{"id":8228,"date":"2018-11-08T13:33:02","date_gmt":"2018-11-08T19:33:02","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=8228"},"modified":"2020-09-04T15:28:58","modified_gmt":"2020-09-04T20:28:58","slug":"do-i-choose-the-ads-on-my-site","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/do-i-choose-the-ads-on-my-site\/","title":{"rendered":"Do I Choose The Ads On My Site?"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Do I Choose The Ads On My Site?<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Brad Hagmann<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2018-11-08T13:33:02-06:00\">November 8, 2018<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">One of the many perks of my job at Mediavine is traveling around the country to speak with publishers in the worlds of travel, finance, DIY, food and many others.\n\nPerhaps the most common question I hear from prospective publishers at conferences and events is if publishers get to choose the ads that appear on their sites.\n\n<!--more-->\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8250\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-reading-mobile.jpg\" alt=\"A woman uses a mobile phone.\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-reading-mobile.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-reading-mobile-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-reading-mobile-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-reading-mobile-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-reading-mobile-735x490.jpg 735w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n\nThis is certainly a valid question, and one without a short answer. You can\u2019t hand-pick all ads, but you can take steps to ensure the highest quality and performance.\n\nSure, earning money from ads to support the content you create is a good thing. No one disputes that, especially your ad management provider.\n\nOn the flip side, however, no one likes the idea of creating beautiful content only to have low-quality, irrelevant ads appear next to it.\n\nHow do you balance the need to monetize content with the importance of maintaining a website\u2019s aesthetic appeal, its integrity and its audience?\n\nMediavine understands this predicament and built its programmatic ad strategy to provide a quality, safe and personalized experience tailored to each user.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8249\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/typing.jpg\" alt=\"A woman's hands typing on a wireless keyboard.\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/typing.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/typing-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/typing-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/typing-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/typing-735x490.jpg 735w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n\nAs you\u2019ve heard us talk about many times before, <a href=\"https:\/\/www.mediavine.com\/mediavine-ad-quality-matters\/\" target=\"_blank\" rel=\"noopener noreferrer\">ad quality<\/a> is paramount at Mediavine. Each publisher can personalize their user&#8217;s ad experience by opting out of certain categories of ads that the publisher feels does not fit their content.\n\nSince these filters are not perfect, we further cement our dedication to ad quality with <a href=\"https:\/\/www.mediavine.com\/mediavine-ad-reporter\/\">Mediavine Ad Reporter<\/a>, a tool that allows any user to report a bad ad, giving the Mediavine team instant feedback about the bad ad, with all the details needed to block it.\n\nThat\u2019s just for ads you don\u2019t see. Below, we\u2019ll break down some of the technology we have in place that controls and influences the types of ads you will see.\n\nThere are billions of people online at any given time in this world. Programmatic technology allows advertising to reach as few or as many of them as they want, and without having to choose specific placement decisions on a site or group of sites.\n\nTechnology allows advertisers to reach millions of targeted individuals using demographics, geography, interests, behaviors, and devices, with truly unique ad experiences based on the person sitting in front of the computer, phone, or tablet.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8247 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/digital-fingerprint-ads.jpg\" alt=\"Digital fingerprint infographic. A teal fingerprint with several labels pointing to various locations: Country, household income, city, interests, age, marital status, gender and education.\" width=\"600\" height=\"900\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/digital-fingerprint-ads.jpg 600w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/digital-fingerprint-ads-200x300.jpg 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/digital-fingerprint-ads-307x460.jpg 307w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n\nAnytime people surf the Internet, various websites are dropping bits of data onto their devices called \u201c<a href=\"https:\/\/www.mediavine.com\/what-are-cookies-and-why-do-they-matter-for-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\">cookies<\/a>,\u201d resulting in a digital fingerprint that allows advertisers to reach consumers in micro-targeting, 1-to-1 fashion, increasing their return on investment.\n\nLet\u2019s look at a very specific scenario from an advertiser\u2019s perspective:\n\nLet\u2019s say you own a company that sells scuba equipment online, and are looking to advertise to the consumers most likely to purchase this specialized gear.\n\nYour target presumably lives near an ocean, has a higher than average household income, is well educated, and (ideally) has shown interest in scuba diving.\n\nBy combining users\u2019 online browsing habits with their geolocation, an advertiser can pinpoint a user many times more likely to purchase their products.\n\nHad they merely taken a site-specific strategy or one based solely on geolocation, they would be far less effective. Merging the two components is the key.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7613\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/man-blogging.png\" alt=\"A man using a laptop computer.\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/man-blogging.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/man-blogging-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/man-blogging-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/man-blogging-690x460.png 690w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n\nUtilizing our relationships with all the major <a href=\"https:\/\/www.mediavine.com\/what-is-an-ssp\/\" target=\"_blank\" rel=\"noopener noreferrer\">SSPs<\/a> in the digital advertising space, we use Real Time Bidding (RTB) to ensure that for each individual user on your site, and every ad unit on every pageview, advertisers are competing in a real-time auction.\n\nFor the Mediavine publisher, this means advertisers are reaching your users in a way that print, radio, and TV strategies cannot. It\u2019s no shock that digital advertising spending is far outpacing print, radio and TV, a trend that should only continue going forward.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8248\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/do-i-choose-my-ads-graph.png\" alt=\"U.S. Total Ad Media Share, by Media (2016-2021) infographic.\" width=\"600\" height=\"284\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/do-i-choose-my-ads-graph.png 864w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/do-i-choose-my-ads-graph-441x209.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/do-i-choose-my-ads-graph-768x364.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/do-i-choose-my-ads-graph-735x348.png 735w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n\nProgrammatic advertising, particularly when optimized for quality control, is the definition of a win-win situation for the advertiser and Mediavine publisher.\n\nEach user is getting a family friendly, one-of-a-kind advertising experience tailored to their interests and location, and at top dollar to the publisher.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/brad\/\" target=\"_self\">Brad Hagmann<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only 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z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  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t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 One of the many perks of my job at Mediavine is traveling around the country to speak with publishers in the worlds of travel, finance, DIY, food and many others. Perhaps the most common question I hear from prospective publishers at conferences and events is if publishers get to choose the&#8230;<\/p>\n","protected":false},"author":44454,"featured_media":21685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14],"tags":[],"audience_post":[],"class_list":["post-8228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Do I Choose The Ads On My Site? - Mediavine<\/title>\n<meta name=\"description\" content=\"How do you balance the need to monetize content with the importance of maintaining a website\u2019s aesthetic appeal, integrity and audience?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/do-i-choose-the-ads-on-my-site\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do I Choose The Ads On My Site?\" \/>\n<meta property=\"og:description\" content=\"How do you balance the need to monetize content with the importance of maintaining a website\u2019s aesthetic appeal, integrity and audience?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/do-i-choose-the-ads-on-my-site\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-08T19:33:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-04T20:28:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/Mediavine-Blog-Graphics-7-70.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brad Hagmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brad Hagmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/do-i-choose-the-ads-on-my-site\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/do-i-choose-the-ads-on-my-site\/\"},\"author\":{\"name\":\"Brad Hagmann\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/e2f424fb3745b5aeec4851a43ad99807\"},\"headline\":\"Do I Choose The Ads On My Site?\",\"datePublished\":\"2018-11-08T19:33:02+00:00\",\"dateModified\":\"2020-09-04T20:28:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/do-i-choose-the-ads-on-my-site\/\"},\"wordCount\":682,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/do-i-choose-the-ads-on-my-site\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-17.jpg\",\"articleSection\":[\"Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/do-i-choose-the-ads-on-my-site\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/do-i-choose-the-ads-on-my-site\/\",\"name\":\"Do I Choose The Ads On My Site? 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