{"id":83731,"date":"2025-12-12T12:39:36","date_gmt":"2025-12-12T18:39:36","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=83731"},"modified":"2025-12-12T13:25:08","modified_gmt":"2025-12-12T19:25:08","slug":"future-of-digital-advertising","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/","title":{"rendered":"The Future of Digital Advertising: Fewer Ads. Bigger Returns"},"content":{"rendered":"\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\n\n\n\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\n<\/header>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\n<\/header>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"wp-block-post-title\">The Future of Digital Advertising: Fewer Ads. Bigger Returns<\/h1>\n\n\n<div class=\"wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-5e32c2ce wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\">\n<p class=\"is-style-default\"><strong>4 min read<\/strong><\/p>\n\n\n\n<p>\u2022<\/p>\n\n\n<div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2025-12-12T12:39:36-06:00\">December 12, 2025<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-full is-style-rounded is-style-rounded--3\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03.png\" alt=\"\" class=\"wp-image-83737\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03-768x512.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>For years, digital advertising has been defined by one thing: more. More placements. More impressions. More clutter. But as advertisers and brands know all too well, <em>more<\/em> doesn\u2019t always mean better results.<\/p>\n\n\n\n<p>The industry is shifting toward smarter allocation, cleaner supply, and better outcomes. And Mediavine\u2019s proprietary solution, <strong>Optimized Ad Experience,<\/strong> is leading the way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-shift-from-quantity-to-quality\">The Shift from Quantity to Quality<\/h3>\n\n\n\n<p>Advertisers have long asked for it. Publishers have long needed it. Audiences have long deserved it. With the Optimized Ad Experience, we\u2019ve reimagined digital advertising to prove that fewer in-content ads can actually drive more meaningful impact.<\/p>\n\n\n\n<p>By strategically reducing low-value placements across desktop and mobile, we\u2019re reducing clutter and speeding up page loads. The result? A cleaner, more enjoyable experience for audiences \u2014 and higher-impact inventory for advertisers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-04.png\" alt=\"\" class=\"wp-image-83740\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-04.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-04-320x213.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-04-768x512.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading\">Why It Works<\/h3>\n\n\n\n<p><strong>High-Performing, Premium Supply<\/strong><\/p>\n\n\n\n<p>OAE inventory consistently outperforms standard supply across viewability, engagement, and attention. Higher bid density and stronger yield result in better campaign outcomes.<\/p>\n\n\n\n<p><strong>Stronger Market Differentiation<\/strong><\/p>\n\n\n\n<p>Cleaner ad experiences lead to higher-quality signals, more accurate attribution, and improved conversion effectiveness, which are the things that actually move the needle for advertisers.<\/p>\n\n\n\n<p><strong>More Efficient Marketplaces<\/strong><\/p>\n\n\n\n<p>Reducing low-value impressions sharpens competition, strengthens CPMs, and enhances overall auction performance.<\/p>\n\n\n\n<p><strong>Brand-Safe and Trusted<\/strong><\/p>\n\n\n\n<p>Every OAE impression comes from verified, brand-safe environments<strong>.<\/strong> Advertisers can invest confidently knowing they\u2019re reaching premium audiences through transparent, high-quality inventory.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Proof is in the Performance<\/h3>\n\n\n\n<p>The outcome is undeniable for advertisers: cleaner experiences, stronger campaign performance, and lasting brand impact.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>+13.9% average lift in site viewability<\/strong> <em>(Mediavine internal data)<\/em><\/li>\n\n\n\n<li><strong>+25.7% DSP-measured attribution lift<\/strong> vs. non-OAE Mediavine sites <em>(Jounce, 90-day conversion data)<\/em><\/li>\n\n\n\n<li><strong>Bellwether Inventory Classification:<\/strong> OAE-enabled Mediavine sites rank in Jounce\u2019s <em>top-performing tier<\/em> for Ad Load, Traffic Stability, and Conversion Effectiveness.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.earth.com\">Earth.com<\/a> and <a href=\"https:\/\/sweetandsavorymeals.com\/\">Sweet and Savory Meals<\/a> decreased in-content ads by nearly 26% and saw site-wide viewability increase roughly 9% and 4%, respectively.<\/p>\n\n\n\n<p>\u201cThe day after I enabled [Optimized Ad Experience], \u2026 viewability was up 7% \u2026 and readers were seeing 20% fewer in-content ads.\u201d<\/p>\n\n\n\n<p><em>\u2014 Julia Jordan, <a href=\"https:\/\/juliassimplysouthern.com\">juliassimplysouthern.com<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Publisher Impact = Better Supply Performance<\/h3>\n\n\n\n<p>Publishers using OAE report higher engagement, longer sessions, and improved viewability. That better user experience translates directly to more engaged audiences \u2014 and more powerful results for advertisers.<\/p>\n\n\n\n<p>\u201cI\u2019m seeing higher revenue and happier readers. More money and better experiences \u2014 it\u2019s a win-win.\u201d<\/p>\n\n\n\n<p>\u2014 <em>Lori Monte, <a href=\"https:\/\/www.thekitchenwhisperer.net\/\">The Kitchen Whisperer<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Bottom Line<\/h3>\n\n\n\n<p>The Optimized Ad Experience proves what advertisers have long believed. Few ads can deliver bigger returns. It\u2019s a win for publishers, a win for advertisers, and a win for audiences.&nbsp;<\/p>\n\n\n\n<p>Partner with Mediavine to deliver high-quality inventory, better performance, and happier advertisers.&nbsp;<\/p>\n\n\n\n<p>Ready to see what Mediavine\u2019s Optimized Ad Experience can do for your campaigns? <a href=\"mailto:sales@mediavine.com\">Let\u2019s talk!<\/a><\/p>\n\n\n\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\n<p class=\"is-style-small is-style-small--4\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<p class=\"is-style-small is-style-small--5\">Share this page<\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Ffuture-of-digital-advertising%2F&#038;title=The%20Future%20of%20Digital%20Advertising%3A%20Fewer%20Ads.%20Bigger%20Returns\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-x has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Ffuture-of-digital-advertising%2F&#038;text=The%20Future%20of%20Digital%20Advertising%3A%20Fewer%20Ads.%20Bigger%20Returns\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Ffuture-of-digital-advertising%2F&#038;title=The%20Future%20of%20Digital%20Advertising%3A%20Fewer%20Ads.%20Bigger%20Returns\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Facebook\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-telegram has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/telegram.me\/share\/url?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Ffuture-of-digital-advertising%2F&#038;text=The%20Future%20of%20Digital%20Advertising%3A%20Fewer%20Ads.%20Bigger%20Returns\" aria-label=\"Share on Telegram\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 128 128\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M28.97 63.324c18.657-8.128 31.098-13.487 37.323-16.076 17.774-7.393 21.467-8.677 23.874-8.72.53-.009 1.713.122 2.48.745.648.525.826 1.235.911 1.733.085.498.191 1.633.107 2.52-.963 10.12-5.13 34.677-7.25 46.012-.898 4.796-2.664 6.404-4.375 6.561-3.716.342-6.538-2.456-10.138-4.815-5.633-3.693-8.815-5.991-14.283-9.594-6.319-4.164-2.222-6.453 1.379-10.193.942-.98 17.318-15.874 17.634-17.225.04-.169.077-.799-.297-1.131-.375-.333-.927-.22-1.325-.129-.565.128-9.564 6.076-26.996 17.843-2.554 1.754-4.868 2.609-6.94 2.564-2.286-.05-6.681-1.292-9.95-2.354-4.007-1.303-7.193-1.992-6.915-4.205.144-1.152 1.731-2.33 4.761-3.536Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Telegram\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-whatsapp has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/api.whatsapp.com\/send?text=The%20Future%20of%20Digital%20Advertising%3A%20Fewer%20Ads.%20Bigger%20Returns%20&mdash;%20https%3A%2F%2Fwww.mediavine.com%2Fblog%2Ffuture-of-digital-advertising%2F\" aria-label=\"Share on WhatsApp\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M 12.011719 2 C 6.5057187 2 2.0234844 6.478375 2.0214844 11.984375 C 2.0204844 13.744375 2.4814687 15.462563 3.3554688 16.976562 L 2 22 L 7.2324219 20.763672 C 8.6914219 21.559672 10.333859 21.977516 12.005859 21.978516 L 12.009766 21.978516 C 17.514766 21.978516 21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<\/article>\n\n\n\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\n<h2 class=\"wp-block-heading is-style-small is-style-small--6\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\n\n\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Vertical Video Ads Capture New Revenue Streams at Mediavine\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Monetize the Vertical Video Content You Already Have<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 From Social to Site: Mediavine&#8217;s Vertical Video Ads Are Live Publisher-produced video content is where the market is moving, and with this release, the videos you\u2019ve produced for social media can have additional value on your website.&nbsp;&nbsp; While others are still testing the waters, Mediavine already supports&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/monetize-the-vertical-video-content-you-already-have\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Monetize the Vertical Video Content You Already Have\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Eric Hochberger and Amanda Martin on stage at MVCon 2025.\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-future-of-publishing-graphics-01.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How Publishers Win in the Next Era of the Internet<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Search is changing. Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What\u2019s new is the speed at which it\u2019s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-publishers-win-in-the-next-era-of-the-internet\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How Publishers Win in the Next Era of the Internet\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Amanda Martin and Butler\/Till&#039;s Scott Ensign on stage at MVCon 2025\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Create Content Advertisers Will Pay More For<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here\u2019s the uncomfortable truth: Advertisers are not paying more for more content; they\u2019re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:-25px;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-28e4126d wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:0;padding-top:240px;padding-right:var(--wp--preset--spacing--10);padding-bottom:0px;padding-left:var(--wp--preset--spacing--10)\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-black has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-black--19\" style=\"margin-top:0;margin-bottom:0px\">\n<div class=\"wp-block-group aligngrid is-style-blue has-rounded-corners  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow is-style-blue--20\" style=\"margin-top:-240px;margin-bottom:64px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\n<div class=\"wp-block-cover is-light alignwide has-base-white-color has-text-color has-link-color wp-elements-3d4ec529a1de54db18edd457cc8dce25\" style=\"margin-top:0;margin-bottom:0px;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50)\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-81917 size-large\" alt=\"\" src=\"https:\/\/dev.mediavine.com\/wp-content\/uploads\/2025\/10\/scribble-bg-cta.svg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-17bce4a4 wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center alignwide has-balanced-text is-style-x-large is-style-x-large--21\" id=\"h-h2-heading-lorem-ipsum\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--20);padding-top:0;padding-bottom:0\">The Mediavine Difference<\/h2>\n\n\n\n<p class=\"has-text-align-center is-style-default has-balanced-text\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30);padding-top:0;padding-bottom:0\">You build content that defines industries. We build the monetization that powers it.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a02c128c wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/www.mediavine.com\/apply\/\">Apply Now<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-secondary is-style-ghost is-style-ghost--22\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mediavine.com\/contact\/\">Contact Us<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog 4 min read \u2022 \u2022 For years, digital advertising has been defined by one thing: more. More placements. More impressions. More clutter. But as advertisers and brands know all too well, more doesn\u2019t always mean better results. The industry is shifting toward smarter allocation, cleaner supply, and better outcomes. And Mediavine\u2019s proprietary&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":83737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[112,10],"tags":[],"audience_post":[136,134],"class_list":["post-83731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-settings","category-mediavine","audience_post-advertisers","audience_post-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Future of Digital Advertising: Fewer Ads. Bigger Returns - Mediavine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of Digital Advertising: Fewer Ads. Bigger Returns\" \/>\n<meta property=\"og:description\" content=\"Back to Blog 4 min read \u2022 \u2022 For years, digital advertising has been defined by one thing: more. More placements. More impressions. More clutter. But as advertisers and brands know all too well, more doesn\u2019t always mean better results. The industry is shifting toward smarter allocation, cleaner supply, and better outcomes. And Mediavine\u2019s proprietary...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-12T18:39:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T19:25:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The Mediavine Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Mediavine Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/\"},\"author\":{\"name\":\"The Mediavine Team\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\"},\"headline\":\"The Future of Digital Advertising: Fewer Ads. Bigger Returns\",\"datePublished\":\"2025-12-12T18:39:36+00:00\",\"dateModified\":\"2025-12-12T19:25:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/\"},\"wordCount\":492,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03.png\",\"articleSection\":[\"Ad Settings\",\"Mediavine\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/\",\"name\":\"The Future of Digital Advertising: Fewer Ads. Bigger Returns - Mediavine\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03.png\",\"datePublished\":\"2025-12-12T18:39:36+00:00\",\"dateModified\":\"2025-12-12T19:25:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/#primaryimage\",\"url\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03.png\",\"contentUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03.png\",\"width\":800,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediavine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Future of Digital Advertising: Fewer Ads. Bigger Returns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediavine.com\/#website\",\"url\":\"https:\/\/www.mediavine.com\/\",\"name\":\"Mediavine\",\"description\":\"Full Service Ad Management\",\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediavine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mediavine.com\/#organization\",\"name\":\"Mediavine\",\"url\":\"https:\/\/www.mediavine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg\",\"contentUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg\",\"width\":696,\"height\":696,\"caption\":\"Mediavine\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\",\"https:\/\/x.com\/mediavine\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\",\"name\":\"The Mediavine Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&d=blank&r=g\",\"caption\":\"The Mediavine Team\"},\"sameAs\":[\"https:\/\/www.mediavine.com\/\"],\"url\":\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Future of Digital Advertising: Fewer Ads. Bigger Returns - Mediavine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/","og_locale":"en_US","og_type":"article","og_title":"The Future of Digital Advertising: Fewer Ads. Bigger Returns","og_description":"Back to Blog 4 min read \u2022 \u2022 For years, digital advertising has been defined by one thing: more. More placements. More impressions. More clutter. But as advertisers and brands know all too well, more doesn\u2019t always mean better results. The industry is shifting toward smarter allocation, cleaner supply, and better outcomes. And Mediavine\u2019s proprietary...","og_url":"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/","og_site_name":"Mediavine","article_publisher":"https:\/\/www.facebook.com\/mediavinepublishernetwork\/","article_published_time":"2025-12-12T18:39:36+00:00","article_modified_time":"2025-12-12T19:25:08+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03.png","type":"image\/png"}],"author":"The Mediavine Team","twitter_card":"summary_large_image","twitter_creator":"@mediavine","twitter_site":"@mediavine","twitter_misc":{"Written by":"The Mediavine Team","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/#article","isPartOf":{"@id":"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/"},"author":{"name":"The Mediavine Team","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf"},"headline":"The Future of Digital Advertising: Fewer Ads. Bigger Returns","datePublished":"2025-12-12T18:39:36+00:00","dateModified":"2025-12-12T19:25:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/"},"wordCount":492,"publisher":{"@id":"https:\/\/www.mediavine.com\/#organization"},"image":{"@id":"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03.png","articleSection":["Ad Settings","Mediavine"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/","url":"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/","name":"The Future of Digital Advertising: Fewer Ads. Bigger Returns - Mediavine","isPartOf":{"@id":"https:\/\/www.mediavine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/#primaryimage"},"image":{"@id":"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03.png","datePublished":"2025-12-12T18:39:36+00:00","dateModified":"2025-12-12T19:25:08+00:00","breadcrumb":{"@id":"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/#primaryimage","url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03.png","contentUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/12\/mediavine-optimized-ad-experience-blog-post-graphics-03.png","width":800,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediavine.com\/blog\/future-of-digital-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediavine.com\/"},{"@type":"ListItem","position":2,"name":"The Future of Digital Advertising: Fewer Ads. Bigger Returns"}]},{"@type":"WebSite","@id":"https:\/\/www.mediavine.com\/#website","url":"https:\/\/www.mediavine.com\/","name":"Mediavine","description":"Full Service Ad Management","publisher":{"@id":"https:\/\/www.mediavine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediavine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mediavine.com\/#organization","name":"Mediavine","url":"https:\/\/www.mediavine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg","contentUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg","width":696,"height":696,"caption":"Mediavine"},"image":{"@id":"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediavinepublishernetwork\/","https:\/\/x.com\/mediavine"]},{"@type":"Person","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf","name":"The Mediavine Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&d=blank&r=g","caption":"The Mediavine Team"},"sameAs":["https:\/\/www.mediavine.com\/"],"url":"https:\/\/www.mediavine.com\/blog\/author\/guest\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/83731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/users\/44459"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/comments?post=83731"}],"version-history":[{"count":4,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/83731\/revisions"}],"predecessor-version":[{"id":83741,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/83731\/revisions\/83741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/media\/83737"}],"wp:attachment":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/media?parent=83731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/categories?post=83731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/tags?post=83731"},{"taxonomy":"audience_post","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/audience_post?post=83731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}