{"id":80622,"date":"2026-01-21T14:48:00","date_gmt":"2026-01-21T20:48:00","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=80622"},"modified":"2026-01-30T16:51:13","modified_gmt":"2026-01-30T22:51:13","slug":"best-ecpm-days","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/","title":{"rendered":"Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\n\n\n\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\n<\/header>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\n<\/header>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h1>\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Brad Hagmann<\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2026-01-21T14:48:00-06:00\">January 21, 2026<\/time><\/div><\/div>\n<\/section>\n\n\n\n<p><em>This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/seasonal-ecpm.png\" alt=\"\" class=\"wp-image-84004\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/seasonal-ecpm.png 1600w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/seasonal-ecpm-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/seasonal-ecpm-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/seasonal-ecpm-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/seasonal-ecpm-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/seasonal-ecpm-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/seasonal-ecpm-1280x720.png 1280w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>If you\u2019ve ever looked at your dashboard and thought, <em>\u201cWhat just happened?\u201d<\/em> You\u2019re not alone.<\/p>\n\n\n\n<p>eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do with what you published yesterday and a lot to do with <strong>how advertising works over time<\/strong>.<\/p>\n\n\n\n<p>The reality is this: eCPMs follow seasonal patterns. They always have. And once you understand what drives those patterns, you can stop reacting to every dip and start planning around them instead.<\/p>\n\n\n\n<p>Let\u2019s break it down.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ecpms-don-t-exist-in-a-vacuum\"><strong>eCPMs Don\u2019t Exist in a Vacuum<\/strong><\/h2>\n<\/section>\n<\/article>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog2.png\" alt=\"\" class=\"wp-image-84005\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog2.png 1600w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog2-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog2-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog2-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog2-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog2-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog2-1280x720.png 1280w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Advertising is a marketplace. When more advertisers want to reach the same audience \u2014 and the amount of ad inventory remains relatively fixed \u2014 prices go up. When advertiser demand slows, prices follow.<\/p>\n\n\n\n<p>That basic supply-and-demand equation is influenced by a few recurring forces throughout the year. All of them are predictable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-holidays-consistently-increase-advertiser-demand\"><strong>Holidays Consistently Increase Advertiser Demand<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog3.png\" alt=\"\" class=\"wp-image-84006\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog3.png 1600w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog3-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog3-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog3-768x432.png 768w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>Holidays are one of the most reliable drivers of higher eCPMs. Why? Because consumer behavior changes. Around major holidays, people:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spend more money<\/li>\n\n\n\n<li>Act with more urgency<\/li>\n\n\n\n<li>Are actively researching and buying<br><\/li>\n<\/ul>\n\n\n\n<p>Advertisers respond by increasing budgets and bidding more aggressively to reach those audiences at exactly the right moment. More competition for limited inventory typically leads to higher eCPMs.<\/p>\n\n\n\n<p>This isn\u2019t niche-specific, and it isn\u2019t new. The exact holidays may vary by region or vertical, and the strength of the spikes can vary based on the broader economy, but the pattern itself shows up consistently every year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quarter-end-budget-behavior-shapes-performance\"><strong>Quarter-End Budget Behavior Shapes Performance<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog4.png\" alt=\"\" class=\"wp-image-84007\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog4.png 1600w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog4-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog4-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog4-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog4-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog4-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog4-1280x720.png 1280w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>Advertisers don\u2019t just plan in weeks; they plan in <strong>quarters and fiscal years<\/strong>. At the start of a quarter, spending tends to be cautious. Budgets are fresh, strategies are still being tested, and campaigns ramp up slowly.<\/p>\n\n\n\n<p>As the quarter comes to a close, priorities shift. Unused budget becomes a liability. In classic \u201cuse it or lose it\u201d fashion, advertisers often spend more aggressively as deadlines approach. That increase in demand puts pressure on available ad inventory, which can result in higher eCPMs toward the end of each quarter.<\/p>\n\n\n\n<p>This is why:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Q4 typically outperforms Q1<\/li>\n\n\n\n<li>Late-quarter periods are often stronger than early-quarter ones<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-not-every-major-advertising-event-is-predictable\"><strong>Not Every Major Advertising Event Is Predictable<\/strong><\/h2>\n\n\n\n<p>Some of the biggest shifts in ad spend each year aren\u2019t tied to traditional holidays at all. Large-scale retail events (think Amazon Prime Day), platform-led promotions, or sudden increases from major advertisers can inject significant spend into the market with little notice. When one major player increases its budget, it doesn\u2019t just affect its own campaigns \u2014 it increases competition for the same audience, pushing up costs across the board. That\u2019s how an otherwise \u201caverage\u201d day can turn into a strong one.<\/p>\n\n\n\n<p>These events are harder to predict, but they reinforce an important point: <strong>advertiser demand is dynamic<\/strong>. Seasonal trends provide a framework, not a script.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-disclaimer\"><strong>The Disclaimer<\/strong><\/h2>\n\n\n\n<p>Past performance cannot guarantee future results. Economic conditions, global events, regulatory changes, and market uncertainty can all influence advertising behavior in ways no forecast can fully anticipate.That said: <strong>The exact dates change. The patterns don\u2019t. <\/strong>Seasonality shows up every year. It just doesn\u2019t always look identical.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-publishers-can-work-with-ecpm-seasonality-trends\"><strong>How Publishers Can Work With eCPM Seasonality Trends<\/strong><\/h2>\n\n\n\n<p>Understanding seasonality isn\u2019t about chasing perfect timing or trying to outsmart the market. It\u2019s about making better decisions with context.<\/p>\n\n\n\n<p>Here\u2019s how publishers can put these patterns to work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plan high-effort content strategically. <\/strong>Save your most valuable, brand-safe, evergreen content (and biggest promos) for periods of historically stronger demand. When the market bids higher, great content tends to be rewarded.<br><\/li>\n\n\n\n<li><strong>Set realistic expectations during slower seasons. <\/strong>Lower eCPMs don\u2019t automatically mean something is wrong. Sometimes it just means it\u2019s January. And seasonality isn\u2019t one-size-fits-all: January can be strong for health and fitness, but softer for 0pl;0-p;;l\u2019;l\/-lretail.<br><\/li>\n\n\n\n<li><strong>Avoid overreacting to short-term dips. <\/strong>Seasonal slowdowns are normal. Knowing that helps prevent unnecessary \u201cfixes\u201d that can create more problems than they solve.<br><\/li>\n<\/ul>\n\n\n\n<p><strong>Use trends as a guide, not a guarantee. <\/strong>Seasonal patterns inform strategy, but they don\u2019t replace good content, sound monetization practices, or long-term planning.<\/p>\n<\/section>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog5.png\" alt=\"\" class=\"wp-image-84008\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog5.png 1600w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog5-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog5-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog5-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog5-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog5-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/blog5-1280x720.png 1280w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"h-turning-patterns-into-practical-planning\"><strong>Turning Patterns Into Practical Planning<\/strong><\/h2>\n\n\n\n<p>eCPM seasonality explains why ad rates rise and fall throughout the year\u2014and why those changes are usually predictable, not random. To make these seasonal trends easier to visualize, we publish an annual \u201cBest eCPM Days\u201d calendar that applies historical patterns to a specific year. Think of it as a <strong>case study<\/strong>, not a promise.<\/p>\n\n\n\n<p>Each annual calendar shows how advertiser behavior has typically played out across the year, based on long-standing trends. We update it annually, but the underlying framework remains the same.<\/p>\n\n\n\n<p>Because while the calendar changes every year\u2026<\/p>\n\n\n\n<p><strong>Advertiser behavior largely doesn\u2019t.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"686\" height=\"1600\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/2026ecpm-predictions.png\" alt=\"\" class=\"wp-image-84009\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/2026ecpm-predictions.png 686w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/2026ecpm-predictions-137x320.png 137w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/2026ecpm-predictions-439x1024.png 439w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/2026ecpm-predictions-659x1536.png 659w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" \/><\/figure>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/brad\/\" target=\"_self\">Brad Hagmann<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a 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WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<\/article>\n\n\n\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\n\n\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"670\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1-1024x670.png\" class=\"attachment-large size-large\" alt=\"Person using a laptop to access &quot;Opt-Out Settings&quot; with options and more displayed on the screen.\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1-1024x670.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1-320x209.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1-768x503.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1-1170x766.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1-800x524.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1-565x370.png 565w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1-960x628.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1-1080x707.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1-1200x785.png 1200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Behind the Numbers With Brad: Political Advertising in 2024<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 17, 2024<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 \u201cLet\u2019s talk about politics.\u201d&nbsp; We know. This is a phrase absolutely no one wants to hear uttered around the dinner table or backyard barbecue these days. But hear us out. As the 2024 election creeps closer, it feels like you can&#8217;t escape it. Social media, billboards, bumper stickers, TV \u2014 and&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/behind-the-numbers-with-brad-political-advertising-2024\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Behind the Numbers With Brad: Political Advertising in 2024\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n","protected":false},"author":44454,"featured_media":84013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14],"tags":[130,129,29],"audience_post":[135,134],"class_list":["post-80622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-advertising","tag-ecpm","tag-rpm","audience_post-enterprise","audience_post-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>eCPM Seasonality: Why Rates Rise and Fall (and How to Plan)<\/title>\n<meta name=\"description\" content=\"eCPMs rise and fall every year due to advertising seasonality. Learn what drives the changes\u2014and how publishers can plan smarter around them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\" \/>\n<meta property=\"og:description\" content=\"eCPMs rise and fall every year due to advertising seasonality. 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