{"id":81537,"date":"2025-09-25T14:22:27","date_gmt":"2025-09-25T19:22:27","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=81537"},"modified":"2025-12-01T10:53:06","modified_gmt":"2025-12-01T16:53:06","slug":"q4-site-tune-up","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/q4-site-tune-up\/","title":{"rendered":"5 Simple Ways to Tune Up Your Site for Q4"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">5 Simple Ways to Tune Up Your Site for Q4<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Emma West<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2025-09-25T14:22:27-05:00\">September 25, 2025<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Ready or not, the end of the year seems to always sneak up on us. Here\u2019s everything you can do right now to optimize your site and make the most of Q4 with its high advertising spend and <a href=\"https:\/\/www.mediavine.com\/best-ecpm-days\/\">eCPM trends<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/09\/tech-tune-up-1024x576.png\" alt=\"\" class=\"wp-image-81538\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/09\/tech-tune-up-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/09\/tech-tune-up-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/09\/tech-tune-up-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/09\/tech-tune-up-1170x658.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/09\/tech-tune-up-800x450.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/09\/tech-tune-up-369x208.png 369w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/09\/tech-tune-up-569x320.png 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/09\/tech-tune-up-960x540.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/09\/tech-tune-up-1080x608.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/09\/tech-tune-up-1200x675.png 1200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/09\/tech-tune-up.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-review-your-hosting-plan\">&#x2705; Review Your Hosting Plan<\/h2>\n\n\n\n<p>You should be on a hosting plan that keeps your site safe and running smoothly, especially during peak holiday traffic times. Our hosting platform partner, BigScoots, pairs cutting-edge hosting and optimized ad performance to unlock opportunities for increased site growth, speed, and revenue potential.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Not only do they operate specifically with independent publishers in mind, BigScoots offers a live customer support team, so you\u2019ll always have the care you need, even in the midst of the holiday shuffle.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bigscoots.com\/accelerate-success-hosting-mediavine-programs\/\">Learn more<\/a> about why Mediavine recommends BigScoots for all hosting needs.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-check-your-site-speed\">&#x2705; Check Your Site Speed<\/h2>\n\n\n\n<p>Getting familiar with your site speed is an important reference point for checking that everything is functioning properly, so your reader experience is the best it can be.&nbsp;<\/p>\n\n\n\n<p>Your overall page load time should be under 2 seconds to keep readers engaged and on a page. You can use a speed test site like <a href=\"https:\/\/pagespeed.web.dev\/?utm_source=psi&amp;utm_medium=redirect\">Google\u2019s PageSpeed Insights search<\/a> to easily view how your site is performing. Just type your site\u2019s URL into the search bar to break down insights on both mobile and desktop reader experience.&nbsp;<\/p>\n\n\n\n<p>Want a tool to help optimize load times? Consider a CDN (content delivery network). A CDN is like having copies of your website stored in servers all over the world. Instead of every visitor loading your site from one location, they get it from the server closest to them, leading to faster load times wherever your readers are located.<\/p>\n\n\n\n<p>Want a more detailed approach to site speed? Hear from the experts! Our industry friends at Cloudflare have a great resource on <a href=\"https:\/\/www.cloudflare.com\/learning\/performance\/why-site-speed-matters\/\">the topic<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-optimize-your-site-with-mediavine-s-speed-and-security-features\">&#x2705; Optimize Your Site with Mediavine\u2019s Speed and Security Features<\/h2>\n\n\n\n<p>In addition to partnering with BigScoots for hosting, check out NerdPress for WordPress site management. Through our partnership, Mediavine publishers get exclusive access to NerdPress\u2019s comprehensive website maintenance and support.&nbsp;<\/p>\n\n\n\n<p>Focus on what you do best: creating amazing content. NerdPress handles all of the technical aspects of your site, from monitoring Core Web Vitals, keeping plug-ins up-to-date, and offering hands-on technical support to keep your site functioning at its best.<\/p>\n\n\n\n<p>Find more information about <a href=\"https:\/\/www.nerdpress.net\/mediavine\/\">our partnership with NerdPress<\/a>.<\/p>\n\n\n\n<p>Don\u2019t forget, when you partner with either BigScoots or NerdPress, you also get access to Cloudflare Enterprise through Mediavine, a bundle of behind-the-scenes tools that make your site faster, safer, and more profitable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-audit-existing-links\">&#x2705; Audit Existing Links<\/h2>\n\n\n\n<p>Nothing turns off a reader more than clicking a broken link. Complete a website audit before the end of the year to ensure your links are still functioning properly.&nbsp;<\/p>\n\n\n\n<p>Simply open your posts in a private browser window and select each link to make sure everything still works. Have hyperlinked images? Best to check those, too, while you\u2019re at it. You can start with your highest-performing posts and work your way down.&nbsp;<\/p>\n\n\n\n<p>Feeling overwhelmed at the number of pages you\u2019ll have to go through? Try setting a goal of auditing a certain number of pages per day so you don\u2019t spend too much time in one sitting. Alternatively, go through your pages on a seasonal basis. Ahead of Q4, review holiday content, while saving other seasonal topics for other times throughout the year.&nbsp;<\/p>\n\n\n\n<p>If you\u2019d like to automate this process, try using <a href=\"https:\/\/search.google.com\/search-console\/welcome\">Google Search Console<\/a>. This software searches your site for broken links and produces a report so you can easily fix them.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#x2705; Inspect Affiliate Links&nbsp;<\/h2>\n\n\n\n<p>In the same vein as auditing your site\u2019s links, ensure all your affiliate links still direct to the right places. Now\u2019s a great time to check on your commissions and evaluate where you can better optimize your earnings before you see additional holiday traffic coming to your site.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ready, Set, Go!&nbsp;<\/h2>\n\n\n\n<p>What are you waiting for? Make the time to optimize your site\u2019s potential. Your readers, and your wallet, will thank you!<\/p>\n\n\n\n<p><em>While this list is designed with holiday traffic in mind, you can utilize it at any point in the year to make necessary updates that serve you and your readers better in the long run, too.<\/em><\/p>\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/da9f6d051e0cc8829e4c56a9734d83b8201e7eedab96e914e291a995080cf941?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/da9f6d051e0cc8829e4c56a9734d83b8201e7eedab96e914e291a995080cf941?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/emma\/\" target=\"_self\">Emma West<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left 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21.978516 21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 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class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Vertical Video Ads Capture New Revenue Streams at Mediavine\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Monetize the Vertical Video Content You Already Have<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 From Social to Site: Mediavine&#8217;s Vertical Video Ads Are Live Publisher-produced video content is where the market is moving, and with this release, the videos you\u2019ve produced for social media can have additional value on your website.&nbsp;&nbsp; While others are still testing the waters, Mediavine already supports&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/monetize-the-vertical-video-content-you-already-have\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Monetize the Vertical Video Content You Already Have\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div 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Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Search is changing. Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What\u2019s new is the speed at which it\u2019s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-publishers-win-in-the-next-era-of-the-internet\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How Publishers Win in the Next Era of the Internet\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Amanda Martin and Butler\/Till&#039;s Scott Ensign on stage at MVCon 2025\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Create Content Advertisers Will Pay More For<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here\u2019s the uncomfortable truth: Advertisers are not paying more for more content; they\u2019re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Ready or not, the end of the year seems to always sneak up on us. Here\u2019s everything you can do right now to optimize your site and make the most of Q4 with its high advertising spend and eCPM trends.&nbsp; &#x2705; Review Your Hosting Plan You should be on a hosting&#8230;<\/p>\n","protected":false},"author":44525,"featured_media":81539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[10],"tags":[],"audience_post":[134],"class_list":["post-81537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mediavine","audience_post-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Simple Ways to Tune Up Your Site for Q4 - Mediavine<\/title>\n<meta name=\"description\" content=\"Follow our quick and easy checklist to get your site running smoothly ahead of peak holiday traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/q4-site-tune-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Simple Ways to Tune Up Your Site for Q4\" \/>\n<meta property=\"og:description\" content=\"Follow our quick and easy checklist to get your site running smoothly ahead of peak holiday traffic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/q4-site-tune-up\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-25T19:22:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-01T16:53:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/09\/computer.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"288\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emma West\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emma West\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/q4-site-tune-up\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/q4-site-tune-up\/\"},\"author\":{\"name\":\"Emma West\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/8c8c39cf24b69d69f44fe8109128834d\"},\"headline\":\"5 Simple Ways to Tune Up Your Site for Q4\",\"datePublished\":\"2025-09-25T19:22:27+00:00\",\"dateModified\":\"2025-12-01T16:53:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/q4-site-tune-up\/\"},\"wordCount\":757,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/q4-site-tune-up\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/09\/computer.png\",\"articleSection\":[\"Mediavine\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/q4-site-tune-up\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/q4-site-tune-up\/\",\"name\":\"5 Simple Ways to Tune Up Your Site for Q4 - 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