{"id":8345,"date":"2018-11-16T12:24:32","date_gmt":"2018-11-16T18:24:32","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=8345"},"modified":"2022-06-13T14:13:12","modified_gmt":"2022-06-13T19:13:12","slug":"using-heat-maps","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/using-heat-maps\/","title":{"rendered":"Heat Maps: Why We Love &#8216;Em and How We Use &#8216;Em"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">General Blogging<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Heat Maps: Why We Love &#8216;Em and How We Use &#8216;Em<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Heather Tullos<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2018-11-16T12:24:32-06:00\">November 16, 2018<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">We talk a lot about ways to optimize your content for both earnings and user experience here at Mediavine. Whether it\u2019s <a href=\"https:\/\/www.mediavine.com\/increase-font-size-and-increase-seo-rpm-along-with-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">increasing your font size<\/a> and <a href=\"https:\/\/www.mediavine.com\/increase-your-line-height-and-improve-rpm-and-readability\/\" target=\"_blank\" rel=\"noopener noreferrer\">line height<\/a>, or <a href=\"https:\/\/www.mediavine.com\/rethinking-the-sidebar-less-is-more-for-rpm-ux-alike\/\" target=\"_blank\" rel=\"noopener noreferrer\">decreasing the length of your sidebar<\/a>, we have all sorts of little tips and tricks that not only enhance the time a reader spends with your content, but have the added benefit of making you more money.\n\n<!--more-->\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4868\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/02\/analytics.png\" alt=\"A man using a tablet, displaying multiple graphs and charts.\" width=\"600\" height=\"421\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/02\/analytics.png 1400w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/02\/analytics-428x300.png 428w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/02\/analytics-768x539.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/02\/analytics-656x460.png 656w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n\nWith the help of a full service ad manager, knowing exactly where ads will earn well and perform the best is pretty simple. We\u2019ve already done all of the testing and research for you.\n\nMaking decisions about the other elements on your site, though? Sometimes it\u2019s just not that simple.\n\nMost of the time our decisions as the creators of content and masters of our own domains are a little bit arbitrary. We know how <em>WE<\/em> use our sites, but it can be tricky to know just exactly how our readers use the content we put so much time into creating. Being able to use actual data to help understand reader behavior and how to make my site more useful overall is why I love heat maps.\n\n<figure id=\"attachment_8350\" aria-describedby=\"caption-attachment-8350\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8350\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/heatmap-2754534-click-desktop-1-709x460.png\" alt=\"HotJar heatmap\" width=\"600\" height=\"389\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/heatmap-2754534-click-desktop-1-709x460.png 709w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/heatmap-2754534-click-desktop-1-441x286.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/heatmap-2754534-click-desktop-1-768x498.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/heatmap-2754534-click-desktop-1-735x477.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/heatmap-2754534-click-desktop-1.png 1279w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-8350\" class=\"wp-caption-text\">Heat map on the Mediavine website<\/figcaption><\/figure>\n<h3>What is a Heat Map?<\/h3>\n\u201cWebsite and product heatmaps visualize the most popular (hot) and unpopular (cold) elements of your site\u2019s webpage content using colors on a scale from red to blue. By aggregating user behavior, heatmaps facilitate data analysis\u2014combining quantitative and qualitative data\u2014and give a snapshot understanding of how your target audience interacts with an individual website or product page\u2014what they click on, scroll through, or ignore\u2014which helps you identify trends and optimize your product and site to increase user engagement and sales.\u201d \u2014 <a href=\"https:\/\/www.hotjar.com\/heatmaps\/\" target=\"_blank\" rel=\"noopener noreferrer\">Heat Maps FAQ<\/a> from Hotjar.\n\nYou can use heat maps in all sorts of ways, but no matter the detail you are trying to analyze, heat maps will give you a real world visual representation of where readers are spending time and what they are clicking on while they are engaging with your site.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7743\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/women-computer.jpg\" alt=\"Two women blogging together.\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/women-computer.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/women-computer-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/women-computer-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/women-computer-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/women-computer-735x490.jpg 735w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<h3>How Heat Maps Can Help You Optimize<\/h3>\nI\u2019ll start with my favorite example: The Email Subscription Form.\n\nEmail lists are unfailingly valuable, and we are all trying to capture those readers that might have just popped in for a quick visit, and turn them into long-term subscribers. Smart placement with email subscription forms is crucial for conversions.\n\nFor as long as I can remember, I had an email subscription box in my sidebar. It seemed like a logical place to stick that, and every blog I have ever read has an email sign up in the sidebar so I figured \u00af\\_(\u30c4)_\/\u00af.\n\nSeems like a good idea.\n\nI also embedded my email form into the bottom of each blog post for my mobile readers. \u201cCover all the bases!\u201d That was my thinking.\n\nThen I decided to do a site speed audit, and in the report I got back my email opt-in was slowing things WAYYYYYY down on every page of my site because it was running not once, but twice.\n\nSo I had a dilemma. WHICH ONE DO I DELETE!?!!?\n\nI installed a heat map to find the answer. <a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hot Jar<\/a> is my personal preference because it\u2019s free up to a certain number of page views and I really like the reporting. It\u2019s easy to understand. But there are tons of options out there to choose from.\n\n<figure id=\"attachment_8351\" aria-describedby=\"caption-attachment-8351\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8351\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/heatmaps-hotjar-696x460.jpg\" alt=\"HotJar heatmap\" width=\"600\" height=\"396\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/heatmaps-hotjar-696x460.jpg 696w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/heatmaps-hotjar-441x291.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/heatmaps-hotjar-768x507.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/heatmaps-hotjar-735x485.jpg 735w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-8351\" class=\"wp-caption-text\">HotJar heat map<\/figcaption><\/figure>\n<h3>What I Learned<\/h3>\nI set up a basic free heat map measuring just 1,000 visits to one of my most popular posts, and what I learned was that NO ONE WAS EVER CLICKING ON MY SIDEBAR EMAIL OPT-IN.\n\nI ran another 1,000 to test on another popular post, and then another.\n\nAnd still, no one was ever, <em><strong>ever<\/strong><\/em> using that email subscription form.\n\nI removed my email subscription opt-in from my sidebar and my adoption rate hasn\u2019t fluctuated at all. Using a heat map on my site really helped me to understand that making that decision wasn\u2019t detrimental to the growth of my email list. Instead I learned how my readers are ACTUALLY using my website!\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8352\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-tablet-689x460.png\" alt=\"A woman using a tablet in a cafe.\" width=\"601\" height=\"401\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-tablet-689x460.png 689w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-tablet-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-tablet-768x513.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-tablet-735x491.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-tablet.png 800w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/>\n<h3>How You Can Use Heat Maps to Optimize<\/h3>\nAre you trying to figure out which of your carefully curated widgets to remove from your sidebar? Use a heat map. Do you want to know which links your readers click on? Heat map. Are those in-post Amazon links working for you? Heat map. Do people know you have content past your giant email opt-in? You know the answer! HEAT MAP.\n\nThere are many ways you can tweak and tailor and make your site more user friendly, and heat maps are so helpful in providing data and getting you pointed in the right direction.\n\n<strong>Pin this post!<\/strong>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8356\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/Mediavine-Pins-with-Photos-2.png\" alt=\"How You Can Use Heat Maps to Optimize Your Website | Mediavine\" width=\"600\" height=\"900\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/Mediavine-Pins-with-Photos-2.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/Mediavine-Pins-with-Photos-2-200x300.png 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/Mediavine-Pins-with-Photos-2-307x460.png 307w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/93555fcf23e5c18461c091ebdc76615a5fdf001119201ebe33c52d25da390be6?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/93555fcf23e5c18461c091ebdc76615a5fdf001119201ebe33c52d25da390be6?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/heather\/\" target=\"_self\">Heather Tullos<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a 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class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" 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We&#8217;ve all seen the headlines questioning the future of organic search, the impact on creators&#8217; livelihoods and content ownership, the challenge of&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/5-ways-chatgpt-increase-productivity\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about 5 Ways Bloggers Can Use ChatGPT to Increase Productivity\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 We talk a lot about ways to optimize your content for both earnings and user experience here at Mediavine. Whether it\u2019s increasing your font size and line height, or decreasing the length of your sidebar, we have all sorts of little tips and tricks that not only enhance the time a&#8230;<\/p>\n","protected":false},"author":44447,"featured_media":21697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[60],"tags":[],"audience_post":[],"class_list":["post-8345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-blogging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Heat Maps: Why We Love &#039;Em and How We Use &#039;Em - Mediavine<\/title>\n<meta name=\"description\" content=\"\u201cA heat map is a visual representation of the most popular (hot) and unpopular (cold) elements of a website page.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/using-heat-maps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heat Maps: Why We Love &#039;Em and How We Use &#039;Em\" \/>\n<meta property=\"og:description\" content=\"\u201cA heat map is a visual representation of the most popular (hot) and unpopular (cold) elements of a website page.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/using-heat-maps\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-16T18:24:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-13T19:13:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-11.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1168\" \/>\n\t<meta property=\"og:image:height\" content=\"779\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Heather Tullos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heather Tullos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/using-heat-maps\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/using-heat-maps\/\"},\"author\":{\"name\":\"Heather Tullos\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/3aa8ab656b56bd511115f253299b17e3\"},\"headline\":\"Heat Maps: Why We Love &#8216;Em and How We Use &#8216;Em\",\"datePublished\":\"2018-11-16T18:24:32+00:00\",\"dateModified\":\"2022-06-13T19:13:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/using-heat-maps\/\"},\"wordCount\":833,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/using-heat-maps\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-11.jpg\",\"articleSection\":[\"General Blogging\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/using-heat-maps\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/using-heat-maps\/\",\"name\":\"Heat Maps: Why We Love 'Em and How We Use 'Em - 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