{"id":83642,"date":"2025-12-08T10:52:04","date_gmt":"2025-12-08T16:52:04","guid":{"rendered":"https:\/\/prod.mediavine.com\/?post_type=case_study&p=83642"},"modified":"2025-12-08T10:52:49","modified_gmt":"2025-12-08T16:52:49","slug":"sharing-secrets-from-the-kitchen-whisperer","status":"publish","type":"case_study","link":"https:\/\/www.mediavine.com\/case-study\/sharing-secrets-from-the-kitchen-whisperer\/","title":{"rendered":"Sharing Secrets from The Kitchen Whisperer"},"content":{"rendered":"\n
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Back to Case Studies<\/a><\/p>\n<\/header>\n\n\n\n

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The Kitchen Whisperer<\/h2>\n\n\n

Sharing Secrets from The Kitchen Whisperer<\/h1><\/div>\n\n\n\n
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15%<\/h2>\n\n\n\n

Increase in revenue<\/p>\n<\/div>\n\n\n\n

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12.5%<\/h2>\n\n\n\n

Decrease in in-content ad impressions<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n

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Introducing Lori Monte, founder of The Kitchen Whisperer<\/a>\u2013 where Lori brings you into the family through each and every post on her site. Readers can find recipes ranging from her father\u2019s Pittsburgh-style chicken to \u201cNonna Approved\u201d Italian Wedding Soup<\/a>, all tasting like she\u2019s spilled decades-old family secrets, intending to welcome you to take a seat at her family\u2019s table.\u00a0<\/p>\n\n\n\n

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And with over 35 years of culinary experience, Lori brings a unique perspective to her site. Combining her extensive knowledge of cooking and baking family recipes, Lori also has an engineering background and brings an engineer\u2019s precision to her recipes. Readers can rest assured that there won\u2019t be any flaws in ratios, flavorings, or instructions\u2013 each dish is personally tested 5-10 times to ensure it\u2019s up to standard, ready for any home cook.\u00a0<\/p>\n\n\n\n

While she does keep some recipes locked down\u2013 meant only for blood relatives- when it comes to her site, she makes reader experience a priority. She wants anyone visiting her site to feel at home, welcomed to linger like you would if you were visiting in person. With that in mind, Lori is conscious of ad monetization and how ads may impact a reader\u2019s time on her site\u2013 a balancing act of compensation for all the work that goes into the Kitchen Whisperer, and ensuring that readers aren\u2019t overwhelmed with ads. <\/p>\n\n\n\n

Although most readers of The Kitchen Whisperer understand the importance of ad monetization, Lori has faced a few complaints from readers navigating through ads while following recipes. In order to make every reader feel at home, Lori jumped at the opportunity to try Mediavine\u2019s Optimized Ad Experience, to improve not only reader experience, but her earnings\u2013 all without increasing ad density. <\/p>\n\n\n\n

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The Secret Sauce<\/h2>\n\n\n\n

After opting into Mediavine\u2019s Optimized Ad Experience, Lori is seeing great results \u2013 higher revenue for The Kitchen Whisperer while serving fewer ads \u2013 a winning combination for both Lori and her readers. After just a few weeks, Lori has seen a nearly 15% increase in overall revenue since activating Mediavine\u2019s Optimized Ad Experience. And for her readers, there\u2019s a 12.5% decrease in in-content ad impressions. Talk about a perfected recipe! <\/p>\n\n\n\n

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I\u2019m seeing higher revenue and have happier readers. The positive increase in revenue is definitely something I needed. More money and happier readers are what it\u2019s all about. Knowing that this one little change made a world of difference to my TKW Family and them being happier on my site, is everything!<\/em>
<\/p>\n <\/em>– Lori Monte, The Kitchen Whisperer<\/a> <\/cite><\/blockquote>\n\n\n\n

While we can\u2019t reveal all of Lori\u2019s family recipes, it\u2019s no secret that Mediavine\u2019s Optimized Ad Experience has been successful for The Kitchen Whisperer. Don\u2019t let the taste of sweet success pass you by\u2013 try Mediavine\u2019s Optimized Ad Experience<\/a> for yourself today!<\/p>\n<\/section>\n\n\n\n

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