{"id":8157,"date":"2018-11-05T14:34:49","date_gmt":"2018-11-05T20:34:49","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=8157"},"modified":"2023-08-31T15:17:24","modified_gmt":"2023-08-31T20:17:24","slug":"optimizing-your-most-valuable-content","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/optimizing-your-most-valuable-content\/","title":{"rendered":"Optimizing Your Most Valuable Content for Better RPM and SEO"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Increasing RPM<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Optimizing Your Most Valuable Content for Better RPM and SEO<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2018-11-05T14:34:49-06:00\">November 5, 2018<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">You may have noticed from our Go for Teal content that formatting your content to better reflect how people consume content online is a recurring theme.\n\nTechniques such as writing <a href=\"https:\/\/www.mediavine.com\/shorter-sentences-and-paragraphs-for-larger-rpms\/\">shorter sentences and paragraphs<\/a>, using <a href=\"https:\/\/www.mediavine.com\/improve-rpm-and-seo-with-headings\/\">headings<\/a>, formatting posts like an outline, and <a href=\"https:\/\/www.mediavine.com\/how-many-images-should-you-use-in-a-post\/\">adding more images<\/a> all help keep users engaged.\n\nToday, we&#8217;re focused on how you can specifically take advantage of your Most Valuable Content (MVC) to maximize earnings, along with &#8211; you guessed it &#8211; SEO and user experience.\n<div><\/div>\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/4CMJ9BmTDLI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div><\/div>\n<h2>What MVC is, and Where to Place it<\/h2>\nIf readers visit your site looking for a specific piece of content, be it a recipe, a sewing pattern, a travel packing list or whatever your area of expertise may be, that&#8217;s what they&#8217;re after.\n\nFor example, if you use a recipe card as a food blogger, for How to Guides for your DIY or Craft blog, <strong>that is going to be your MVC<\/strong>.\n\nSounds obvious, right? Yes and no. The key is not revealing this MVC early in your post, or even in the middle, as a majority of visitors will consume that MVC and then bounce.\n\nYou&#8217;ll greatly enhance your <a href=\"https:\/\/www.mediavine.com\/mediavine-rpm-challenge\/\">RPM<\/a> and the SEO value of your MVC by placing it at the bottom of your articles, and we&#8217;ll explain not only why but how.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-36673 aligncenter\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Bidshield-to-the-rescue-computer-image-320x193.jpg\" alt=\"\" width=\"738\" height=\"445\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Bidshield-to-the-rescue-computer-image-320x193.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Bidshield-to-the-rescue-computer-image-1024x619.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Bidshield-to-the-rescue-computer-image-768x464.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Bidshield-to-the-rescue-computer-image-1170x707.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Bidshield-to-the-rescue-computer-image-375x227.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Bidshield-to-the-rescue-computer-image-800x483.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Bidshield-to-the-rescue-computer-image-569x344.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Bidshield-to-the-rescue-computer-image-353x213.jpg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Bidshield-to-the-rescue-computer-image-288x174.jpg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Bidshield-to-the-rescue-computer-image-335x202.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Bidshield-to-the-rescue-computer-image-347x210.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Bidshield-to-the-rescue-computer-image-520x314.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Bidshield-to-the-rescue-computer-image-640x387.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Bidshield-to-the-rescue-computer-image-960x580.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Bidshield-to-the-rescue-computer-image-1080x653.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2023\/01\/Bidshield-to-the-rescue-computer-image.jpg 1200w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/>\n<h2>Why the Placement of MVC is Crucial<\/h2>\nAs we&#8217;ve probably said more times than we can count, ad viewability and user engagement are both essential to your website&#8217;s long term performance.\n\nIf users are quickly scrolling, or worse, using a jump-to-recipe style button, then they&#8217;re skipping over most or all of your ads. Showing an ad that is not seen by the reader may not seem like a big deal, but over time, a decrease in ad performance will limit your earning potential.\n\nPlacing MVC at the bottom of your posts will ensure that users engage with it and maintain optimal ad viewability, but the rest of your content still plays a vital role as well.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7846\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/blogger-filming-a-video.jpg\" alt=\"A woman vlogging.\" width=\"600\" height=\"401\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/blogger-filming-a-video.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/blogger-filming-a-video-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/blogger-filming-a-video-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/blogger-filming-a-video-689x460.jpg 689w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/blogger-filming-a-video-735x491.jpg 735w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<h2>Content Above the MVC Still Matters For UX, SEO<\/h2>\nWhile MVC is, by definition, your most valuable content, you can&#8217;t just copy and paste it at the bottom and call it a day. If the content leading up to it isn&#8217;t serving a purpose, then readers certainly won&#8217;t be engaged with the material and may bounce even sooner.\n\nMVC doesn&#8217;t mean <em>only<\/em> valuable content.\n\nFrom the onset, use headlines and short, impactful paragraphs to make skimming readers consume content that supports your MVC along the way. Use unique images and visuals, not just the same pictures repeating from different angles.\n\nMaking sure that any material leading up to your MVC is engaging, relevant and supportive of it isn&#8217;t just good for user experience. This practice also offers significant SEO upside in terms of long-tail keyword juice and the improved rankings that follow.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7301\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/rawpixel-752512-unsplash.jpg\" alt=\"A woman using a laptop computer on her lap.\" width=\"600\" height=\"424\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/rawpixel-752512-unsplash.jpg 4000w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/rawpixel-752512-unsplash-735x519.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/rawpixel-752512-unsplash-425x300.jpg 425w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/rawpixel-752512-unsplash-768x543.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/rawpixel-752512-unsplash-651x460.jpg 651w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<h2>Formatting Content After Your Post<\/h2>\nAs for items publishers often run <em>after<\/em>\u00a0their MVC (calls to action, recommended content, etc.), these are great as long as you properly structure the article so that said items are <em>outside of the CONTENT AREA<\/em> of the post.\n\nWhat do we mean by that?\n\nWhen you mark up your HTML, or the underlying code underneath the post, you tend to designate\u00a0<em>main content area<\/em> of your site in your template or theme.\n\nIn WordPress, the most popular CMS, this is defined as a <em>div<\/em> with the class name <em>content-entry<\/em> or <em>post<\/em>, etc. You can mark it up in other ways in Schema.org as well, but the important thing is that spiders, like search engines and Mediavine&#8217;s own in-content ad logic, learn where your content is.\n\nIf calls to action or &#8220;related content&#8221; items are included inside your post, then you&#8217;re calling that your actual content as well. We highly encourage using plugins that properly place these outside the main content area so that search engines know to index it.\n\nAs far as our <a href=\"https:\/\/www.mediavine.com\/in-content-ads-why-mediavine-focuses-on-them\/\">in-content ad logic<\/a> is concerned, you can always email us if you can&#8217;t fix this. We&#8217;ll update our code on the back end to identify your MVC, and just stop inserting ads after that.\n\nThe end goal of all of this is to make sure you&#8217;re not running ads where no one sees them, boosting ad engagement, viewability and long-term income.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only 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style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 You may have noticed from our Go for Teal content that formatting your content to better reflect how people consume content online is a recurring theme. Techniques such as writing shorter sentences and paragraphs, using headings, formatting posts like an outline, and adding more images all help keep users engaged. Today,&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,50,75,17],"tags":[],"audience_post":[],"class_list":["post-8157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-go-for-teal","category-increasing-rpm","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Optimizing Your Most Valuable Content for Better RPM and SEO - Mediavine<\/title>\n<meta name=\"description\" content=\"You&#039;ll enhance your RPM and the SEO value of your MVC by placing it at the bottom of your articles, and we&#039;ll explain not only why but how.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/optimizing-your-most-valuable-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimizing Your Most Valuable Content for Better RPM and SEO\" \/>\n<meta property=\"og:description\" content=\"You&#039;ll enhance your RPM and the SEO value of your MVC by placing it at the bottom of your articles, and we&#039;ll explain not only why but how.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/optimizing-your-most-valuable-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-05T20:34:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-31T20:17:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/Mediavine-Blog-Graphics-7-64.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/optimizing-your-most-valuable-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/optimizing-your-most-valuable-content\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Optimizing Your Most Valuable Content for Better RPM and SEO\",\"datePublished\":\"2018-11-05T20:34:49+00:00\",\"dateModified\":\"2023-08-31T20:17:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/optimizing-your-most-valuable-content\/\"},\"wordCount\":753,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/optimizing-your-most-valuable-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-20.jpg\",\"articleSection\":[\"Advertising\",\"Go for Teal\",\"Increasing RPM\",\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/optimizing-your-most-valuable-content\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/optimizing-your-most-valuable-content\/\",\"name\":\"Optimizing Your Most Valuable Content for Better RPM and SEO - 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