{"id":8264,"date":"2018-11-12T15:52:41","date_gmt":"2018-11-12T21:52:41","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=8264"},"modified":"2020-11-19T14:30:33","modified_gmt":"2020-11-19T20:30:33","slug":"rethinking-the-sidebar-less-is-more-for-rpm-ux-alike","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/","title":{"rendered":"Rethinking the Sidebar: Less is More For RPM &#038; UX Alike"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Rethinking the Sidebar: Less is More For RPM &#038; UX Alike<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2018-11-12T15:52:41-06:00\">November 12, 2018<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">The sidebar is always one of the most obsessed-over components of web publishing, but as with everything else in the blogging world, times are changing.\n\nTen years ago, the original iPhone had just been released. In 2018, desktop traffic is hard to come by. Upwards of 80% of your readers likely do so on mobile devices.\n\nIn this mobile-first world, it&#8217;s time to <strong>rethink the sidebar<\/strong> once and for all.\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/KI7qFmKfFpw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\nMediavine has been at war with the sidebar for years. When we entered the ad management space in 2014, most sidebars were millions of widgets long and loaded with ads.\n\nWe get it. Publishers and ad management companies alike were obsessed with desktop. More screen equals more ads, and websites would just keep adding widgets in a bid to balance the length of the sidebar with the length of their content.\n\nHowever, it&#8217;s time to reassess the situation by asking yourself what your users actually need out of the sidebar in 2018, and how you can cut it down to size.\n\nIt&#8217;s a win-win exercise. As you might have guessed based on my recent posts, shortening your sidebar will improve your RPM and user experience alike.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8301\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-blogging.jpg\" alt=\"A woman using a laptop computer while sitting on a love seat.\" width=\"600\" height=\"413\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-blogging.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-blogging-436x300.jpg 436w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-blogging-768x528.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-blogging-669x460.jpg 669w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-blogging-735x505.jpg 735w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<h2>Shorter Sidebar = Higher RPM<\/h2>\nAt Mediavine, we run just two sidebar ads: one at the top and the other at the bottom. The bottom sidebar ad, known as the Sidebar BTF (below the fold) or the Sticky Sidebar ad, is one of the best performing ads of all the units\/placements we serve.\n\nWhy? It&#8217;s all in the name.\n\nThe sticky sidebar ad sticks with readers as they scroll, often leading to the highest viewability scores and most engagement of any Mediavine ad. Over the long run, the most viewable ad units with the best engagement become a publisher&#8217;s best earners.\n\nSee where this is going yet?\n\nIf you shorten your sidebar, the scrolling user will reach the sticky sidebar ad more quickly, and the faster they get there, the more time the sticky sidebar ad has to be viewed.\n\nEven better from a monetization standpoint is the fact that the sticky sidebar ad refreshes, meaning more ad impressions and revenue the longer it appears on the user&#8217;s screen.\n\nGreater impressions and revenue from your top performing display ad is a huge deal; this is actually what the Mediavine Dashboard <a href=\"https:\/\/www.mediavine.com\/mediavine-dashboard-health-check-updates-go-for-teal\/\">sidebar health check<\/a> is measuring.\n\nDid the sticky sidebar ad stay on screen long enough to refresh once (Green) or twice (Teal)? A few seconds can make all the difference, and a shorter sidebar delivers just that.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7848\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/hands-computer.jpg\" alt=\"Hands typing on a laptop computer.\" width=\"600\" height=\"399\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/hands-computer.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/hands-computer-441x293.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/hands-computer-768x511.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/hands-computer-692x460.jpg 692w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/hands-computer-735x489.jpg 735w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<h2>User Experience and Shorter Sidebars<\/h2>\nThe correlation between your downsized sidebar and improved ad performance may be more obvious than its impact on user experience, but the latter can&#8217;t be overlooked.\n\nWhat&#8217;s interesting is that while many publishers add widget after widget to their sidebar, few stop to analyze their audience&#8217;s interaction with these widgets.\n\nAdding more and more widgets might seem like you&#8217;re giving readers a bunch of cool features, but in reality, you&#8217;re likely distracting them from what they came for.\n\nYou can use a <a href=\"https:\/\/www.mediavine.com\/using-heat-maps\/\">heat map tool<\/a> to help you see how readers are actually using your website, and decide what to cut.\n\nBy honing in on exactly what most readers are looking for \u2014 your awesome content \u2014 and showing only that, you&#8217;ll see more engagement with the users who are actually using your sidebar, and additional benefits from those who aren&#8217;t. Namely:\n\nWe live for page speed at Mediavine, and sidebar widgets can be killers.\n\nImage-heavy widgets, or widgets that call external services to display top Pins, Instagram photos, etc., can cause serious delays in page load, with little to no user interaction to show for it.\n\nThe long and short of it: Running a widget for the sake of running a widget isn&#8217;t helping you or your audience. It&#8217;s harming page load, user experience and ad performance.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7613\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/man-blogging.png\" alt=\"A man using a laptop computer in a cafe.\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/man-blogging.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/man-blogging-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/man-blogging-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/man-blogging-690x460.png 690w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<h2>The Long and Short of it<\/h2>\nSo how short should you make your sidebar?&nbsp;To make a long story (and sidebar) short, less is more.\n\nAn About Us widget, search box, and\/or a Popular Post widget may be all you need. Our top-performing sites typically run just one sidebar widget.\n\nWith two sidebar ads, including one that sticks, we promise that&#8217;s more than enough. Users&#8217; attention should be drawn to your content, not your sidebar.\n\nAlong those same lines, if you want to give your audience a call to action, do it where the majority of readers are most engaged &#8211; in your content.\n\nThat&#8217;s really where you should be targeting them to subscribe to your newsletter, follow your social media accounts, buy your products, and so forth.\n\nCutting out what you don&#8217;t need and focusing on prioritizing content better positions you for the long game, boosting user experience, page speed and ad revenue alike.\n<h2>Optimizing Ads for Desktop Pagespeed<\/h2>\nMuch like the Optimize Ads for Mobile Pagespeed setting, our new&nbsp;<a href=\"https:\/\/www.mediavine.com\/optimize-ads-for-desktop-pagespeed\/\">Optimize Ads for Desktop Pagespeed setting<\/a> feature prioritizes page speed by taking ads out of the first screenview. This can include the&nbsp;above-the-fold (ATF) sidebar unit, along with the leaderboard unit. Removing these can lead to larger declines in revenue than the mobile option, so use caution when activating this feature.\n\nIf you are still looking to further improve desktop site speed with this feature, we recommend adjusting your first sidebar widget so that your Sidebar ATF ad is actually below the fold on your site.\n\nTo do this, you would want to place a sidebar widget (or two short widgets) at the top of the sidebar that will effectively push the first ad &#8220;below the fold&#8221; and out of the first screenview. Please remember that if you make changes to your sidebar you will need to reach out to publishers@mediavine.com to have your ads retargeted.\n<h3>Pin this post!<\/h3>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8304\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/Mediavine-Pins-with-Photos-1.png\" alt=\"Rethinking the Sidebar: Less is More For RPM &amp; UX Alike | Mediavine\" width=\"600\" height=\"900\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/Mediavine-Pins-with-Photos-1.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/Mediavine-Pins-with-Photos-1-200x300.png 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/Mediavine-Pins-with-Photos-1-307x460.png 307w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Frethinking-the-sidebar-less-is-more-for-rpm-ux-alike%2F&#038;title=Rethinking%20the%20Sidebar%3A%20Less%20is%20More%20For%20RPM%20%26%23038%3B%20UX%20Alike\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-x has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Frethinking-the-sidebar-less-is-more-for-rpm-ux-alike%2F&#038;text=Rethinking%20the%20Sidebar%3A%20Less%20is%20More%20For%20RPM%20%26%23038%3B%20UX%20Alike\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Frethinking-the-sidebar-less-is-more-for-rpm-ux-alike%2F&#038;title=Rethinking%20the%20Sidebar%3A%20Less%20is%20More%20For%20RPM%20%26%23038%3B%20UX%20Alike\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Facebook\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-telegram has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/telegram.me\/share\/url?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Frethinking-the-sidebar-less-is-more-for-rpm-ux-alike%2F&#038;text=Rethinking%20the%20Sidebar%3A%20Less%20is%20More%20For%20RPM%20%26%23038%3B%20UX%20Alike\" aria-label=\"Share on Telegram\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 128 128\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M28.97 63.324c18.657-8.128 31.098-13.487 37.323-16.076 17.774-7.393 21.467-8.677 23.874-8.72.53-.009 1.713.122 2.48.745.648.525.826 1.235.911 1.733.085.498.191 1.633.107 2.52-.963 10.12-5.13 34.677-7.25 46.012-.898 4.796-2.664 6.404-4.375 6.561-3.716.342-6.538-2.456-10.138-4.815-5.633-3.693-8.815-5.991-14.283-9.594-6.319-4.164-2.222-6.453 1.379-10.193.942-.98 17.318-15.874 17.634-17.225.04-.169.077-.799-.297-1.131-.375-.333-.927-.22-1.325-.129-.565.128-9.564 6.076-26.996 17.843-2.554 1.754-4.868 2.609-6.94 2.564-2.286-.05-6.681-1.292-9.95-2.354-4.007-1.303-7.193-1.992-6.915-4.205.144-1.152 1.731-2.33 4.761-3.536Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Telegram\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-whatsapp has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/api.whatsapp.com\/send?text=Rethinking%20the%20Sidebar%3A%20Less%20is%20More%20For%20RPM%20%26%23038%3B%20UX%20Alike%20&mdash;%20https%3A%2F%2Fwww.mediavine.com%2Fblog%2Frethinking-the-sidebar-less-is-more-for-rpm-ux-alike%2F\" aria-label=\"Share on WhatsApp\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M 12.011719 2 C 6.5057187 2 2.0234844 6.478375 2.0214844 11.984375 C 2.0204844 13.744375 2.4814687 15.462563 3.3554688 16.976562 L 2 22 L 7.2324219 20.763672 C 8.6914219 21.559672 10.333859 21.977516 12.005859 21.978516 L 12.009766 21.978516 C 17.514766 21.978516 21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 The sidebar is always one of the most obsessed-over components of web publishing, but as with everything else in the blogging world, times are changing. Ten years ago, the original iPhone had just been released. In 2018, desktop traffic is hard to come by. Upwards of 80% of your readers likely&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,60,50,75],"tags":[],"audience_post":[],"class_list":["post-8264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-general-blogging","category-go-for-teal","category-increasing-rpm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rethinking the Sidebar: Less is More For RPM &amp; UX Alike - Mediavine<\/title>\n<meta name=\"description\" content=\"It&#039;s time to reassess the situation by asking what your users actually need out of the sidebar in 2018, and how you can cut it down to size.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rethinking the Sidebar: Less is More For RPM &amp; UX Alike\" \/>\n<meta property=\"og:description\" content=\"It&#039;s time to reassess the situation by asking what your users actually need out of the sidebar in 2018, and how you can cut it down to size.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-12T21:52:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-19T20:30:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-15.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1168\" \/>\n\t<meta property=\"og:image:height\" content=\"779\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Rethinking the Sidebar: Less is More For RPM &#038; UX Alike\",\"datePublished\":\"2018-11-12T21:52:41+00:00\",\"dateModified\":\"2020-11-19T20:30:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/\"},\"wordCount\":1005,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-15.jpg\",\"articleSection\":[\"Advertising\",\"General Blogging\",\"Go for Teal\",\"Increasing RPM\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/\",\"name\":\"Rethinking the Sidebar: Less is More For RPM & UX Alike - Mediavine\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-15.jpg\",\"datePublished\":\"2018-11-12T21:52:41+00:00\",\"dateModified\":\"2020-11-19T20:30:33+00:00\",\"description\":\"It's time to reassess the situation by asking what your users actually need out of the sidebar in 2018, and how you can cut it down to size.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/#primaryimage\",\"url\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-15.jpg\",\"contentUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-15.jpg\",\"width\":1168,\"height\":779,\"caption\":\"young woman wearing a green cardigan working on a desktop computer in a home office\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediavine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rethinking the Sidebar: Less is More For RPM &#038; UX Alike\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediavine.com\/#website\",\"url\":\"https:\/\/www.mediavine.com\/\",\"name\":\"Mediavine\",\"description\":\"Full Service Ad Management\",\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediavine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mediavine.com\/#organization\",\"name\":\"Mediavine\",\"url\":\"https:\/\/www.mediavine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg\",\"contentUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg\",\"width\":696,\"height\":696,\"caption\":\"Mediavine\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\",\"https:\/\/x.com\/mediavine\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\",\"name\":\"Eric Hochberger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&d=blank&r=g\",\"caption\":\"Eric Hochberger\"},\"url\":\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Rethinking the Sidebar: Less is More For RPM & UX Alike - Mediavine","description":"It's time to reassess the situation by asking what your users actually need out of the sidebar in 2018, and how you can cut it down to size.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/","og_locale":"en_US","og_type":"article","og_title":"Rethinking the Sidebar: Less is More For RPM & UX Alike","og_description":"It's time to reassess the situation by asking what your users actually need out of the sidebar in 2018, and how you can cut it down to size.","og_url":"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/","og_site_name":"Mediavine","article_publisher":"https:\/\/www.facebook.com\/mediavinepublishernetwork\/","article_published_time":"2018-11-12T21:52:41+00:00","article_modified_time":"2020-11-19T20:30:33+00:00","og_image":[{"width":1168,"height":779,"url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-15.jpg","type":"image\/jpeg"}],"author":"Eric Hochberger","twitter_card":"summary_large_image","twitter_creator":"@mediavine","twitter_site":"@mediavine","twitter_misc":{"Written by":"Eric Hochberger","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/#article","isPartOf":{"@id":"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/"},"author":{"name":"Eric Hochberger","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb"},"headline":"Rethinking the Sidebar: Less is More For RPM &#038; UX Alike","datePublished":"2018-11-12T21:52:41+00:00","dateModified":"2020-11-19T20:30:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/"},"wordCount":1005,"publisher":{"@id":"https:\/\/www.mediavine.com\/#organization"},"image":{"@id":"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-15.jpg","articleSection":["Advertising","General Blogging","Go for Teal","Increasing RPM"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/","url":"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/","name":"Rethinking the Sidebar: Less is More For RPM & UX Alike - Mediavine","isPartOf":{"@id":"https:\/\/www.mediavine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/#primaryimage"},"image":{"@id":"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-15.jpg","datePublished":"2018-11-12T21:52:41+00:00","dateModified":"2020-11-19T20:30:33+00:00","description":"It's time to reassess the situation by asking what your users actually need out of the sidebar in 2018, and how you can cut it down to size.","breadcrumb":{"@id":"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/#primaryimage","url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-15.jpg","contentUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-15.jpg","width":1168,"height":779,"caption":"young woman wearing a green cardigan working on a desktop computer in a home office"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediavine.com\/blog\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediavine.com\/"},{"@type":"ListItem","position":2,"name":"Rethinking the Sidebar: Less is More For RPM &#038; UX Alike"}]},{"@type":"WebSite","@id":"https:\/\/www.mediavine.com\/#website","url":"https:\/\/www.mediavine.com\/","name":"Mediavine","description":"Full Service Ad Management","publisher":{"@id":"https:\/\/www.mediavine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediavine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mediavine.com\/#organization","name":"Mediavine","url":"https:\/\/www.mediavine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg","contentUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg","width":696,"height":696,"caption":"Mediavine"},"image":{"@id":"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediavinepublishernetwork\/","https:\/\/x.com\/mediavine"]},{"@type":"Person","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb","name":"Eric Hochberger","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&d=blank&r=g","caption":"Eric Hochberger"},"url":"https:\/\/www.mediavine.com\/blog\/author\/eric\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/8264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/comments?post=8264"}],"version-history":[{"count":17,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/8264\/revisions"}],"predecessor-version":[{"id":25682,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/8264\/revisions\/25682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/media\/21698"}],"wp:attachment":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/media?parent=8264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/categories?post=8264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/tags?post=8264"},{"taxonomy":"audience_post","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/audience_post?post=8264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}