{"id":84209,"date":"2026-01-29T15:38:54","date_gmt":"2026-01-29T21:38:54","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=84209"},"modified":"2026-01-30T16:39:17","modified_gmt":"2026-01-30T22:39:17","slug":"how-publishers-can-pivot-and-adapt-without-waiting-for-a-crisis","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/how-publishers-can-pivot-and-adapt-without-waiting-for-a-crisis\/","title":{"rendered":"How Publishers Can Pivot and Adapt Without Waiting for a Crisis"},"content":{"rendered":"\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\n\n\n\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\n<\/header>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\n<\/header>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"wp-block-post-title\">How Publishers Can Pivot and Adapt Without Waiting for a Crisis<\/h1>\n\n\n<div class=\"wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-5e32c2ce wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\">\n<p class=\"is-style-default\"><strong>4 min read<\/strong><\/p>\n\n\n\n<p>\u2022<\/p>\n\n\n<div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2026-01-29T15:38:54-06:00\">January 29, 2026<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-full is-style-rounded is-style-rounded--3\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog1-2.png\" alt=\"MVCon Publisher Panel on Pivoting With Intention\" class=\"wp-image-84210\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog1-2.png 1440w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog1-2-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog1-2-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog1-2-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog1-2-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog1-2-1280x720.png 1280w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<p>The publishing industry did not gradually change. It recalibrated fast.<\/p>\n\n\n\n<p>Search is more volatile. Platforms shift priorities without warning. AI has made content saturation a new hard reality. And the strategies that drove yesterday\u2019s growth are no longer guaranteed to protect tomorrow\u2019s revenue.<\/p>\n\n\n\n<p>But the publishers who are winning right now didn\u2019t panic. They pivoted early and with intention.<\/p>\n\n\n\n<p>At MVCon, Tanya Harris, Anne Moss, and Paul Gowder shared how they rebuilt their businesses to stay resilient in an environment defined by constant change. While their paths were different, their conclusion was the same:<\/p>\n\n\n\n<p><strong>Long-term success belongs to publishers who own their relationships, define their value, and adapt to data demands.<\/strong><\/p>\n\n\n\n<p>This is how to do exactly that.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog2-2-1024x576.png\" alt=\"Graphic Demonstrating that Pivoting Isn't a Reaction, It's an Intentional Strategy\" class=\"wp-image-84211\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog2-2-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog2-2-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog2-2-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog2-2-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog2-2-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog2-2-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog2-2.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step One: Stop Optimizing for Systems You Don\u2019t Control<\/strong><\/h2>\n\n\n\n<p>For years, growth had a rhythm. It was built on predictability. Keywords shaped content calendars. Algorithms rewarded consistency. Scale came from volume.<\/p>\n\n\n\n<p>That era is over.<\/p>\n\n\n\n<p>When AI made informational content instantly reproducible, the biggest weakness of algorithm-first strategies was exposed: content built only to satisfy systems is easy to replace. Content built for humans is not.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What to do now:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Audit your content strategy and identify where it relies exclusively on search visibility<\/li>\n\n\n\n<li>Reduce dependency on long-term SEO-only content plans that assume tomorrow will look like yesterday<\/li>\n\n\n\n<li>Prioritize relevance, voice, and context over volume for volume\u2019s sake<\/li>\n<\/ul>\n\n\n\n<p><strong>Key takeaway:<\/strong> Algorithms will always change. Human trust compounds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step Two: Build Relationships, Not Reach<\/strong><\/h2>\n\n\n\n<p>Traffic isn\u2019t an asset, but relationships are.<\/p>\n\n\n\n<p>As platforms removed features and deprioritized community-building tools, the risk of relying on rented land became impossible to ignore. Publishers who owned direct relationships moved faster and with more confidence.<\/p>\n\n\n\n<p>Email proved to be the most durable infrastructure. Not as a \u201csend-to-everyone\u201d&nbsp; channel, but as a segmented, deliberate system designed around audience intent.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What to do now:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Treat email as a core business asset, not a supporting one<\/li>\n\n\n\n<li>Segment your audience by interest and behavior, not just size<\/li>\n\n\n\n<li>Build your list like a network of smaller communities, not a single audience<\/li>\n\n\n\n<li>Monetize through alignment, not interruption<\/li>\n<\/ul>\n\n\n\n<p><strong>Key takeaway:<\/strong> If you don\u2019t own the relationship, you don\u2019t own the business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog3-2-1024x576.png\" alt=\"Graphic Showing that Social Engagement is Volatile, but Direct Traffic is Controlled\" class=\"wp-image-84212\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog3-2-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog3-2-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog3-2-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog3-2-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog3-2-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog3-2-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog3-2.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step Three: Make Your Brand Impossible to Separate from You<\/strong><\/h2>\n\n\n\n<p>In an AI-saturated landscape, anonymity is a liability. Traffic alone doesn\u2019t create loyalty, but recognition does.<\/p>\n\n\n\n<p>Publishers who leaned into personal brand \u2013clearly, intentionally, and consistently \u2013created differentiation that algorithms can\u2019t replicate. Because your audience doesn\u2019t connect with \u201ccontent.\u201d They connect with a voice.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What to do now:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clarify what your brand stands for and why it\u2019s memorable (and what you\u2019ll never be)<\/li>\n\n\n\n<li>Bring voice, perspective, and lived experience to the forefront<\/li>\n\n\n\n<li>Evaluate success by recognition and response, not clicks alone<\/li>\n<\/ul>\n\n\n\n<p><strong>Key takeaway:<\/strong> Authenticity isn\u2019t a trend; it\u2019s a competitive advantage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step Four: Learn to Recognize the Signals Early<\/strong><\/h2>\n\n\n\n<p>Pivots rarely start with a single data point. They start with patterns.<\/p>\n\n\n\n<p>The strongest publishers didn\u2019t wait for revenue loss to justify change. They closely watched behavior from both audiences and platforms and adjusted early.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What to watch:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Repeated audience questions (especially ones that keep coming back)<\/li>\n\n\n\n<li>Subtle platform feature removals or UX shifts<\/li>\n\n\n\n<li>Changes in how content is discovered, shared, or recommended<\/li>\n\n\n\n<li>Drops in engagement quality, not just volume<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What to do now:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track qualitative feedback alongside analytics<\/li>\n\n\n\n<li>Pay attention to emotional responses, not just performance metrics<\/li>\n\n\n\n<li>Test emerging tools early to understand the impact; don\u2019t avoid it<\/li>\n<\/ul>\n\n\n\n<p><strong>Key takeaway:<\/strong> The best pivots happen <em>before<\/em> revenue drops.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step Five: Redefine What Engagement Means<\/strong><\/h2>\n\n\n\n<p>Clicks and impressions still matter, but they no longer tell the full story.<\/p>\n\n\n\n<p>High-quality engagement is harder to scale and significantly more valuable. It signals trust, relevance, and longevity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What meaningful engagement looks like:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Replies that reference personal experiences and stories<\/li>\n\n\n\n<li>Comments that mirror your language<\/li>\n\n\n\n<li>Messages that show emotional connection or loyalty<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What to do now:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Measure success by response, not just reach<\/li>\n\n\n\n<li>Build initiatives based on repeated audience feedback<\/li>\n\n\n\n<li>Let real conversations guide strategic decisions<\/li>\n<\/ul>\n\n\n\n<p><strong>Key takeaway:<\/strong> When your audience talks back, you gain clarity that analytics can\u2019t provide.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog4-2-1024x576.png\" alt=\"Graphic Showing that High-Quality Engagement is Harder to Scale and More Valuable\" class=\"wp-image-84215\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog4-2-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog4-2-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog4-2-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog4-2-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog4-2-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog4-2-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog4-2.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step Six: Use AI to Accelerate, Not Replace, Human Value<\/strong><\/h2>\n\n\n\n<p>AI is not the threat. Misuse is.<\/p>\n\n\n\n<p>The publishers who adapted fastest treated AI as an assistant. A way to accelerate research, ideation, and workflow without outsourcing perspective.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What to do now:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use AI for brainstorming, refinement, and preparation<\/li>\n\n\n\n<li>Protect your voice and editorial judgment<\/li>\n\n\n\n<li>Be transparent and ethical in how AI supports your process<\/li>\n<\/ul>\n\n\n\n<p><strong>Key takeaway:<\/strong> AI should amplify human creativity, not replace it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog5-2-1024x576.png\" alt=\"Graphic Showing How AI Can Replicate Content, But Not Perspective\" class=\"wp-image-84216\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog5-2-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog5-2-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog5-2-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog5-2-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog5-2-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog5-2-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog5-2.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step Seven: Normalize Experimentation and Failure<\/strong><\/h2>\n\n\n\n<p>Not every test will work. That\u2019s the point.<\/p>\n\n\n\n<p>Platforms will stall, tools will underperform, and some initiatives will flop completely. That doesn\u2019t mean you did it wrong. It means you\u2019re doing what publishers have to do now: learn fast. However, the real risk is standing still.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What to do now:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Test with clear criteria for success or exit<\/li>\n\n\n\n<li>Accept failure as part of progress that gives you useful data, not a warning sign<\/li>\n\n\n\n<li>Build experimentation into your strategy, not around it<\/li>\n<\/ul>\n\n\n\n<p><strong>Key takeaway:<\/strong> Standing still is riskier than testing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Real Pivot Is Ongoing<\/strong><\/h2>\n\n\n\n<p>The publishers who thrive next won\u2019t be the ones chasing every update. They\u2019ll be the ones who:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build with intention<\/li>\n\n\n\n<li>Own their relationships<\/li>\n\n\n\n<li>Invest in clarity, not comfort<\/li>\n\n\n\n<li>Adapt before disruption becomes mandatory<\/li>\n<\/ul>\n\n\n\n<p>The pivot is not a moment, but a posture, and the future belongs to publishers who choose to lead it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog6-1-1024x576.png\" alt=\"A Diagram Showing How the Publisher Pivot Is Ongoing \" class=\"wp-image-84217\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog6-1-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog6-1-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog6-1-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog6-1-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog6-1-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog6-1-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/blog6-1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Frequently Asked Questions<\/strong><\/h2>\n\n\n\n<p><strong>What is the most important shift publishers should make now?<\/strong><strong><br><\/strong>Prioritize direct audience relationships through email and community over platform-dependent traffic.<\/p>\n\n\n\n<p><strong>Is SEO still relevant?<\/strong><strong><br><\/strong>Yes, but it should support a broader strategy rather than define it.<\/p>\n\n\n\n<p><strong>How important is personal branding?<\/strong><strong><br><\/strong>Increasingly essential as content becomes more commoditized (easier to replicate and harder to differentiate).<\/p>\n\n\n\n<p><strong>Should publishers fear AI?<\/strong><strong><br><\/strong>No. Understanding and using AI thoughtfully is far more valuable than avoiding it.<\/p>\n\n\n\n<p><strong>What platforms are safest to invest in?<\/strong><strong><br><\/strong>Owned channels such as email lists and community platforms, where you control the relationship.<\/p>\n\n\n\n<p><strong>How do you know when it is time to pivot?<\/strong><strong><br><\/strong>When audience behavior, platform features, or discovery patterns shift consistently, even if revenue hasn\u2019t dropped yet.<\/p>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\n<p class=\"is-style-small is-style-small--4\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n<div 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is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\n<h2 class=\"wp-block-heading is-style-small is-style-small--6\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\n\n\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" 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Traffic is less predictable. Advertisers are getting more selective. Platforms are pulling value inward. None of this is new. What\u2019s new is the speed at which it\u2019s happening. The publishers who win next are not chasing loopholes or waiting for the next algorithm update&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-publishers-win-in-the-next-era-of-the-internet\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How Publishers Win in the Next Era of the Internet\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg\" class=\"attachment-large size-large\" alt=\"Photograph of Mediavine&#039;s Amanda Martin and Butler\/Till&#039;s Scott Ensign on stage at MVCon 2025\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08-1280x720.jpg 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-mvcon-what-advertisers-want-graphics-08.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Mediavine<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Create Content Advertisers Will Pay More For<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Feb 6, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 If your goal is higher CPMs, steadier demand, and stronger long-term revenue, here\u2019s the uncomfortable truth: Advertisers are not paying more for more content; they\u2019re paying more for better environments, better audiences, and better experiences. That shift is already happening. Quietly. Algorithmically. And at scale. At MVCon,&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-create-content-advertisers-will-pay-more-for\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Create Content Advertisers Will Pay More For\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:-25px;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-28e4126d wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:0;padding-top:240px;padding-right:var(--wp--preset--spacing--10);padding-bottom:0px;padding-left:var(--wp--preset--spacing--10)\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-black has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-black--19\" style=\"margin-top:0;margin-bottom:0px\">\n<div class=\"wp-block-group aligngrid is-style-blue has-rounded-corners  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow is-style-blue--20\" style=\"margin-top:-240px;margin-bottom:64px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\n<div class=\"wp-block-cover is-light alignwide has-base-white-color has-text-color has-link-color wp-elements-cf8212c5a915f381f27d3556de6a5f15\" style=\"margin-top:0;margin-bottom:0px;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50)\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-81917 size-large\" alt=\"\" src=\"https:\/\/dev.mediavine.com\/wp-content\/uploads\/2025\/10\/scribble-bg-cta.svg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-17bce4a4 wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center alignwide has-balanced-text is-style-x-large is-style-x-large--21\" id=\"h-the-mediavine-difference\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--20);padding-top:0;padding-bottom:0\">The Mediavine Difference<\/h2>\n\n\n\n<p class=\"has-text-align-center is-style-default has-balanced-text\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30);padding-top:0;padding-bottom:0\">You build the content that defines industries. We build the monetization that powers it.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a02c128c wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/www.mediavine.com\/apply\/\">Apply Now<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-secondary is-style-ghost is-style-ghost--22\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mediavine.com\/contact\/\">Contact Us<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog 4 min read \u2022 \u2022 The publishing industry did not gradually change. It recalibrated fast. Search is more volatile. Platforms shift priorities without warning. AI has made content saturation a new hard reality. And the strategies that drove yesterday\u2019s growth are no longer guaranteed to protect tomorrow\u2019s revenue. But the publishers who&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":84210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[10],"tags":[],"audience_post":[134],"class_list":["post-84209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mediavine","audience_post-publishers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pivoting in Publishing: How to Adapt and Stay Resilient<\/title>\n<meta name=\"description\" content=\"Learn how digital publishers can pivot early, build stronger audience relationships, and stay resilient in a volatile digital landscape.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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