{"id":8099,"date":"2018-11-01T11:31:28","date_gmt":"2018-11-01T16:31:28","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=8099"},"modified":"2022-11-09T10:45:39","modified_gmt":"2022-11-09T16:45:39","slug":"building-an-instagram-tips","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/building-an-instagram-tips\/","title":{"rendered":"Building an Instagram Account that Your Audience LOVES to Follow"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Social Media<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Building an Instagram Account that Your Audience LOVES to Follow<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2018-11-01T11:31:28-05:00\">November 1, 2018<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">Instagram, love it or hate it, is a key player in the social media game.\n\nWith the ever-changing algorithms and fickle fans, I completely get that Instagram can seem like a fruitless way to spend your time.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8124\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/photographing.jpg\" alt=\"A woman takes a photograph on a smart phone.\" width=\"600\" height=\"923\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/photographing.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/photographing-195x300.jpg 195w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/photographing-768x1181.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/photographing-299x460.jpg 299w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/photographing-735x1130.jpg 735w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<h2>Why Instagram is still important<\/h2>\nTo play devil\u2019s advocate, Instagram is a great place to find a community of followers who really love you and look forward to your next posts. With things like Instagram stories and IGTV, you can delve deeper into your brand and allow your followers to get to know you even better by showcasing life behind-the-scenes.\n\nIt\u2019s also a place where brands will look to see your photography skills and style at a glance, to see how you handle sponsored Instagram opportunities and to learn more about you.\n\nThough the <a href=\"https:\/\/www.nytimes.com\/2018\/09\/24\/technology\/instagram-cofounders-resign.html\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram founders have resigned<\/a>, this platform is still relevant because it has more than 1 billion active users per month, and more than 500 million daily active users, <a href=\"https:\/\/instagram-press.com\/our-story\/\" target=\"_blank\" rel=\"noopener noreferrer\">according to the app itself<\/a>. Even still, more than 200 million users visit business accounts daily, <a href=\"https:\/\/business.instagram.com\/getting-started?ref=igb_carousel\" target=\"_blank\" rel=\"noopener noreferrer\">they said<\/a>.\n\nThat&#8217;s not chump change.\n\nAs a blogger myself and a member of the team that handles the <a href=\"http:\/\/instagram.com\/mediavine\" target=\"_blank\" rel=\"noopener noreferrer\">Mediavine Instagram account<\/a>, I have a few tips for you if you are looking to develop a more cohesive brand on Instagram that resonates with your audience and increase those likes and followers.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8101 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/instagram.jpg\" alt=\"A mobile user browses Instagram.\" width=\"600\" height=\"800\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/instagram.jpg 600w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/instagram-225x300.jpg 225w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/instagram-345x460.jpg 345w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<h2>How to Build an Instagram Account that Your Audience LOVES to Follow<\/h2>\nWith a few easy steps, you can build an Instagram account that not only evokes your brand, but that followers will come to love and trust.\n<h3>1. Write a bio that clearly describes your brand.<\/h3>\nWhen a potential follower stumbles across your page, you have just a few seconds to capture them before they move on.\n\nCapture their attention with a short, sweet and informative bio. Explain what your brand is about in just a few words. Think about what you want to convey to a new fan. Now\u2019s not the time to be cutesy, but some personality is good. (Emoji can help bring some pizzazz to your bio!)\n\n\u201cTravel blogger who loves to find hidden gems around the world\u201d gets your point across more so than, \u201cCat lover who travels\u201d (unless, of course, all of your travels revolve around cats!)\n\nAlso, make sure to link to your site in your bio! You don\u2019t have to update the link each time you post a new blog post, but a link to your homepage or a landing page for your Instagram followers works great!\n\nNothing drives me crazier than when I want to check out your latest blog post, but I can\u2019t find it! Think like a reader and make it easy for them to find you elsewhere online.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8100\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/instagram-city.jpg\" alt=\"A mobile user browses Instagram.\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/instagram-city.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/instagram-city-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/instagram-city-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/instagram-city-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/instagram-city-735x490.jpg 735w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<h3>2. Pick your best shots and plan ahead.<\/h3>\nThis should go without saying, but you\u2019re going to want each image to be pretty and crisp. We\u2019re talking your <i>very best<\/i> photos.\u00a0Great content goes a long way!\n\nFollowers who don\u2019t know much about photography might not know <i>why<\/i> they don\u2019t like something, but they will definitely notice when your images are too blurry or too dark.\n\nDo your best to edit your photos and make them look extra nice. Go the extra mile to rotate them slightly so the horizons are even, or crop out a telephone pole if one is hanging out in the sidelines. Little touches like this can go a long way in making your feed look totally gorgeous.\n\nMix things up, too. If the last photo you posted was of your adorable dog, maybe your latest dog snap should go in your Stories instead, or save it for a few days from now after you\u2019ve posted a few of your usual cocktail photos.\n\nThere are apps like <a href=\"https:\/\/www.planoly.com\" target=\"_blank\" rel=\"noopener noreferrer\">Planoly<\/a> and <a href=\"https:\/\/acolorstory.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">A Color Story<\/a> that let you plan out your feed before you ever post anything, so you can see how your new photo will look against what you posted previously.\n\nYou can also schedule your posts with apps like <a href=\"https:\/\/later.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Later<\/a>, <a href=\"https:\/\/grum.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Grum<\/a> or <a href=\"http:\/\/www.coschedule.com\/%E2%80%8E\" target=\"_blank\" rel=\"noopener noreferrer\">CoSchedule<\/a>, so you can get ahead and share your posts at a good time for your readers and not be rushing to post before it gets too late in the day. (Or is that just me?!)\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8102\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/taking-a-photo.jpg\" alt=\"A mobile phone user taking a photograph of a mural.\" width=\"600\" height=\"451\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/taking-a-photo.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/taking-a-photo-399x300.jpg 399w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/taking-a-photo-768x577.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/taking-a-photo-612x460.jpg 612w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/taking-a-photo-320x240.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/taking-a-photo-480x360.jpg 480w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/taking-a-photo-720x540.jpg 720w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/taking-a-photo-735x552.jpg 735w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<h3>3. Edit all your photos similarly.<\/h3>\nThink about all of your Instagram photos as a whole. The whole gallery, even your Instagram stories. Do they look like they belong in the same family?\n\nFor every photo you post, each one should fit into the \u201cfamily\u201d that is your brand. Whether someone is looking at your profile or just seeing your photo in their feed, it helps to develop a cohesive look.\n\nThe goal here is to help your followers to recognize your imagery before they even read who posted the photo \u2014 and they may not even realize that. I know that sounds crazy, but this helps with brand recognition. Your brand might be the one they tell a friend about because they remember seeing your photo recently.\n\nWhat I suggest to achieve this is to develop an editing process. In your favorite editing app, choose 3-5 favorite filters or presets that are all pretty similar, or come up with a process that you repeat for every photo. For editing apps, I am a big fan of <a href=\"https:\/\/vsco.co\/store\/app\" target=\"_blank\" rel=\"noopener noreferrer\">VSCO<\/a>, <a href=\"https:\/\/acolorstory.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">A Color Story<\/a> and <a href=\"https:\/\/helpx.adobe.com\/lightroom-cc\/how-to\/lightroom-mobile.html\" target=\"_blank\" rel=\"noopener noreferrer\">Adobe Lightroom<\/a>.\n\nI won\u2019t get too deep into photo-editing specifics today, because photo style can vary from niche to niche and brand to brand. What makes sense for a food blogger might not make sense for a fashion influencer.\n\nTo give you a few ideas though, the filters you choose might add warmth or coolness, saturate or desaturate, brighten or darken. You can add more or change these up over time, but start with a handful that will help you give your photos a similar look and feel.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8106 size-large\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/IMG_1042-259x460.png\" alt=\"A collage of photographs from Mediavine's Instagram account.\" width=\"259\" height=\"460\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/IMG_1042-259x460.png 259w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/IMG_1042-169x300.png 169w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/IMG_1042-735x1307.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/IMG_1042.png 750w\" sizes=\"auto, (max-width: 259px) 100vw, 259px\" \/>\n\nFor example, on the Mediavine Instagram, I try to edit the photos with cool tones and I include our brand colors, teal and navy, as much as possible. On our Instagram Stories, I try to use navy and teal text, emoji and gifs to keep things branded.\n\nOn <a href=\"http:\/\/instagram.com\/feastandwest\" target=\"_blank\" rel=\"noopener noreferrer\">my blog\u2019s Instagram<\/a>, I use lots of white in my photography to carry my branding through my photos. This is something I do on my website as well, so it helps to echo my brand all the way around.\n\nIf you want to try something like this, you can use a tool like <a href=\"https:\/\/colorkuler.com\" target=\"_blank\" rel=\"noopener noreferrer\">Color Kuler<\/a>\u00a0or <a href=\"http:\/\/myinstapalette.com\" target=\"_blank\" rel=\"noopener noreferrer\">My Insta Palette<\/a>\u00a0to get an idea of what colors you are already utilizing in your photos, then post photos using those hues for a more cohesive look.\n\nAll of this goes for Instagram stories too \u2014 try to keep things consistent. Use your brand colors and similar styles of text to establish some conformity. <a href=\"https:\/\/www.adobe.com\/express\/create\" target=\"_blank\" rel=\"noopener noreferrer\">Adobe Express<\/a> has some neat-o tools you can implement for Stories as well and is worth playing around with!\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7559\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/mobile-first-phones.jpg\" alt=\"Three women using mobile phones.\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/mobile-first-phones.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/mobile-first-phones-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/mobile-first-phones-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/mobile-first-phones-690x460.jpg 690w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<h3>4. Engage with your followers.<\/h3>\nComments and likes help to fuel the algorithm, but the way you engage back matters too. Brands will look to see how you are interacting with your followers.\n\nIf your account is a business account, you can use the Insights tools to see when your followers are online, and post then so you can capture their attention when they are at their most engaged.\n\nThis should go without saying also, but when you get comments and messages, write back. Duh!\n\nTo use a personal example, I love it when a blogger replies to me when I ask where she got her cute red jacket, rather than me having to guess or think she doesn\u2019t care about my questions \u2014 silly as they are.\n\nReplying also means you show up in the user\u2019s notifications again, which means more algorithm juice for you if they click back through to the photo.\n\nYou can even pick a few favorite emoji that you use in comments to help bring that brand recognition through to your comments. I have a pal who always uses the yellow heart emoji because yellow is her brand\u2019s main color \u2014 it\u2019s adorable and very on-brand for her!\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7355\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/rawpixel-660359-unsplash-668x460.jpg\" alt=\"A woman using a laptop computer.\" width=\"600\" height=\"413\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/rawpixel-660359-unsplash-668x460.jpg 668w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/rawpixel-660359-unsplash-436x300.jpg 436w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/rawpixel-660359-unsplash-768x529.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n\nInstagram can definitely be the long game, but if you\u2019re able to implement some changes in the way you post, it will take your Instagram up a notch. Brands and followers will notice.\n\nWant some more social media tips? Check out our posts on\u00a0<a href=\"https:\/\/www.mediavine.com\/manage-the-blogging-chaos\/\" target=\"_blank\" rel=\"noopener noreferrer\">managing the blogging chaos<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.mediavine.com\/pinterest-newest-features\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pinterest&#8217;s newest features<\/a>.\n<h4>Pin these tips for later:<\/h4>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8104\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Branding-Your-Sites-Instagram-Account.png\" alt=\"Building an Instagram Account that Your Audience LOVES to Follow Infographic\" width=\"600\" height=\"1500\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Branding-Your-Sites-Instagram-Account.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Branding-Your-Sites-Instagram-Account-120x300.png 120w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Branding-Your-Sites-Instagram-Account-768x1920.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Branding-Your-Sites-Instagram-Account-184x460.png 184w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Branding-Your-Sites-Instagram-Account-735x1838.png 735w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this 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10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/08\/AdobeStock_499529772-1024x608.png\" 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We also know that the advancement of generative AI technologies, like ChatGPT, brings up more questions than the can\u2019t-recommend-anything-past-2021&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-opt-out-of-gptbot-web-crawling\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Protecting Your Content: How to Opt Out of GPTBot Web Crawling\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823.png\" class=\"attachment-large size-large\" alt=\"Google Search Generative Experience Featured Image\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/05\/Google-Search-Generative-Experience-Featured-Image-051823-640x426.png 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">General Blogging<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Google&#8217;s Search Generative Experience<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">May 18, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 In a blog post last week, Google announced plans to launch generative AI into Search Labs with a new product called Search Generative Experience (SGE). What exactly is SGE, and more importantly, what will it mean for content creators who rely on Google for much of (or most of) their web&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/googles-search-generative-experience\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Google&#8217;s Search Generative Experience\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1024x682.png\" class=\"attachment-large size-large\" alt=\"Chat GPT Featured Image\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1024x682.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1536x1023.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1170x780.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-375x250.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-800x533.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-555x370.png 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-344x229.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-281x187.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-335x223.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-347x231.png 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-520x346.png 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-640x426.png 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-960x640.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-1080x720.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image-735x490.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/03\/Chat-GPT-Featured-Image.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">General Blogging<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">5 Ways Bloggers Can Use ChatGPT to Increase Productivity<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Mar 29, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Since ChatGPT\u2019s release in November 2022, OpenAI&#8217;s prototype of generative AI \u2014 that is, artificial intelligence that can produce new content on demand \u2014 has dominated popular tech media. We&#8217;ve all seen the headlines questioning the future of organic search, the impact on creators&#8217; livelihoods and content ownership, the challenge of&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/5-ways-chatgpt-increase-productivity\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about 5 Ways Bloggers Can Use ChatGPT to Increase Productivity\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Instagram, love it or hate it, is a key player in the social media game. With the ever-changing algorithms and fickle fans, I completely get that Instagram can seem like a fruitless way to spend your time. Why Instagram is still important To play devil\u2019s advocate, Instagram is a great place&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":21689,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[60,55],"tags":[],"audience_post":[],"class_list":["post-8099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-blogging","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building an Instagram Account that Your Audience LOVES to Follow - Mediavine<\/title>\n<meta name=\"description\" content=\"With a few easy steps, you can build an Instagram account that not only evokes your brand, but that followers will come to love and trust.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/building-an-instagram-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building an Instagram Account that Your Audience LOVES to Follow\" \/>\n<meta property=\"og:description\" content=\"With a few easy steps, you can build an Instagram account that not only evokes your brand, but that followers will come to love and trust.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/building-an-instagram-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-01T16:31:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-09T16:45:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/Mediavine-Blog-Graphics-7-59.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The Mediavine Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Mediavine Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/building-an-instagram-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/building-an-instagram-tips\/\"},\"author\":{\"name\":\"The Mediavine Team\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\"},\"headline\":\"Building an Instagram Account that Your Audience LOVES to Follow\",\"datePublished\":\"2018-11-01T16:31:28+00:00\",\"dateModified\":\"2022-11-09T16:45:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/building-an-instagram-tips\/\"},\"wordCount\":1445,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/building-an-instagram-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-08.jpg\",\"articleSection\":[\"General Blogging\",\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/building-an-instagram-tips\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/building-an-instagram-tips\/\",\"name\":\"Building an Instagram Account that Your Audience LOVES to Follow - 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