{"id":79835,"date":"2024-07-12T07:55:37","date_gmt":"2024-07-12T12:55:37","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=79835"},"modified":"2025-12-01T11:35:02","modified_gmt":"2025-12-01T17:35:02","slug":"creator-first-future-raffaele-dilallo-of-ohio-tropics","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/creator-first-future-raffaele-dilallo-of-ohio-tropics\/","title":{"rendered":"Creator-First Future: Raffaele DiLallo of Ohio Tropics"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Creator-First Future: Raffaele DiLallo of Ohio Tropics<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2024-07-12T07:55:37-05:00\">July 12, 2024<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>The <a href=\"https:\/\/www.mediavine.com\/creator-first-future\/\">Creator-First Future<\/a> campaign is about highlighting the work that publishers have done to build the open internet. They form communities and connections and are vital to the future of a free web.<\/p>\n\n\n\n<p>By creating and sharing the content that millions of people read each year, publishers from every niche imaginable help readers every single day by providing valuable education to people around the world.<\/p>\n\n\n\n<p>One of those creators is Raffaele DiLallo, founder of <a href=\"https:\/\/ohiotropics.com\" target=\"_blank\" rel=\"noreferrer noopener\">Ohio Tropics<\/a>, the #1 houseplant blog on the internet. Read on to discover how his focus is shifting in the wake of changes to Google Search.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1201\" height=\"501\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/1.-Blogging-Journey.png\" alt=\"\" class=\"wp-image-79707\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tell-us-about-your-blogging-journey\">Tell us about your blogging journey.<\/h2>\n\n\n\n<p>I&#8217;m a chemical engineer by degree and worked in that field for 20 years before I quit my corporate job to run my blog. I&#8217;ve been running my company, Ohio Tropics, full time for 2.5 years now. I write about houseplant and tropical plant care.<\/p>\n\n\n\n<p>My blog traffic grew and grew and grew until the September HCU update and it continued to get hammered by the March update. The vast majority of my Google traffic is gone.<\/p>\n\n\n\n<p>Fortunately, my Pinterest traffic is still keeping me afloat.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/2.-Changes-1024x427.png\" alt=\"\" class=\"wp-image-79836\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/2.-Changes-1024x427.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/2.-Changes-320x133.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/2.-Changes-768x320.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/2.-Changes-1170x488.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/2.-Changes-800x334.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/2.-Changes-569x237.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/2.-Changes-960x400.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/2.-Changes-1080x451.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/2.-Changes.png 1201w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What changes have you made to your content strategy as a result of changes to Search?<\/h2>\n\n\n\n<p>The decimation of Google traffic has provided an opportunity to finally launch an online course about orchid care. I&#8217;ve placed writing new blog content on hold until I&#8217;m finished with the course.<\/p>\n\n\n\n<p>This is something that I&#8217;ve been wanting to do for years, so in a way, I view this as a blessing in disguise.<\/p>\n\n\n\n<p>The course will launch in mid-summer for the first time, so I&#8217;m very excited about this. After the launch, I will start creating more blog content again, catered to Pinterest. Then I\u2019ll explore other courses and focus on other sources of traffic by continuing to create content that is targeted for Pinterest.<\/p>\n\n\n\n<p>I&#8217;ve also been publishing more on YouTube as well as continue to be active in growing my Instagram presence.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/3.-Traffic-Sources-1024x427.png\" alt=\"\" class=\"wp-image-79837\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/3.-Traffic-Sources-1024x427.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/3.-Traffic-Sources-320x133.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/3.-Traffic-Sources-768x320.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/3.-Traffic-Sources-1170x488.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/3.-Traffic-Sources-800x334.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/3.-Traffic-Sources-569x237.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/3.-Traffic-Sources-960x400.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/3.-Traffic-Sources-1080x451.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/3.-Traffic-Sources.png 1201w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Have you discovered any new traffic sources?<\/h2>\n\n\n\n<p>I&#8217;ve been using an agency to manage my Pinterest account for quite a while, and it has kept me afloat after my organic search traffic was decimated. Fortunately, Pinterest RPMs for me are much higher than organic traffic from Google, so that is a plus.<\/p>\n\n\n\n<p>I\u2019m mainly using Instagram and my email list to get people excited for my course launch which will be in late July. I\u2019ve created reels on Instagram and it generated a lot of interest, so I\u2019m hoping the launch will be a success!!<\/p>\n\n\n\n<p>The course will be about orchid care.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/4.-Engagement-1024x427.png\" alt=\"\" class=\"wp-image-79838\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/4.-Engagement-1024x427.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/4.-Engagement-320x133.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/4.-Engagement-768x320.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/4.-Engagement-1170x488.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/4.-Engagement-800x334.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/4.-Engagement-569x237.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/4.-Engagement-960x400.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/4.-Engagement-1080x451.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/4.-Engagement.png 1201w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How have you engaged with your audience during this time?<\/h2>\n\n\n\n<p>I&#8217;m not doing anything special right now with my blog&#8217;s email list, but I have been growing my list for my course. I&#8217;m using Kajabi and I&#8217;m building everything there for the course, email opt-ins, etc.<\/p>\n\n\n\n<p>I&#8217;m also leveraging my Instagram following. I have almost 260K followers and have been creating a lot of orchid-related content and mentioning the course to prime my followers. I&#8217;ve gathered several hundred emails pretty quickly that way, and I&#8217;m hopeful that a lot of those individuals will purchase the course.&nbsp;<\/p>\n\n\n\n<p>I played around with Facebook ads, and while it didn&#8217;t provide a ton of traffic, I actually came out ahead financially, so I will continue to explore this.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/5.-Advice-1-1024x427.png\" alt=\"\" class=\"wp-image-79841\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/5.-Advice-1-1024x427.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/5.-Advice-1-320x133.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/5.-Advice-1-768x320.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/5.-Advice-1-1170x488.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/5.-Advice-1-800x334.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/5.-Advice-1-569x237.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/5.-Advice-1-960x400.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/5.-Advice-1-1080x451.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/5.-Advice-1.png 1201w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Do you have any advice for other creators navigating these changes?<\/h2>\n\n\n\n<p>Don&#8217;t listen to what people are saying doesn&#8217;t work. Try it for yourself. What works for one person, may not work for another. You don&#8217;t know until you try it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/6.-Hope-1-1024x427.png\" alt=\"\" class=\"wp-image-79842\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/6.-Hope-1-1024x427.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/6.-Hope-1-320x133.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/6.-Hope-1-768x320.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/6.-Hope-1-1170x488.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/6.-Hope-1-800x334.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/6.-Hope-1-569x237.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/6.-Hope-1-960x400.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/6.-Hope-1-1080x451.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/07\/6.-Hope-1.png 1201w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is bringing you hope right now?<\/h2>\n\n\n\n<p>I&#8217;ve had a very enthusiastic response to my online course announcement, so I&#8217;m hoping that this will be a game changer for my business.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Check out Raffaele\u2019s site, <a href=\"https:\/\/ohiotropics.com\" target=\"_blank\" rel=\"noreferrer noopener\">Ohio Tropics<\/a>, for all your houseplant care needs. Grab a copy of his book, Houseplant Warrior, from your favorite retailer. For more from Raffaele, find him on <a href=\"https:\/\/www.pinterest.com\/theohiotropics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/a>, <a href=\"https:\/\/www.youtube.com\/ohiotropics\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>, <a href=\"https:\/\/www.instagram.com\/ohiotropics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> and <a href=\"https:\/\/www.facebook.com\/OhioTropics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>.<\/p>\n\n\n\n<p>Visit our <a href=\"https:\/\/www.mediavine.com\/creator-first-future\/\">Creator-First Future campaign page<\/a> to learn more about how we\u2019re working to protect content creators and the open internet and to share your story about how changes to Search algorithms and generative AI have impacted your business.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a 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Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What\u2019s new is the speed at which it\u2019s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-publishers-win-in-the-next-era-of-the-internet\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How Publishers Win in the Next Era of the Internet\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Amanda Martin and Butler\/Till&#039;s Scott Ensign on stage at MVCon 2025\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Create Content Advertisers Will Pay More For<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here\u2019s the uncomfortable truth: Advertisers are not paying more for more content; they\u2019re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 The Creator-First Future campaign is about highlighting the work that publishers have done to build the open internet. They form communities and connections and are vital to the future of a free web. By creating and sharing the content that millions of people read each year, publishers from every niche imaginable&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":79844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[10],"tags":[],"audience_post":[134],"class_list":["post-79835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mediavine","audience_post-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Creator-First Future: Raffaele DiLallo of Ohio Tropics - Mediavine<\/title>\n<meta name=\"description\" content=\"Raffaele DiLallo, founder of Ohio Tropics, has helped millions learn how to care for their plants. 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