{"id":8486,"date":"2018-12-03T14:23:07","date_gmt":"2018-12-03T20:23:07","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=8486"},"modified":"2021-02-25T14:43:33","modified_gmt":"2021-02-25T20:43:33","slug":"optimize-ads-for-mobile-pagespeed","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/optimize-ads-for-mobile-pagespeed\/","title":{"rendered":"Optimize Ads for Mobile PageSpeed: Introducing Our New Dashboard Setting"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Optimize Ads for Mobile PageSpeed: Introducing Our New Dashboard Setting<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2018-12-03T14:23:07-06:00\">December 3, 2018<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">Despite phones getting faster and cellular connections improving by the day, optimal mobile page speed is far from guaranteed in this digital age.\n\nMany of us take reliable service and lightning speed for granted on our devices in big cities and in developed countries, but most of the world (and large swaths of the U.S.) is still dependent upon slower connections when accessing the Internet.\n\nShort story: Mobile page speed is still a thing &#8211; one that Google has doubled and tripled down on.\n\nThe company announced in March that it would switch to&nbsp;<a href=\"https:\/\/www.mediavine.com\/mobile-first-indexing-emails-from-google-what-do-they-mean\/\">mobile-first indexing<\/a>&nbsp;of content. By July, it implemented its &#8220;<a href=\"https:\/\/webmasters.googleblog.com\/2018\/01\/using-page-speed-in-mobile-search.html\">Speed Update<\/a>&#8221; everywhere, focusing on mobile users.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8440\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-texting.jpg\" alt=\"A woman using a smart phone.\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-texting.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-texting-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-texting-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-texting-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-texting-735x490.jpg 735w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<h2>But it&#8217;s December &#8230; Why Are We Bringing This Up Now?<\/h2>\nOn November 12, Google upped the requirements of its PageSpeed Insights by using its open source tool, Lighthouse, and data from the&nbsp;Chrome User Experience Report&nbsp;<a href=\"https:\/\/blog.chromium.org\/2018\/11\/pagespeed-insights-now-powered-by.html\">to power it<\/a>.\n\nIn the past, Google measured how quickly your visible content loaded in the first screen view. Now they&#8217;re looking for <em>how quickly your first screen view is fully interactive<\/em>.\n\n<strong>That change may sound subtle, but it changed everything.<\/strong>\n\nSites that followed the advice of PageSpeed Insights and were achieving perfect scores saw their numbers plummet from the 90s to the 30s virtually overnight.\n\nWe&#8217;ve received official confirmation from Google that the new metrics in PageSpeed Insights are the company&#8217;s new, stricter standards &#8211; and they&#8217;re here to stay.\n\nObviously, this is not something we can ignore.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5788\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/coding-690x460.jpg\" alt=\"Hands typing on a laptop with code on a black screen\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/coding-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/coding-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/coding-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/05\/coding.jpg 1000w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<h2>Optimize Ads for Mobile PageSpeed<\/h2>\nFirst, as your ad management company, we need to make sure we&#8217;re not the cause of your low page speed scores. Our <a href=\"https:\/\/www.mediavine.com\/lazy-loading-ads-mediavine-ads-load-200-faster\/\">lazy loading ads<\/a> were an amazing starting point, and are still recognized by Google as the preferred way to load ads.\n\n<em>But that&#8217;s no longer enough.<\/em>\n\nBeing the fastest ad management provider based on the old standards isn&#8217;t enough for these new metrics, so we&#8217;re releasing brand new, patent-pending technology today that allows publishers to optimize ads for mobile page loads.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8504\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites.jpg\" alt=\"A woman using a smart phone in front of train tracks.\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-websites-735x490.jpg 735w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<h2>It&#8217;s All in the Name<\/h2>\nYes, Optimize Ads for Mobile PageSpeed does exactly what its name suggests. But how?\n\nOur proprietary technology delays ads from loading until we detect a user has become interactive, allowing web browsers to focus on loading just your content as quickly as possible.\n\nThis new and unrivaled technology has been tested against Lighthouse, Webpagetest.org, Google Analytics, Chrome User Experience Report, and Google PageSpeed Insights.\n\nIn all cases, it has enabled a thoroughly optimized site to achieve perfect scores, assuring that you&#8217;ll score well no matter what tool Google uses for its rankings.\n\nFor example, you can see that The Hollywood Gossip now scores <strong>90+<\/strong> on both its&nbsp;<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?url=https%3A%2F%2Fwww.thehollywoodgossip.com%2F\">homepage<\/a> and any article page on mobile, while still running the full slate of Mediavine ads.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8506\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/phone-user.jpg\" alt=\"A mobile phone user.\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/phone-user.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/phone-user-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/phone-user-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/phone-user-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/phone-user-735x490.jpg 735w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<h2>How Do I Enable This?<\/h2>\nVery easily. You can enable this new feature by simply checking the box in your Dashboard under Ad Settings labeled &#8220;Optimize Ads for Mobile PageSpeed.&#8221;\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18766 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/Ad_Settings___Sugar_Dish_Me___Mediavine_Dashboard.png\" alt=\"Screenshot of the Optimize Ads for PageSpeed settings in the Mediavine Dashboard\" width=\"2300\" height=\"1014\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/Ad_Settings___Sugar_Dish_Me___Mediavine_Dashboard.png 2300w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/Ad_Settings___Sugar_Dish_Me___Mediavine_Dashboard-441x194.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/Ad_Settings___Sugar_Dish_Me___Mediavine_Dashboard-1043x460.png 1043w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/Ad_Settings___Sugar_Dish_Me___Mediavine_Dashboard-768x339.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/Ad_Settings___Sugar_Dish_Me___Mediavine_Dashboard-1536x677.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/Ad_Settings___Sugar_Dish_Me___Mediavine_Dashboard-2048x903.png 2048w\" sizes=\"auto, (max-width: 2300px) 100vw, 2300px\" \/>\n<h2>Why Isn&#8217;t it the Default Setting?<\/h2>\nMarginally delaying load times of your ads could, in theory, have a negative impact on RPMs in the short term. We would never force publishers to adopt a feature that reduces earnings.\n\nHowever, we&#8217;ve found that on fully optimized sites such as The Hollywood Gossip, Optimize Ads for Mobile PageSpeed can actually result in more impressions due to lower bounce rates, leading to an increase in revenue despite the slight decrease in RPM.\n\nNote: It&#8217;s not just about RPM! That&#8217;s obviously an important measurement of ad performance, but traffic and total revenue are more important.&nbsp;If you optimize your site and concentrate on the big picture and the right metrics, it&#8217;s a win-win situation.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8503\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-pagespeed.jpg\" alt=\"A mobile phone user listening via headphones.\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-pagespeed.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-pagespeed-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-pagespeed-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-pagespeed-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/mobile-pagespeed-735x490.jpg 735w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<h2>Why Mobile Only?<\/h2>\nMuch like Google&#8217;s index, we&#8217;re mobile-first at Mediavine.\n\nAnything we build, from our patent-pending&nbsp;<a href=\"https:\/\/www.mediavine.com\/introducing-the-mediavine-video-adhesion\/\">mobile video adhesion<\/a> to this supercharged PageSpeed mode, is designed with mobile traffic in mind. Around 80 percent of users consuming content on Mediavine sites use mobile devices to do it, and that number will only increase.\n\nPlus, when it comes to page speed, mobile needs it more.\n\nDesktop users tend to use broadband connections and more powerful devices. As we said above, the effectiveness of cellular connections and phone processors varies greatly.\n\nIn short, mobile traffic needs more help leveling the playing field than desktop. We will be looking at desktop next, but improving mobile first will make users and Google happiest.\n\nUpdate: As of 2\/19\/2019, we now offer this feature for <a href=\"https:\/\/help.mediavine.com\/site-speed\/optimize-for-desktop-pagespeed\">Optimizing Ads for Desktop Page Speed<\/a> as well!\n<h2>Stop! You&#8217;re Not Done Optimizing Yet!<\/h2>\nIf only it were that easy; The Hollywood Gossip didn&#8217;t even cross the 50 mark by following ALL of the old PageSpeed Insights suggestions and enabling this new feature.\n\nEvery site at Mediavine should reexamine its page speed strategies in order to hit these new metrics. Some of the new optimizations you&#8217;ll have to make?\n\n<em>For one thing, optimizing images is no longer enough.<\/em>\n\nIn addition to optimizing images, you have to ALSO lazy load them (yes, we allow lazy loading of images as you&#8217;re not lazy loading iFrames!). That&#8217;s right, you have to do both.\n\nMoreover, you no longer just have to make your JavaScript asynchronous, it has to LOAD faster as well. That means reducing JavaScript and only loading the JavaScript required to make your first screenview load at the time the page loads.\n\nInlining the critical CSS needed to render your first screen view is no longer enough. You must also eliminate any unused CSS on that page that&#8217;s delaying page load.\n\nAs for external fonts, you&#8217;ll need to make sure your first screenview can even show text before those fonts load. All of this sound crazy and intimidating? It is.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8250\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-reading-mobile.jpg\" alt=\"A woman uses a smart phone.\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-reading-mobile.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-reading-mobile-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-reading-mobile-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-reading-mobile-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-reading-mobile-735x490.jpg 735w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<h2>How Do You Do All of That?!<\/h2>\nIf you&#8217;re running on a custom CMS or theme like The Hollywood Gossip, it takes a lot of work. It is certainly possible, though, with the help of a dedicated technical person and by following all of the guides set forth by Google.\n\nIf you&#8217;re a smaller publisher running WordPress, we&#8217;re honestly not sure if this is currently possible with the state of themes and plugins as we know them.\n\nSadly, that&#8217;s over 90 percent of sites at Mediavine, and we want to make this possible for all of our content creators to build and maintain sustainable businesses.\n\n<strong>Not to fear, though. We are on it.<\/strong>\n\nBehind the scenes, our engineers are already working on new frameworks and solutions for WordPress bloggers that will utilize the same technology as The Hollywood Gossip. We&#8217;ll have more information on these tools for you early next year!<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" 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10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" 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Many of us take reliable service and lightning speed for granted on our devices in big cities and in developed countries, but most of the world (and large&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[112,14,60,94],"tags":[],"audience_post":[],"class_list":["post-8486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-settings","category-advertising","category-general-blogging","category-pagespeed"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Optimize Ads for Mobile PageSpeed: Introducing Our New Dashboard Setting - Mediavine<\/title>\n<meta name=\"description\" content=\"We announced that we&#039;re switching to\u00a0mobile-first indexing\u00a0of content. We&#039;re releasing technology for publishers to optimize ads for mobile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/optimize-ads-for-mobile-pagespeed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimize Ads for Mobile PageSpeed: Introducing Our New Dashboard Setting\" \/>\n<meta property=\"og:description\" content=\"We announced that we&#039;re switching to\u00a0mobile-first indexing\u00a0of content. 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