{"id":81204,"date":"2025-07-03T12:01:10","date_gmt":"2025-07-03T17:01:10","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=81204"},"modified":"2025-12-01T11:24:51","modified_gmt":"2025-12-01T17:24:51","slug":"google-recipe-quick-view-pilot-shelved","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/google-recipe-quick-view-pilot-shelved\/","title":{"rendered":"Recipe Quick View Pilot Shelved: A Win for Publishers"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Recipe Quick View Pilot Shelved: A Win for Publishers<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2025-07-03T12:01:10-05:00\">July 3, 2025<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>For the past year, Google has been experimenting with a feature called Recipe Quick View &#8211; a feature allowing users to click an icon inside search results to view an entire recipe without leaving Google Search.<\/p>\n\n\n\n<p>To say this pilot program was controversial among food content creators would be an understatement, and for good reason.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/07\/070325-Mediavine-Blog-Recipe-Quick-View-1-1024x512.png\" alt=\"\" class=\"wp-image-81214\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/07\/070325-Mediavine-Blog-Recipe-Quick-View-1-1024x512.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/07\/070325-Mediavine-Blog-Recipe-Quick-View-1-320x160.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/07\/070325-Mediavine-Blog-Recipe-Quick-View-1-768x384.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/07\/070325-Mediavine-Blog-Recipe-Quick-View-1-1170x585.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/07\/070325-Mediavine-Blog-Recipe-Quick-View-1-800x400.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/07\/070325-Mediavine-Blog-Recipe-Quick-View-1-569x285.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/07\/070325-Mediavine-Blog-Recipe-Quick-View-1-960x480.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/07\/070325-Mediavine-Blog-Recipe-Quick-View-1-1080x540.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/07\/070325-Mediavine-Blog-Recipe-Quick-View-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ultimately, Google decided that this feature could not adequately support creators and has officially ended the pilot, as <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-07-01\/google-ends-recipe-pilot-that-left-creators-fearing-web-traffic-hit\" target=\"_blank\" rel=\"noreferrer noopener\">reported by Bloomberg<\/a> on July 3.<\/p>\n\n\n\n<p>This news is a cause for celebration &#8211; not just for content creators in the food space but for the open web more broadly. Had the program succeeded, there&#8217;s little doubt that this approach would have extended to other niches and categories.&nbsp;<\/p>\n\n\n\n<p>The motivation behind Recipe Quick View was Google&#8217;s belief that it could enhance the user experience for recipes.<\/p>\n\n\n\n<p>Reading between the lines, that meant retaining users within Google Search and preventing them from seeking food content on platforms like TikTok, Instagram or the open Internet in general.<\/p>\n\n\n\n<p>Of course, this raised concerns among the recipe creators who own that content.<\/p>\n\n\n\n<p>If their unique recipes were summarized and presented by Google without compensation, how would their voices be heard? How could they continue to build a following and grow a business based on the content now being effectively kept inside one of big tech&#8217;s walled gardens?<\/p>\n\n\n\n<p>During the Recipe Quick View beta, Mediavine engaged in extensive discussions with Google and raised these issues. While Google continued testing the program, the company was made aware of creators&#8217; questions and concerns and wrestled with them internally.<\/p>\n\n\n\n<p>More importantly, I believe this is a strong signal from Google that creators are central to its decision-making.<\/p>\n\n\n\n<p>The relationship between Google and creators has always been mutually beneficial\u2013creators provide the content that Google Search needs to attract users, and in return, Google provides traffic so that thousands of unique voices (and businesses) flourish.<\/p>\n\n\n\n<p>This relationship has formed the core of Mediavine&#8217;s business for 20 years, both as an independent web publisher ourselves, and more significantly, as a representative of nearly 17,000 creators in the present day.&nbsp;<\/p>\n\n\n\n<p>We will continue to collaborate with Google to make sure that this value exchange continues into the future. In the age of generative AI, where features like AI Mode and AI Overviews threaten this balance and have caused widespread publisher concerns about loss in traffic and attribution, it&#8217;s critically important that we remain vigilant and united in our mission.<\/p>\n\n\n\n<p>Today&#8217;s news is not the end of this fight, but it is a win, and a step in the right direction we need Google to take. So fire up the grill and visit your favorite food blogs today, and tomorrow, and all holiday weekend long, knowing independent creators will be fairly compensated for those 4th of July recipes.&nbsp;<\/p>\n\n\n\n<p>And if you&#8217;re outside the U.S. and not celebrating a holiday, we recommend visiting some quality food sites anyway. Same idea!<\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin 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WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div 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Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What\u2019s new is the speed at which it\u2019s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-publishers-win-in-the-next-era-of-the-internet\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How Publishers Win in the Next Era of the Internet\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Amanda Martin and Butler\/Till&#039;s Scott Ensign on stage at MVCon 2025\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Create Content Advertisers Will Pay More For<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here\u2019s the uncomfortable truth: Advertisers are not paying more for more content; they\u2019re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 For the past year, Google has been experimenting with a feature called Recipe Quick View &#8211; a feature allowing users to click an icon inside search results to view an entire recipe without leaving Google Search. To say this pilot program was controversial among food content creators would be an understatement,&#8230;<\/p>\n","protected":false},"author":5,"featured_media":81210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[10],"tags":[],"audience_post":[134],"class_list":["post-81204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mediavine","audience_post-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Recipe Quick View Pilot Shelved: A Win for Publishers - Mediavine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/google-recipe-quick-view-pilot-shelved\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recipe Quick View Pilot Shelved: A Win for Publishers\" \/>\n<meta property=\"og:description\" content=\"Back to Blog \u2022 For the past year, Google has been experimenting with a feature called Recipe Quick View &#8211; a feature allowing users to click an icon inside search results to view an entire recipe without leaving Google Search. To say this pilot program was controversial among food content creators would be an understatement,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/google-recipe-quick-view-pilot-shelved\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-03T17:01:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-01T17:24:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/07\/070325-Mediavine-Blog-Recipe-Quick-View-Feature-Image-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-recipe-quick-view-pilot-shelved\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-recipe-quick-view-pilot-shelved\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Recipe Quick View Pilot Shelved: A Win for Publishers\",\"datePublished\":\"2025-07-03T17:01:10+00:00\",\"dateModified\":\"2025-12-01T17:24:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-recipe-quick-view-pilot-shelved\/\"},\"wordCount\":518,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-recipe-quick-view-pilot-shelved\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/07\/070325-Mediavine-Blog-Recipe-Quick-View-Feature-Image-1.png\",\"articleSection\":[\"Mediavine\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/google-recipe-quick-view-pilot-shelved\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/google-recipe-quick-view-pilot-shelved\/\",\"name\":\"Recipe Quick View Pilot Shelved: A Win for Publishers - 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