{"id":83963,"date":"2026-01-16T12:30:00","date_gmt":"2026-01-16T18:30:00","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=83963"},"modified":"2026-01-29T10:43:47","modified_gmt":"2026-01-29T16:43:47","slug":"what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/","title":{"rendered":"What to Expect From eCPMs in Q1 (And How to Plan for It)"},"content":{"rendered":"\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\n\n\n\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\n<\/header>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\n<\/header>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"wp-block-post-title\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h1>\n\n\n<div class=\"wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-5e32c2ce wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\">\n<p class=\"is-style-default\"><strong>4 min read<\/strong><\/p>\n\n\n\n<p>\u2022<\/p>\n\n\n<div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Brad Hagmann<\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2026-01-16T12:30:00-06:00\">January 16, 2026<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-full alignnone is-style-rounded is-style-rounded--3\"><img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" alt=\"\" class=\"wp-image-83984\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. <em>Is something wrong? Did I miss something? Should I be worried?<\/em><\/p>\n\n\n\n<p>Short answer: probably not. Q1 behaves the way it does for reasons that have very little to do with your content \u2014 and a lot to do with how advertising budgets reset at the start of the year.<\/p>\n\n\n\n<p>Let\u2019s walk through what\u2019s actually happening in Q1, why it\u2019s different from Q4, and how publishers can plan around it instead of stressing through it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Mediavine-Blog-eCPMs-Q1-January-Image-1.png\" alt=\"Woman and man talking while doing business; &quot;at the start of the year, advertisers hit the reset button&quot; quote on the image\" class=\"wp-image-83968\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Mediavine-Blog-eCPMs-Q1-January-Image-1.png 1200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Mediavine-Blog-eCPMs-Q1-January-Image-1-320x160.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Mediavine-Blog-eCPMs-Q1-January-Image-1-1024x512.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Mediavine-Blog-eCPMs-Q1-January-Image-1-768x384.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-q1-is-typically-softer-for-ecpms\"><strong>Why Q1 Is Typically Softer for eCPMs<\/strong><\/h2>\n\n\n\n<p>At the start of the year, advertisers hit the reset button. Budgets are refreshed, strategies recalibrated, and spending becomes more cautious as brands assess their performance from the previous year and decide where to allocate their dollars next. That usually means fewer advertisers competing aggressively for inventory in January and early February.<\/p>\n\n\n\n<p>Less competition = lower average eCPMs.<\/p>\n\n\n\n<p>This isn\u2019t a reflection of content quality or site performance. It\u2019s a normal outcome of how annual advertising budgets work.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Lower eCPMs in Q1 don\u2019t mean demand disappears. It means advertisers are easing back into the market after budgets reset.<\/p><cite>Brad Hagmann<\/cite><\/blockquote><\/figure>\n<\/section>\n<\/article>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-q1-timeline\"><strong>The Q1 Timeline<\/strong><\/h2>\n\n\n\n<p>While no two years are identical, Q1 tends to follow a familiar rhythm:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>January:<\/strong> Often the softest period of the quarter as budgets reset and campaigns ramp slowly<\/li>\n\n\n\n<li><strong>February:<\/strong> Gradual improvement as advertisers re-enter the market and test new strategies<\/li>\n\n\n\n<li><strong>March:<\/strong> Momentum builds as the quarter progresses, and spend becomes more intentional<\/li>\n<\/ul>\n\n\n\n<p>By the end of March, many advertisers are no longer easing in; they\u2019re executing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2546\" height=\"2560\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/ecpm-calendar-2026-infographic-color-Q1-1-1-scaled.png\" alt=\"\" class=\"wp-image-83993\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/ecpm-calendar-2026-infographic-color-Q1-1-1-scaled.png 2546w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/ecpm-calendar-2026-infographic-color-Q1-1-1-318x320.png 318w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/ecpm-calendar-2026-infographic-color-Q1-1-1-1019x1024.png 1019w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/ecpm-calendar-2026-infographic-color-Q1-1-1-100x100.png 100w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/ecpm-calendar-2026-infographic-color-Q1-1-1-768x772.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/ecpm-calendar-2026-infographic-color-Q1-1-1-1528x1536.png 1528w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/ecpm-calendar-2026-infographic-color-Q1-1-1-2037x2048.png 2037w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/ecpm-calendar-2026-infographic-color-Q1-1-1-150x150.png 150w\" sizes=\"auto, (max-width: 2546px) 100vw, 2546px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-not-all-verticals-experience-q1-the-same-way\"><strong>Not All Verticals Experience Q1 the Same Way<\/strong><\/h2>\n\n\n\n<p>One important thing to remember: seasonality is not universal. While Q1 is softer overall, some verticals perform well \u2014 or even peak \u2014 early in the year. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Health and fitness often see strong demand tied to New Year resolutions<\/li>\n\n\n\n<li>Education and self-improvement can benefit from goal-setting behavior<\/li>\n\n\n\n<li>Retail, on the other hand, usually feels the post-holiday pullback more acutely<\/li>\n<\/ul>\n\n\n\n<p>Context matters. Comparing your site to a broad average without accounting for your niche can be misleading.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-economic-conditions-can-influence-the-floor-not-the-pattern\"><strong>Economic Conditions Can Influence the Floor \u2014 Not the Pattern<\/strong><\/h2>\n\n\n\n<p>The broader economy can absolutely influence how strong or weak Q1 feels. When advertisers are cautious, budgets tighten, and eCPM recovery may be slower. When confidence is higher, demand can rebound more quickly. What changes is the <em>intensity<\/em>, not the structure.<\/p>\n\n\n\n<p>The exact numbers vary. The seasonal pattern doesn\u2019t.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Mediavine-Blog-eCPMs-Q1-January-Image-2-1.png\" alt=\"Woman typing on keyboard\" class=\"wp-image-83971\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Mediavine-Blog-eCPMs-Q1-January-Image-2-1.png 1200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Mediavine-Blog-eCPMs-Q1-January-Image-2-1-320x160.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Mediavine-Blog-eCPMs-Q1-January-Image-2-1-1024x512.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Mediavine-Blog-eCPMs-Q1-January-Image-2-1-768x384.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-publishers-can-work-with-q1-instead-of-fighting-it\"><strong>How Publishers Can Work With Q1 Instead of Fighting It<\/strong><\/h2>\n\n\n\n<p>Q1 isn\u2019t the quarter to chase perfection. It <em>is<\/em> a quarter to plan smart.<\/p>\n\n\n\n<p>Here\u2019s how to approach it strategically:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus on foundational content. This is a good time to publish evergreen content that compounds over time, rather than relying on short-term revenue spikes.<\/li>\n\n\n\n<li>Use Q1 to test and optimize. With slightly less competitive pressure, Q1 can be an ideal time to experiment with content formats, refresh older posts, or fine-tune monetization setups.<\/li>\n\n\n\n<li>Set expectations appropriately. Lower eCPMs in Q1 are normal. Knowing that upfront helps prevent unnecessary changes driven by short-term performance anxiety.<\/li>\n\n\n\n<li>Look ahead to stronger demand periods. Planning now for Q2 and Q4 allows you to take full advantage when advertiser competition ramps back up.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-q1-in-context\"><strong>Q1 in Context<\/strong><\/h2>\n\n\n\n<p>Q1 is part of a larger annual cycle; not a verdict on your site\u2019s health. Advertising demand fluctuates throughout the year. Understanding those patterns makes it easier to ride the slower periods calmly and capitalize on the stronger ones confidently.<\/p>\n\n\n\n<p>If you want a deeper breakdown of why these seasonal shifts happen year after year, start with our guide to <a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>why eCPMs rise and fall throughout the year<\/strong><\/a><strong>. <\/strong>And if you\u2019re looking for a practical way to visualize how those patterns often play out, our annual <a href=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/2026ecpm-predictions.png\" target=\"_blank\" rel=\"noreferrer noopener\">Best eCPM Days calendar<\/a> applies those trends to a specific year.<\/p>\n\n\n\n<p>Because while Q1 may be quieter\u2026<\/p>\n\n\n\n<p>It\u2019s also where smart planning starts paying off.<\/p>\n\n\n\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\n<p class=\"is-style-small is-style-small--4\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&#038;d=blank&#038;r=g' 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style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\n<h2 class=\"wp-block-heading is-style-small is-style-small--6\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\n\n\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"670\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1-1024x670.png\" class=\"attachment-large size-large\" alt=\"Person using a laptop to access &quot;Opt-Out Settings&quot; with options and more displayed on the screen.\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1-1024x670.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1-320x209.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1-768x503.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1-1170x766.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1-800x524.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1-565x370.png 565w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1-960x628.png 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1-1080x707.png 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1-1200x785.png 1200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2024\/06\/person-looking-at-opt-out-on-mediavine-dashboard-1.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Behind the Numbers With Brad: Political Advertising in 2024<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 17, 2024<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 \u201cLet\u2019s talk about politics.\u201d&nbsp; We know. This is a phrase absolutely no one wants to hear uttered around the dinner table or backyard barbecue these days. But hear us out. As the 2024 election creeps closer, it feels like you can&#8217;t escape it. Social media, billboards, bumper stickers, TV \u2014 and&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/behind-the-numbers-with-brad-political-advertising-2024\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Behind the Numbers With Brad: Political Advertising in 2024\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:-25px;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-28e4126d wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:0;padding-top:240px;padding-right:var(--wp--preset--spacing--10);padding-bottom:0px;padding-left:var(--wp--preset--spacing--10)\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-black has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-black--19\" style=\"margin-top:0;margin-bottom:0px\">\n<div class=\"wp-block-group aligngrid is-style-blue has-rounded-corners  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow is-style-blue--20\" style=\"margin-top:-240px;margin-bottom:64px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\n<div class=\"wp-block-cover is-light alignwide has-base-white-color has-text-color has-link-color wp-elements-44c440bbe0a25fb9ec0f6e1ce7e1a917\" style=\"margin-top:0;margin-bottom:0px;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50)\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-81917 size-large\" alt=\"\" src=\"https:\/\/dev.mediavine.com\/wp-content\/uploads\/2025\/10\/scribble-bg-cta.svg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-17bce4a4 wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center alignwide has-balanced-text is-style-x-large is-style-x-large--21\" id=\"h-the-mediavine-difference\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--20);padding-top:0;padding-bottom:0\">The Mediavine Difference<\/h2>\n\n\n\n<p class=\"has-text-align-center is-style-default\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30);padding-top:0;padding-bottom:0\">You build content that defines industries.<br>We build the monetization that powers it.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a02c128c wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/www.mediavine.com\/apply\/\">Apply Now<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-secondary is-style-ghost is-style-ghost--22\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mediavine.com\/contact\/\">Contact Us<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n","protected":false},"author":44454,"featured_media":83984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14],"tags":[],"audience_post":[135,134],"class_list":["post-83963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","audience_post-enterprise","audience_post-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Q1 eCPM Publisher Trends Explained<\/title>\n<meta name=\"description\" content=\"Q1 eCPMs are typically lower due to seasonal ad demand shifts. 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