I created listicle articles that got straight to the point. But Google started serving the Cedar Point homepage instead.<\/p>\n\n\n\n<p>The user would land on Cedar Point&#8217;s homepage and have to navigate through tabs to find a list of rides. This started happening for everything, even simple searches like \u201cthe best Mexican restaurants at Epcot.\u201d It would just show Epcot&#8217;s website with a list of restaurants.<\/p>\n\n\n\n<p>None of those searches were relevant for me anymore.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/3.-Changes-1024x427.png\" alt=\"\" class=\"wp-image-79712\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/3.-Changes-1024x427.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/3.-Changes-320x133.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/3.-Changes-768x320.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/3.-Changes-1170x488.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/3.-Changes-800x334.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/3.-Changes-569x237.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/3.-Changes-960x400.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/3.-Changes-1080x451.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/3.-Changes.png 1201w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What changes have you made to your content strategy as a result of changes to Search?<\/h2>\n\n\n\n<p>In the beginning, we didn\u2019t know what was happening. We hoped it wasn\u2019t permanent. We thought maybe our content wasn\u2019t deemed helpful, so we started updating it. I didn&#8217;t do anything drastic like changing my website domain because my site isn\u2019t a niche quick-flip blog; it\u2019s something I love.<\/p>\n\n\n\n<p>So, I went back to update old content from 2019 and 2020 that was ranking but hadn\u2019t been updated. My husband built software that helps us identify and update outdated blog posts compared to competitors. We started with that, but nothing changed.&nbsp;<\/p>\n\n\n\n<p>In the midst of all this, it\u2019s been hard work, trying to stay motivated, knowing this might be the end. It\u2019s been hard for me because I wish I had a site that I wasn\u2019t so attached to emotionally.&nbsp;<\/p>\n\n\n\n<p>Now, I do updates for my readers and the theme park community on Theme Park Hipster, but I\u2019ve had to realize I can&#8217;t focus on building traffic through search engines. I want to make sure that when it comes to the website, my readers still have the most accurate information.<\/p>\n\n\n\n<p>And now I have to really go in on social media.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/4.-Traffic-Sources-1-1024x427.png\" alt=\"\" class=\"wp-image-79714\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/4.-Traffic-Sources-1-1024x427.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/4.-Traffic-Sources-1-320x133.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/4.-Traffic-Sources-1-768x320.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/4.-Traffic-Sources-1-1170x488.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/4.-Traffic-Sources-1-800x334.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/4.-Traffic-Sources-1-569x237.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/4.-Traffic-Sources-1-960x400.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/4.-Traffic-Sources-1-1080x451.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/4.-Traffic-Sources-1.png 1201w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Have you discovered any new traffic sources?<\/h2>\n\n\n\n<p>Social media is kind of hard because it takes a lot of your time with little reward. There\u2019s been a lot of trying to change my mindset to think \u201cokay. This is your brand. How do you help people with your brand?\u201d&nbsp;<\/p>\n\n\n\n<p>It\u2019s like laying those little seeds.<\/p>\n\n\n\n<p>My husband has been helping me by creating a tool that generates social media captions from blog posts to help me save time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/5.-Engagement-1024x427.png\" alt=\"\" class=\"wp-image-79715\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/5.-Engagement-1024x427.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/5.-Engagement-320x133.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/5.-Engagement-768x320.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/5.-Engagement-1170x488.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/5.-Engagement-800x334.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/5.-Engagement-569x237.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/5.-Engagement-960x400.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/5.-Engagement-1080x451.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/5.-Engagement.png 1201w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How have you engaged with your audience during this time?<\/h2>\n\n\n\n<p>I started focusing on email and social media. <a href=\"https:\/\/www.youtube.com\/@NikkyJThemeParkHipster\" target=\"_blank\" rel=\"noreferrer noopener\">I\u2019m also focusing on YouTube<\/a>. I\u2019ve always wanted to focus on YouTube, but because most revenue came from the blog, the blog always won.<\/p>\n\n\n\n<p>YouTube is labor-intensive, especially if you\u2019re doing more intricate edits versus your blog post where you can get your photos together and see immediate return on your investment. But YouTube is where you build your community.&nbsp;<\/p>\n\n\n\n<p>I\u2019m also really getting into email, treating it like its own platform. I have to treat it like it\u2019s Nikida\u2019s Google.<\/p>\n\n\n\n<p>You have to spend time here and send more than one email a week. You have to make sure you get very strategic on the emails that you send, whether you&#8217;re sending three a week or one every day Monday through Friday.&nbsp;<\/p>\n\n\n\n<p>You have to make sure that people are excited to read your emails because now your email is your Google. It&#8217;s your number one place that you have to get people to your site. Get them used to knowing that when they click on your links, you have the best things for them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/6.-Advice-3-1024x427.png\" alt=\"\" class=\"wp-image-79720\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/6.-Advice-3-1024x427.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/6.-Advice-3-320x133.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/6.-Advice-3-768x320.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/6.-Advice-3-1170x488.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/6.-Advice-3-800x334.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/6.-Advice-3-569x237.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/6.-Advice-3-960x400.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/6.-Advice-3-1080x451.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/6.-Advice-3.png 1201w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Do you have any advice for other creators navigating these changes?<\/h2>\n\n\n\n<p>When I talk to creators, I always advise them to view their entity as a business, not just a blog.&nbsp; We have to get our mind off of blog posts, traffic, revenue. Your blog is just one component of your business as a whole.<\/p>\n\n\n\n<p>It\u2019s hard for us bloggers because we really love blogging \u2014 I love blogging \u2014 but we need to realize that blogging might not be the main priority going forward. Technology changes, and we have to adjust.&nbsp;<\/p>\n\n\n\n<p>I don\u2019t want to be like Kmart. I don\u2019t want to be like a thriving store in the 90s that couldn\u2019t keep up with changes. I advise bloggers to look at technology and use it to their advantage.<\/p>\n\n\n\n<p>Yes, AI sucks, but how can you use it to make sure you streamline business tasks?<\/p>\n\n\n\n<p>You need to build a strong brand that people will follow regardless of algorithms. You can&#8217;t sustain your business long term with someone coming and getting their answer and bouncing.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/Nidika-Photos-2-1024x427.png\" alt=\"Three images in sequence featuring Nikkida Metellus as &quot;Theme Park Hipster&quot;: the first image shows her smiling in a sunny park setting, the middle image captures her smiling with a character in a bustling theme park, and the third image depicts her posing next to an animated character from a popular movie.\" class=\"wp-image-79721\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/Nidika-Photos-2-1024x427.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/Nidika-Photos-2-320x133.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/Nidika-Photos-2-768x320.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/Nidika-Photos-2-1170x488.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/Nidika-Photos-2-800x333.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/Nidika-Photos-2-569x237.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/Nidika-Photos-2-960x400.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/Nidika-Photos-2-1080x450.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/Nidika-Photos-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Video is big right now. Focus more energy on video content. Go back through your blog posts and see which ones need video. Use video to build up your brand and think of your website as a place where people can learn more about you instead of just a source for quick answers.<\/p>\n\n\n\n<p>When someone finds you on YouTube, you&#8217;re telling a story; you&#8217;re showing them things and they get used to your voice, your personality, your quirks. They love you, especially on TikTok.&nbsp;<\/p>\n\n\n\n<p>For short-form video, take your listicles and make a series of the best, I don&#8217;t know, apple pies for Thanksgiving. You already have the imagery. Put some text up there and that&#8217;s how you can start. And now people on TikTok will go find where you are, saying \u201cI like this person\u2026you got a website? Okay. You got a YouTube channel? Okay.\u201d<\/p>\n\n\n\n<p>It is kind of hard for bloggers to accept that or maybe we didn&#8217;t build the strong brand that we thought we built, and not saying that Google gets to determine that, but I think that if we build a strong enough brand our fans sort of just find us regardless. It wouldn&#8217;t be dependent on any kind of algorithm.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/7.-Hope-1-1024x427.png\" alt=\"\" class=\"wp-image-79723\" width=\"840\" height=\"350\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/7.-Hope-1-1024x427.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/7.-Hope-1-320x133.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/7.-Hope-1-768x320.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/7.-Hope-1-1170x488.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/7.-Hope-1-800x334.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/7.-Hope-1-569x237.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/7.-Hope-1-960x400.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/7.-Hope-1-1080x451.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/7.-Hope-1.png 1201w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is bringing you hope right now?<\/h2>\n\n\n\n<p>What brings me hope is the community around the theme park world. When I receive emails from people \u2014 especially because I specialize in adults going to theme parks by themselves \u2014 when I get emails from people who were afraid to visit theme parks alone but felt encouraged by my content, it reminds me why I started this.<\/p>\n\n\n\n<p>If I wasn\u2019t passionate about theme parks, I wouldn\u2019t have continued. There\u2019s always something new in the theme park world, and I love sharing those experiences.&nbsp;<\/p>\n\n\n\n<p>Knowing that I\u2019m helping someone with their first trip or offering new advice keeps me going. So that\u2019s the hope I have now. <strong>I know that it\u2019s not over<\/strong>. It\u2019s just changing.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Check out Nikida&#8217;s site, <a href=\"http:\/\/themeparkhipster.com\" target=\"_blank\" rel=\"noreferrer noopener\">Theme Park Hipster<\/a>, when planning your next theme park vacation. Send your friends her way for their trips, too. For more from Nikki, find her on <a href=\"https:\/\/www.youtube.com\/@NikkyJThemeParkHipster\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>, <a href=\"https:\/\/www.tiktok.com\/@themeparkhipster?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>, <a href=\"https:\/\/www.instagram.com\/themeparkhipster\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> and <a href=\"https:\/\/www.facebook.com\/themeparkhipster\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mediavine.com\/creator-first-future\/\">Visit our Creator-First Future campaign page<\/a> to learn more about how we&#8217;re working to protect content creators and the open internet and to share your story about how changes to Search algorithms and generative AI have impacted your business.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a 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class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Vertical Video Ads Capture New Revenue Streams at Mediavine\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Monetize the Vertical Video Content You Already Have<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 From Social to Site: Mediavine&#8217;s Vertical Video Ads Are Live Publisher-produced video content is where the market is moving, and with this release, the videos you\u2019ve produced for social media can have additional value on your website.&nbsp;&nbsp; While others are still testing the waters, Mediavine already supports&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/monetize-the-vertical-video-content-you-already-have\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Monetize the Vertical Video Content You Already Have\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Eric Hochberger and Amanda Martin on stage at MVCon 2025.\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How Publishers Win in the Next Era of the Internet<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Search is changing. Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What\u2019s new is the speed at which it\u2019s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-publishers-win-in-the-next-era-of-the-internet\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How Publishers Win in the Next Era of the Internet\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Amanda Martin and Butler\/Till&#039;s Scott Ensign on stage at MVCon 2025\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Create Content Advertisers Will Pay More For<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here\u2019s the uncomfortable truth: Advertisers are not paying more for more content; they\u2019re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Without creators, there is no open internet. One of our goals with the Creator-First Future campaign is to humanize the effects that changes to search algorithms or generative AI have had on publishers by sharing their stories directly with our industry partners. We also know that it\u2019s important to share those&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":79726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[10],"tags":[],"audience_post":[134],"class_list":["post-79704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mediavine","audience_post-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Creator-First Future: Meet Nikida from Theme Park Hipster - Mediavine<\/title>\n<meta name=\"description\" content=\"Creators like Nikida from Theme Park Hipster are the foundation of the open internet. 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