{"id":80443,"date":"2024-10-31T09:27:32","date_gmt":"2024-10-31T14:27:32","guid":{"rendered":"https:\/\/www.mediavine.com\/?post_type=newsroom&#038;p=80443"},"modified":"2025-11-26T12:40:23","modified_gmt":"2025-11-26T18:40:23","slug":"mediavine-adopts-openpass-to-empower-publishers-across-the-premium-internet","status":"publish","type":"newsroom","link":"https:\/\/www.mediavine.com\/newsroom\/mediavine-adopts-openpass-to-empower-publishers-across-the-premium-internet\/","title":{"rendered":"Mediavine Adopts OpenPass to Empower Publishers across the Premium Internet\u00a0"},"content":{"rendered":"\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\r\n<section class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-aa72163f wp-block-group-is-layout-constrained\" style=\"padding-top:0\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--1\"><a href=\"\/news\/\">Back to Newsroom<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><a href=\"https:\/\/www.mediavine.com\/category_news\/press-release\/\" class=\"wp-block-tribe-terms__link t-category\">Press Release<\/a><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--30);\" class=\"has-text-align-center wp-block-post-title\">Mediavine Adopts OpenPass to Empower Publishers across the Premium Internet\u00a0<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-567bcb6a wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--50);padding-top:0;padding-bottom:0\"><div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2024-10-31T09:27:32-05:00\">October 31, 2024<\/time><\/div><\/div>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--50)\"\/>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p><em>OpenPass to be integrated with Grow, Mediavine\u2019s identity tool for independent publishers&nbsp;<\/em><\/p>\n\n\n\n<p><em>New York, NY \u2014October 31, 2024 \u2014 <\/em>Mediavine, the largest exclusive full-service ad management firm in the U.S., today announced the integration of OpenPass, The Trade Desk\u2019s single-sign-on solution, into Grow, its proprietary engagement suite and identity tool. Through this integration, Mediavine will offer publishers a seamless and privacy-first solution to authenticate users via email, allowing them to maintain control over their data while&nbsp; enhancing their revenue and audience engagement strategies.&nbsp;&nbsp;<\/p>\n\n\n\n<p>As the digital landscape evolves and advertising addressability faces uncertainty, the need for opt-in, email-authenticated identity solutions has become critical for publishers. OpenPass enables Mediavine\u2019s publishers to facilitate secure, consented logins, empowering them to manage user data independently and maintain strong, direct relationships with their audiences.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/10\/mediavine-press-release-ttd-open-pass-2-1024x538.png\" alt=\"\" class=\"wp-image-80444\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/10\/mediavine-press-release-ttd-open-pass-2-1024x538.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/10\/mediavine-press-release-ttd-open-pass-2-320x168.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/10\/mediavine-press-release-ttd-open-pass-2-768x403.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/10\/mediavine-press-release-ttd-open-pass-2-1170x614.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/10\/mediavine-press-release-ttd-open-pass-2-800x420.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/10\/mediavine-press-release-ttd-open-pass-2-569x299.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/10\/mediavine-press-release-ttd-open-pass-2-960x504.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/10\/mediavine-press-release-ttd-open-pass-2-1080x567.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/10\/mediavine-press-release-ttd-open-pass-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The integration of OpenPass, alongside <a href=\"https:\/\/www.mediavine.com\/newsroom\/thousands-of-publishers-beta-test-integration-between-mediavine-and-unified-id-2-0\/\">Mediavine\u2019s early adoption of Unified ID 2.0 (UID2)<\/a>, provides advertisers with access to addressable audiences while ensuring premium user experience across Mediavine\u2019s network. This move underscores Mediavine\u2019s commitment to equipping publishers with future-proof tools that prioritize transparency and user privacy.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cIn the ever-changing world of digital media, Mediavine is dedicated to giving our publishers the tools they need to succeed,\u201d said Amanda Martin, Chief Revenue Officer. \u201cThis means providing premium solutions\u2014like the OpenPass integration\u2014that put transparency and user experience first.\u201d<\/p>\n\n\n\n<p>\u201cFor the open internet to thrive, publishers must retain control over their data and the user experience,\u201d said Will Doherty, Vice President of Inventory Development, The Trade Desk. \u201cBy integrating with OpenPass, alongside their early adoption of Unified ID 2.0, Mediavine is leading the way in helping publishers deliver value to both consumers and advertisers in a privacy-safe and transparent manner.\u201d&nbsp;<\/p>\n\n\n\n<p><strong>Media contacts<\/strong>&nbsp;<\/p>\n\n\n\n<p>Kite Hill PR<br><a href=\"mailto:mediavine@kitehillpr.com\">mediavine@kitehillpr.com<\/a><br><\/p>\n\n\n\n<p><strong>About Mediavine<\/strong><br>Mediavine is the largest independent full-service ad management company in the United States, exclusively representing and monetizing 11,000 publisher partner websites with 1.6 billion monthly pageviews, in addition to its owned and operated properties. Mediavine proudly ranks as a Comscore top two lifestyle property, with 150+ million unique monthly visitors and over 34 billion combined monthly ad impressions. Mediavine is a <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4160006-1&amp;h=1970503705&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3944383-1%26h%3D1016945918%26u%3Dhttps%253A%252F%252Fwww.google.com%252Fads%252Fpublisher%252Fpartners%252Ffind-a-partner%252F%2523!%253Fmodal_active%253Dmodal-mediavine%26a%3DGoogle%2BCertified%2BPublishing%2BPartner%2B-%2BPremier&amp;a=Google+Certified+Publishing+Partner+-+Premier\"><strong>Google Certified Publishing Partner \u2013 Premier<\/strong><\/a>, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4160006-1&amp;h=2861532288&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3944383-1%26h%3D3820761883%26u%3Dhttps%253A%252F%252Fwww.greatplacetowork.com%252Fcertified-company%252F7025314%26a%3DGreat%2BPlace%2Bto%2BWork%25C2%25AE&amp;a=Great+Place+to+Work%C2%AE\"><strong>Great Place to Work\u00ae<\/strong><\/a>, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4160006-1&amp;h=2847916731&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3944383-1%26h%3D4221222712%26u%3Dhttps%253A%252F%252Fwww.inc.com%252Fprofile%252Fmediavine%26a%3DInc.%2B2022%2BBest%2BWorkplace&amp;a=Inc.+2022+Best+Workplace\"><strong>Inc. 2022 Best Workplace<\/strong><\/a>, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4160006-1&amp;h=774468322&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3944383-1%26h%3D2393153042%26u%3Dhttps%253A%252F%252Fwww.greatplacetowork.com%252Fbest-workplaces%252Fmedium%252F2022%26a%3DFortune%2B2022%2BBest%2BMedium%2BWorkplace&amp;a=Fortune+2022+Best+Medium+Workplace\"><strong>Fortune 2022 Best Medium Workplace<\/strong><\/a>, <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4160006-1&amp;h=4026208407&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3944383-1%26h%3D1803379444%26u%3Dhttps%253A%252F%252Fadage.com%252F2022-best-places-to-work%26a%3DAd%2BAge%2B2022%2BBest%2BPlace%2Bto%2BWork&amp;a=Ad+Age+2022+Best+Place+to+Work\"><strong>Ad Age 2022 Best Place to Work<\/strong><\/a>, and<a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4160006-1&amp;h=2421469374&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3944383-1%26h%3D3786102387%26u%3Dhttps%253A%252F%252Fwww.inc.com%252Fprofile%252Fmediavine%26a%3D%25C2%25A0&amp;a=%C2%A0\"><strong> <\/strong><\/a><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=4160006-1&amp;h=2465805004&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3944383-1%26h%3D2748270600%26u%3Dhttps%253A%252F%252Fwww.inc.com%252Fprofile%252Fmediavine%26a%3D2023%2BInc.%2B5000&amp;a=2023+Inc.+5000\"><strong>2023 Inc. 5000<\/strong><\/a>.<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-608d4388 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--2\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a 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style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--3\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical newsroom\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/Fay-Wu-Newsroom-1024x576.png\" class=\"attachment-large size-large\" alt=\"Welcome Fay Wu, Vice President of Client Experience\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/Fay-Wu-Newsroom-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/Fay-Wu-Newsroom-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/Fay-Wu-Newsroom-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/Fay-Wu-Newsroom-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/Fay-Wu-Newsroom-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/Fay-Wu-Newsroom-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/Fay-Wu-Newsroom.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Press Release<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline \">Mediavine Appoints Fay Wu as VP of Client Experience<\/h3>\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 12, 2026<\/span>\n\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/newsroom\/mediavine-fay-wu-vp-of-client-experience\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine Appoints Fay Wu as VP of Client Experience\" ><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical newsroom\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/12\/3-2-1024x512.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/12\/3-2-1024x512.png 1024w, 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srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/11\/Press-Releases-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/11\/Press-Releases-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/11\/Press-Releases-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/11\/Press-Releases-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/11\/Press-Releases.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Press Release<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline \">Mediavine Partners with Scope3 to Decarbonize Digital Advertising<\/h3>\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Nov 19, 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Through this&#8230;<\/p>\n","protected":false},"featured_media":83047,"template":"","meta":{"_acf_changed":false,"_searchwp_excluded":"","_links_to":"","_links_to_target":""},"category_news":[140],"class_list":["post-80443","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","category_news-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mediavine Adopts OpenPass to Empower Publishers across the Premium Internet\u00a0 - Mediavine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/newsroom\/mediavine-adopts-openpass-to-empower-publishers-across-the-premium-internet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mediavine Adopts OpenPass to Empower Publishers across the Premium Internet\u00a0\" \/>\n<meta property=\"og:description\" content=\"Back to Newsroom OpenPass to be integrated with Grow, Mediavine\u2019s identity tool for independent publishers&nbsp; New York, NY \u2014October 31, 2024 \u2014 Mediavine, the largest exclusive full-service ad management firm in the U.S., today announced the integration of OpenPass, The Trade Desk\u2019s single-sign-on solution, into Grow, its proprietary engagement suite and identity tool. 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