{"id":84306,"date":"2026-02-16T14:31:29","date_gmt":"2026-02-16T20:31:29","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=84306"},"modified":"2026-02-16T16:28:08","modified_gmt":"2026-02-16T22:28:08","slug":"monetize-the-vertical-video-content-you-already-have","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/monetize-the-vertical-video-content-you-already-have\/","title":{"rendered":"Monetize the Vertical Video Content You Already Have"},"content":{"rendered":"\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\n\n\n\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\n<\/header>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\n<\/header>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns are-vertically-aligned-center aligngrid is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Mediavine<\/span><\/li><\/ul><\/div>\n\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"wp-block-post-title\">Monetize the Vertical Video Content You Already Have<\/h1>\n\n\n<div class=\"wp-block-group is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-5e32c2ce wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\">\n<p class=\"is-style-default\"><strong>4 min read<\/strong><\/p>\n\n\n\n<p>\u2022<\/p>\n\n\n<div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\n\n\n<p>\u2022<\/p>\n\n\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2026-02-16T14:31:29-06:00\">February 16, 2026<\/time><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-full is-style-rounded is-style-rounded--3\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04.jpg\" alt=\"Vertical video ads capture new revenue potential\" class=\"wp-image-84307\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04.jpg 1920w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-320x180.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1024x576.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-768x432.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1536x864.jpg 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-680x383.jpg 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-04-1280x720.jpg 1280w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<h2 class=\"wp-block-heading\" id=\"h-from-social-to-site-mediavine-s-vertical-video-ads-are-live\"><strong>From Social to Site: Mediavine&#8217;s Vertical Video Ads Are Live<\/strong><\/h2>\n\n\n\n<p>Publisher-produced video content is where the market is moving, and with this release, the videos you\u2019ve produced for social media can have additional value on your website.&nbsp;&nbsp;<\/p>\n\n\n\n<p>While others are still testing the waters, Mediavine already supports vertical (9:16) video in Universal Player Plus, built for how advertisers are buying today.<\/p>\n\n\n\n<p>Your accompanying content unlocks access to a different demand stream where you can capture new revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-advertisers-are-paying-for-your-content\"><strong>Advertisers Are Paying for Your Content<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-02.jpg\" alt=\"Repurpose vertical videos that you made for TikTok or Reels to capture new revenue\" class=\"wp-image-84309\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-02.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-02-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-02-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Many advertisers aren\u2019t just looking for video impressions. They\u2019re looking for video placements that run alongside trusted, high-quality editorial content.<\/p>\n\n\n\n<p>Premium brands want their video placements embedded within high-quality editorial\u200b\u200b that meets brand and inventory standards for premium campaigns. Accompanying content is no longer a nice-to-have. \u200b\u200bIt expands how your video inventory is classified and valued.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-performance-is-already-reflecting-that-shift\"><strong>Performance Is Already Reflecting That Shift<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/help.mediavine.com\/universal-player-plus-details-and-faqs-\">Universal Player Plus<\/a> is designed specifically for higher-impact, content-adjacent video monetization.<\/p>\n\n\n\n<p>To clarify, <strong>Universal Player<\/strong> supports outstream video formats across your site. <strong>Outstream video<\/strong> is a video ad format that plays within the body of a page\u2019s content and doesn\u2019t require any uploaded publisher video content.<\/p>\n\n\n\n<p>Whereas <strong>Universal Player Plus<\/strong> works with accompanying content. <strong>Accompanying content <\/strong>is when the video ad plays with publisher-owned video. It delivers premium video placements with stronger advertiser demand and higher earning potential.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-05-1.jpg\" alt=\"Outstream Ads does not require publisher video content, however instream ads are only served with your site's uploaded video content\" class=\"wp-image-84312\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-05-1.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-05-1-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/02\/mediavine-blog-vertical-video-graphics-05-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>And we\u2019re already seeing that difference in results:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Universal Player Plus CPMs are averaging 73% higher<\/strong> than the Universal Player&nbsp;<\/li>\n\n\n\n<li>Advertisers are showing increased interest in premium video placements within content<\/li>\n\n\n\n<li>Vertical video inventory is becoming an increasingly valuable extension of modern video strategy<\/li>\n<\/ul>\n\n\n\n<p>This is how video monetization is evolving, and publishers need technology that keeps pace. Mediavine publishers are already capturing this new revenue stream, and now you can turn social-first video into measurable, on-site growth.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-built-for-the-reality-of-the-open-web\"><strong>Built for the Reality of the Open Web<\/strong><\/h2>\n\n\n\n<p>Ahead of launch, Universal Player Plus was optimized to support vertical video without compromising layout, performance, or user experience. The technology adapts to the page, not the other way around.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vertical videos render dynamically across devices and layouts<\/li>\n\n\n\n<li>Aspect ratios are handled automatically<\/li>\n\n\n\n<li>Sticky behavior is controlled and intentional<\/li>\n\n\n\n<li>Video integrates cleanly within existing content<\/li>\n<\/ul>\n\n\n\n<p>The result is vertical video that uploads seamlessly, performs consistently, and qualifies for premium video demand within your site environment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-turn-existing-video-into-revenue\"><strong>Turn Existing Video Into Revenue<\/strong><\/h2>\n\n\n\n<p>If you are already producing vertical video for platforms like Reels or TikTok, this update allows you to unlock new revenue from content you already own.<\/p>\n\n\n\n<p>There is no new production strategy required. No redesign. No additional complexity.<\/p>\n\n\n\n<p>Universal Player Plus makes it easier to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Repurpose vertical video across web environments<\/li>\n\n\n\n<li>Capture advertiser demand for premium video placements<\/li>\n\n\n\n<li>Generate incremental revenue from the content you\u2019ve already created<\/li>\n<\/ul>\n\n\n\n<p>This is smarter monetization built for the current market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-started\"><strong>Get Started<\/strong><\/h2>\n\n\n\n<p>Vertical video support is live in Universal Player Plus now and available to all Mediavine publishers.<\/p>\n\n\n\n<p>For more information, check out <a href=\"https:\/\/help.mediavine.com\/vertical-video\">our help article<\/a> and upload your vertical video to start earning more.&nbsp;<\/p>\n\n\n\n<p>The industry has shifted. Advertisers are paying for video that appears alongside strong content. And Mediavine is building the technology that makes that monetization possible.<\/p>\n<\/section>\n\n\n\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\n<p class=\"is-style-small is-style-small--4\">About the author<\/p>\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\n\n\n\n<div 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is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\n<h2 class=\"wp-block-heading is-style-small is-style-small--6\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\n\n\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" 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But the publishers who&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-publishers-can-pivot-and-adapt-without-waiting-for-a-crisis\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How Publishers Can Pivot and Adapt Without Waiting for a Crisis\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\n\n\n\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:-25px;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-28e4126d wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:0;padding-top:240px;padding-right:var(--wp--preset--spacing--10);padding-bottom:0px;padding-left:var(--wp--preset--spacing--10)\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-black has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-black--19\" style=\"margin-top:0;margin-bottom:0px\">\n<div class=\"wp-block-group aligngrid is-style-blue has-rounded-corners  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow is-style-blue--20\" style=\"margin-top:-240px;margin-bottom:64px;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\n<div class=\"wp-block-cover is-light alignwide has-base-white-color has-text-color has-link-color wp-elements-b8c112790b84ee0053802a4779b138ef\" style=\"margin-top:0;margin-bottom:0px;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-17bce4a4 wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center alignwide has-balanced-text is-style-x-large is-style-x-large--21\" id=\"h-the-mediavine-difference\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--20);padding-top:0;padding-bottom:0\">The Mediavine Difference<\/h2>\n\n\n\n<p class=\"has-text-align-center is-style-default\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30);padding-top:0;padding-bottom:0\">You build content that defines industries.<br>We build the monetization that powers it.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a02c128c wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0\">\n<div class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/www.mediavine.com\/apply\/\">Apply Now<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-secondary is-style-ghost is-style-ghost--22\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mediavine.com\/contact\/\">Contact Us<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog 4 min read \u2022 \u2022 From Social to Site: Mediavine&#8217;s Vertical Video Ads Are Live Publisher-produced video content is where the market is moving, and with this release, the videos you\u2019ve produced for social media can have additional value on your website.&nbsp;&nbsp; While others are still testing the waters, Mediavine already supports&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":84307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[10],"tags":[],"audience_post":[],"class_list":["post-84306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mediavine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Monetize the Vertical Video Content You Already Have - Mediavine<\/title>\n<meta name=\"description\" content=\"Vertical video monetization is now live in Mediavine\u2019s Universal Player Plus. 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