{"id":897,"date":"2017-01-18T12:17:20","date_gmt":"2017-01-18T20:17:20","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=897"},"modified":"2020-09-03T10:42:13","modified_gmt":"2020-09-03T15:42:13","slug":"push-notifications-drive-traffic-best-users","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/","title":{"rendered":"What Are Push Notifications? Drive More Traffic From Your Best Users"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Traffic Growth<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">What Are Push Notifications? Drive More Traffic From Your Best Users<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Steve Marsi<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2017-01-18T12:17:20-06:00\">January 18, 2017<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">Website push notifications are\u00a0an emerging tool for publishers looking\u00a0to reach\u00a0their audience in real time and in a way that occupies a unique place\u00a0among modern communication channels.\n\nPush notifications are clickable messages sent by a\u00a0service to subscribers\u2019 browsers. We see this all the time with Facebook, SMS and other apps.\n<!--more-->\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-mv_create_no_ratio wp-image-10300\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/01\/Mediavine-Pins-with-Photos-11-735x1102.png\" alt=\"What Are Push Notifications? Drive More Traffic From Your Best Users\" width=\"735\" height=\"1102\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/01\/Mediavine-Pins-with-Photos-11.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/01\/Mediavine-Pins-with-Photos-11-200x300.png 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/01\/Mediavine-Pins-with-Photos-11-307x460.png 307w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\nWebsite push notifications are similar, but drive\u00a0traffic to websites instead of apps, and are accessible on all devices (mobile, tablet, and desktop).\n\nThe latter is key, as desktop use still accounts for 30-40%\u00a0of total Internet time, and &#8211; while declining &#8211; this share of your users represents the most lucrative in terms of ad revenue. Once a user opts in, desktop, tablet and mobile users receive notifications\u00a0simultaneously, and instantaneously.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-909 aligncenter\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/01\/Screen-Shot-2017-01-17-at-10.35.17-PM-441x243.png\" alt=\"Screen Shot 2017-01-17 at 10.35.17 PM\" width=\"441\" height=\"243\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/01\/Screen-Shot-2017-01-17-at-10.35.17-PM-441x243.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/01\/Screen-Shot-2017-01-17-at-10.35.17-PM-768x423.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/01\/Screen-Shot-2017-01-17-at-10.35.17-PM-834x460.png 834w\" sizes=\"auto, (max-width: 441px) 100vw, 441px\" \/>\n\nWe&#8217;ve seen regular\u00a0click-through-rates (CTR) of 5-10 percent, with 10-15 percent on many occasions and\u00a0even higher still in the case of\u00a0a particularly strong\u00a0campaign. Compared to our newsletter, Twitter\u00a0or even Facebook, this is relatively\u00a0high &#8211; and simple to boot.\n\nThese results will vary for many\u00a0reasons, and every\u00a0marketing technique is somewhat hit or miss, but\u00a0web push notifications\u00a0are a means of\u00a0reaching people you otherwise might not, and offer some distinct advantages other traffic acquisition methods do\u00a0not.\n\nMediavine has had\u00a0success using\u00a0<a href=\"https:\/\/onesignal.com\/\">OneSignal<\/a>, which not only gives us\u00a0the ability to send push notifications without investing in our own\u00a0app, but is extremely user friendly for an SSL website\u00a0(see our discussion on <a href=\"https:\/\/www.mediavine.com\/mediavine-ssl-ads-go-secure\/\">why you should go secure with SSL ads<\/a>). SSL compatibility makes this a one-click proposition, rather than requiring complex coding.\n\nCurrently, iOS doesn\u2019t support web push notifications, so neither does One Signal. But between Android phones, tablets and desktop browsers (Safari, IE, Chrome, Firefox), we&#8217;ve been able to target a large\u00a0portion of readers.\n\n<strong>Five Things to Know About Website Push Notifications and How to Use Them<\/strong>\n\n<em>1. These are your best users, so treat them accordingly.<\/em>\n\nOnce you sign up with OneSignal, an opt-in box is triggered (below). If a visitor allows notifications, they are immediately added to your subscriber base. By definition, your\u00a0subscriber list is high quality, as\u00a0your readers signed up. With that power comes responsibility, though, as these\u00a0same engaged\u00a0subscribers can opt out if the content doesn&#8217;t meet expectations.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-907 aligncenter\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/01\/Screen-Shot-2017-01-17-at-9.43.53-PM-441x255.png\" alt=\"Screen Shot 2017-01-17 at 9.43.53 PM\" width=\"441\" height=\"255\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/01\/Screen-Shot-2017-01-17-at-9.43.53-PM-441x255.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/01\/Screen-Shot-2017-01-17-at-9.43.53-PM-768x445.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/01\/Screen-Shot-2017-01-17-at-9.43.53-PM-794x460.png 794w\" sizes=\"auto, (max-width: 441px) 100vw, 441px\" \/>\n\n<em>2.\u00a0Don&#8217;t overdo it (an extension of point #1).<\/em>\n\nPush notifications are an extremely effective and fast way to see a spike in traffic, so the temptation is to use it and reach\u00a0people &#8230; a lot. But no\u00a0matter how good your content is, and how loyal your readers are, there is too much of a good thing. Sending out more than people want can\u00a0ruin the effectiveness of an otherwise\u00a0high-engagement strategy.\u00a0There&#8217;s no one-size-fits-all amount, but we&#8217;ve found one per day (or fewer) to be a sweet spot with relatively few users\u00a0unsubscribing.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-923 aligncenter\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/01\/Screen-Shot-2017-01-18-at-3.13.52-PM-441x129.png\" alt=\"Screen Shot 2017-01-18 at 3.13.52 PM\" width=\"441\" height=\"129\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/01\/Screen-Shot-2017-01-18-at-3.13.52-PM-441x129.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/01\/Screen-Shot-2017-01-18-at-3.13.52-PM.png 710w\" sizes=\"auto, (max-width: 441px) 100vw, 441px\" \/>\n\n<em>3. Push notification copy is critical.<\/em>\n\nCharacter limits for push notifications are short, and\u00a0you should\u00a0make them shorter still. Space is <em>very<\/em> limited on desktop (see above), and even more so on mobile (below). As\u00a0publishers,\u00a0our goal is to\u00a0identify what makes a\u00a0user interested\u00a0in the page\u00a0we&#8217;re using the push notification to drive traffic to, and craft the most succinct, engaging copy for it. This sounds obvious, but in dealing with the\u00a0tiniest of\u00a0spaces (and\u00a0attention spans), not being too long or vague can make a big difference in CTR.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-910 aligncenter\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/01\/screen_shot_2016-11-29_at_4.35.17_pm_720-167x300.png\" alt=\"screen_shot_2016-11-29_at_4.35.17_pm_720\" width=\"167\" height=\"300\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/01\/screen_shot_2016-11-29_at_4.35.17_pm_720-167x300.png 167w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/01\/screen_shot_2016-11-29_at_4.35.17_pm_720-256x460.png 256w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2017\/01\/screen_shot_2016-11-29_at_4.35.17_pm_720.png 400w\" sizes=\"auto, (max-width: 167px) 100vw, 167px\" \/>\n\n<em>4.\u00a0Immediacy is great, but not essential.<\/em>\n\nPush notifications reach users\u00a0instantly, which is vital for The Hollywood Gossip or TV Fanatic breaking a story that may not be as exciting in a matter of hours. One Signal allows you to &#8220;optimize&#8221; or spread notifications over a 24-hour period, however, in order to reach subscribers at the time they&#8217;re most likely to see it and click.\u00a0For evergreen content and a user base spread across multiple time zones, this is an option worth considering.\n\n<em>5. Segmenting allows for\u00a0creating more than one\u00a0audiences.<\/em>\n\nOneSignal allows you\u00a0to tag users based on specific behavior or pages they visit, offering you a\u00a0chance to create a custom user base for certain types of content you create. Depending on the range of topics you post about, organizing\u00a0subscribers into different segments could lead to significantly higher CTR than blanketing everybody with the same messaging.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/steve\/\" target=\"_self\">Steve Marsi<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only is-content-justification-left is-layout-flex wp-container-outermost-social-sharing-is-layout-9d3a6402 wp-block-social-sharing-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--10)\"><li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fpush-notifications-drive-traffic-best-users%2F&#038;title=What%20Are%20Push%20Notifications%3F%20Drive%20More%20Traffic%20From%20Your%20Best%20Users\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-x has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fpush-notifications-drive-traffic-best-users%2F&#038;text=What%20Are%20Push%20Notifications%3F%20Drive%20More%20Traffic%20From%20Your%20Best%20Users\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fpush-notifications-drive-traffic-best-users%2F&#038;title=What%20Are%20Push%20Notifications%3F%20Drive%20More%20Traffic%20From%20Your%20Best%20Users\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Facebook\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-telegram has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/telegram.me\/share\/url?url=https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fpush-notifications-drive-traffic-best-users%2F&#038;text=What%20Are%20Push%20Notifications%3F%20Drive%20More%20Traffic%20From%20Your%20Best%20Users\" aria-label=\"Share on Telegram\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 128 128\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M28.97 63.324c18.657-8.128 31.098-13.487 37.323-16.076 17.774-7.393 21.467-8.677 23.874-8.72.53-.009 1.713.122 2.48.745.648.525.826 1.235.911 1.733.085.498.191 1.633.107 2.52-.963 10.12-5.13 34.677-7.25 46.012-.898 4.796-2.664 6.404-4.375 6.561-3.716.342-6.538-2.456-10.138-4.815-5.633-3.693-8.815-5.991-14.283-9.594-6.319-4.164-2.222-6.453 1.379-10.193.942-.98 17.318-15.874 17.634-17.225.04-.169.077-.799-.297-1.131-.375-.333-.927-.22-1.325-.129-.565.128-9.564 6.076-26.996 17.843-2.554 1.754-4.868 2.609-6.94 2.564-2.286-.05-6.681-1.292-9.95-2.354-4.007-1.303-7.193-1.992-6.915-4.205.144-1.152 1.731-2.33 4.761-3.536Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Telegram\t\t<\/span>\n\t<\/a>\n<\/li>\n\r\n\r\n<li style=\"color: #000000; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-whatsapp has-base-black-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/api.whatsapp.com\/send?text=What%20Are%20Push%20Notifications%3F%20Drive%20More%20Traffic%20From%20Your%20Best%20Users%20&mdash;%20https%3A%2F%2Fwww.mediavine.com%2Fblog%2Fpush-notifications-drive-traffic-best-users%2F\" aria-label=\"Share on WhatsApp\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M 12.011719 2 C 6.5057187 2 2.0234844 6.478375 2.0214844 11.984375 C 2.0204844 13.744375 2.4814687 15.462563 3.3554688 16.976562 L 2 22 L 7.2324219 20.763672 C 8.6914219 21.559672 10.333859 21.977516 12.005859 21.978516 L 12.009766 21.978516 C 17.514766 21.978516 21.995047 17.499141 21.998047 11.994141 C 22.000047 9.3251406 20.962172 6.8157344 19.076172 4.9277344 C 17.190172 3.0407344 14.683719 2.001 12.011719 2 z M 12.009766 4 C 14.145766 4.001 16.153109 4.8337969 17.662109 6.3417969 C 19.171109 7.8517969 20.000047 9.8581875 19.998047 11.992188 C 19.996047 16.396187 16.413812 19.978516 12.007812 19.978516 C 10.674812 19.977516 9.3544062 19.642812 8.1914062 19.007812 L 7.5175781 18.640625 L 6.7734375 18.816406 L 4.8046875 19.28125 L 5.2851562 17.496094 L 5.5019531 16.695312 L 5.0878906 15.976562 C 4.3898906 14.768562 4.0204844 13.387375 4.0214844 11.984375 C 4.0234844 7.582375 7.6067656 4 12.009766 4 z M 8.4765625 7.375 C 8.3095625 7.375 8.0395469 7.4375 7.8105469 7.6875 C 7.5815469 7.9365 6.9355469 8.5395781 6.9355469 9.7675781 C 6.9355469 10.995578 7.8300781 12.182609 7.9550781 12.349609 C 8.0790781 12.515609 9.68175 15.115234 12.21875 16.115234 C 14.32675 16.946234 14.754891 16.782234 15.212891 16.740234 C 15.670891 16.699234 16.690438 16.137687 16.898438 15.554688 C 17.106437 14.971687 17.106922 14.470187 17.044922 14.367188 C 16.982922 14.263188 16.816406 14.201172 16.566406 14.076172 C 16.317406 13.951172 15.090328 13.348625 14.861328 13.265625 C 14.632328 13.182625 14.464828 13.140625 14.298828 13.390625 C 14.132828 13.640625 13.655766 14.201187 13.509766 14.367188 C 13.363766 14.534188 13.21875 14.556641 12.96875 14.431641 C 12.71875 14.305641 11.914938 14.041406 10.960938 13.191406 C 10.218937 12.530406 9.7182656 11.714844 9.5722656 11.464844 C 9.4272656 11.215844 9.5585938 11.079078 9.6835938 10.955078 C 9.7955938 10.843078 9.9316406 10.663578 10.056641 10.517578 C 10.180641 10.371578 10.223641 10.267562 10.306641 10.101562 C 10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/person-making-web-story-and-previewing-on-phone.jpg\" class=\"attachment-large size-large\" alt=\"person making a webstory and previewing on the phone\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/person-making-web-story-and-previewing-on-phone.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/person-making-web-story-and-previewing-on-phone-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/person-making-web-story-and-previewing-on-phone-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/person-making-web-story-and-previewing-on-phone-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/person-making-web-story-and-previewing-on-phone-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/person-making-web-story-and-previewing-on-phone-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/person-making-web-story-and-previewing-on-phone-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/person-making-web-story-and-previewing-on-phone-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/person-making-web-story-and-previewing-on-phone-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/person-making-web-story-and-previewing-on-phone-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/person-making-web-story-and-previewing-on-phone-640x426.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2021\/01\/person-making-web-story-and-previewing-on-phone-735x490.jpg 735w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">How to Make A Google Web Story<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">13 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 12, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 Eric recently told you about Google Web Stories \u2014 a fun and actionable way to get new readers to your site through Google Discover, a feed reader anyone can use. Today I&#8217;m going to teach you how to make one. As an avid Android user, Google Discover is one of the&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/how-to-make-a-google-web-story\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about How to Make A Google Web Story\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone.jpg\" class=\"attachment-large size-large\" alt=\"mediavine web story on a mobile phone\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-320x213.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-375x250.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-555x370.jpg 555w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-344x229.jpg 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-281x187.jpg 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-335x223.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-347x231.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-520x346.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-640x426.jpg 640w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/mediavine-web-story-on-mobile-phone-150x100.jpg 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">SEO<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Google Web Stories SEO: What You Need to Know<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">11 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Eric Hochberger<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Dec 21, 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 2022 Update: For the most up to date information from Mediavine about Google Web Stories, please read our Web Stories FAQ. As you may have heard in the news or from other publishers, Google&#8217;s AMP story format has recently been rebranded. Welcome, Google Web Stories! Stories are all the rage online&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/google-web-stories-seo\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Google Web Stories SEO: What You Need to Know\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"439\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe.jpg\" class=\"attachment-large size-large\" alt=\"grow.me save recipe button shown on site\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe-320x176.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe-768x421.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe-375x206.jpg 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe-569x312.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe-353x194.jpg 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe-288x158.jpg 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe-335x184.jpg 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe-347x190.jpg 347w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe-520x285.jpg 520w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/12\/grow-save-recipe-640x351.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Traffic Growth<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Introducing the Recipe Card Save Button: A Grow &#038; Create Crossover<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">4 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Samantha Seeley<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Dec 17, 2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 We\u2019re excited to announce the launch of a new feature for Mediavine publishers running Grow and our WordPress plugin Create: the Recipe and How-To Save Button! The results for this feature are so great, we couldn&#8217;t wait until Q1 to launch it: How does 3x the favorites sound? What Is Create&#8217;s&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/introducing-the-recipe-card-save-button-a-grow-me-create-crossover\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Introducing the Recipe Card Save Button: A Grow &#038; Create Crossover\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Website push notifications are\u00a0an emerging tool for publishers looking\u00a0to reach\u00a0their audience in real time and in a way that occupies a unique place\u00a0among modern communication channels. Push notifications are clickable messages sent by a\u00a0service to subscribers\u2019 browsers. We see this all the time with Facebook, SMS and other apps. Website push&#8230;<\/p>\n","protected":false},"author":44445,"featured_media":21698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[19],"tags":[],"audience_post":[],"class_list":["post-897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-traffic-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Are Push Notifications? Drive More Traffic From Your Best Users - Mediavine<\/title>\n<meta name=\"description\" content=\"Website push notifications are\u00a0a emerging tool for publishers How to use push notifications to garner more followers and more traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are Push Notifications? Drive More Traffic From Your Best Users\" \/>\n<meta property=\"og:description\" content=\"Website push notifications are\u00a0a emerging tool for publishers How to use push notifications to garner more followers and more traffic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-18T20:17:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-03T15:42:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-15.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1168\" \/>\n\t<meta property=\"og:image:height\" content=\"779\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steve Marsi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Marsi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/\"},\"author\":{\"name\":\"Steve Marsi\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/55e7fe919ceda99dc3c55fc04d35f7d8\"},\"headline\":\"What Are Push Notifications? Drive More Traffic From Your Best Users\",\"datePublished\":\"2017-01-18T20:17:20+00:00\",\"dateModified\":\"2020-09-03T15:42:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/\"},\"wordCount\":747,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-15.jpg\",\"articleSection\":[\"Traffic Growth\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/\",\"name\":\"What Are Push Notifications? Drive More Traffic From Your Best Users - Mediavine\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-15.jpg\",\"datePublished\":\"2017-01-18T20:17:20+00:00\",\"dateModified\":\"2020-09-03T15:42:13+00:00\",\"description\":\"Website push notifications are\u00a0a emerging tool for publishers How to use push notifications to garner more followers and more traffic.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/#primaryimage\",\"url\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-15.jpg\",\"contentUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-15.jpg\",\"width\":1168,\"height\":779,\"caption\":\"young woman wearing a green cardigan working on a desktop computer in a home office\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mediavine.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Are Push Notifications? Drive More Traffic From Your Best Users\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mediavine.com\/#website\",\"url\":\"https:\/\/www.mediavine.com\/\",\"name\":\"Mediavine\",\"description\":\"Full Service Ad Management\",\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mediavine.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mediavine.com\/#organization\",\"name\":\"Mediavine\",\"url\":\"https:\/\/www.mediavine.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg\",\"contentUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg\",\"width\":696,\"height\":696,\"caption\":\"Mediavine\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\",\"https:\/\/x.com\/mediavine\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/55e7fe919ceda99dc3c55fc04d35f7d8\",\"name\":\"Steve Marsi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=96&d=blank&r=g\",\"caption\":\"Steve Marsi\"},\"url\":\"https:\/\/www.mediavine.com\/blog\/author\/steve\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Are Push Notifications? Drive More Traffic From Your Best Users - Mediavine","description":"Website push notifications are\u00a0a emerging tool for publishers How to use push notifications to garner more followers and more traffic.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/","og_locale":"en_US","og_type":"article","og_title":"What Are Push Notifications? Drive More Traffic From Your Best Users","og_description":"Website push notifications are\u00a0a emerging tool for publishers How to use push notifications to garner more followers and more traffic.","og_url":"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/","og_site_name":"Mediavine","article_publisher":"https:\/\/www.facebook.com\/mediavinepublishernetwork\/","article_published_time":"2017-01-18T20:17:20+00:00","article_modified_time":"2020-09-03T15:42:13+00:00","og_image":[{"width":1168,"height":779,"url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-15.jpg","type":"image\/jpeg"}],"author":"Steve Marsi","twitter_card":"summary_large_image","twitter_creator":"@mediavine","twitter_site":"@mediavine","twitter_misc":{"Written by":"Steve Marsi","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/#article","isPartOf":{"@id":"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/"},"author":{"name":"Steve Marsi","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/55e7fe919ceda99dc3c55fc04d35f7d8"},"headline":"What Are Push Notifications? Drive More Traffic From Your Best Users","datePublished":"2017-01-18T20:17:20+00:00","dateModified":"2020-09-03T15:42:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/"},"wordCount":747,"publisher":{"@id":"https:\/\/www.mediavine.com\/#organization"},"image":{"@id":"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-15.jpg","articleSection":["Traffic Growth"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/","url":"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/","name":"What Are Push Notifications? Drive More Traffic From Your Best Users - Mediavine","isPartOf":{"@id":"https:\/\/www.mediavine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/#primaryimage"},"image":{"@id":"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-15.jpg","datePublished":"2017-01-18T20:17:20+00:00","dateModified":"2020-09-03T15:42:13+00:00","description":"Website push notifications are\u00a0a emerging tool for publishers How to use push notifications to garner more followers and more traffic.","breadcrumb":{"@id":"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/#primaryimage","url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-15.jpg","contentUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-15.jpg","width":1168,"height":779,"caption":"young woman wearing a green cardigan working on a desktop computer in a home office"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mediavine.com\/blog\/push-notifications-drive-traffic-best-users\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mediavine.com\/"},{"@type":"ListItem","position":2,"name":"What Are Push Notifications? Drive More Traffic From Your Best Users"}]},{"@type":"WebSite","@id":"https:\/\/www.mediavine.com\/#website","url":"https:\/\/www.mediavine.com\/","name":"Mediavine","description":"Full Service Ad Management","publisher":{"@id":"https:\/\/www.mediavine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mediavine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.mediavine.com\/#organization","name":"Mediavine","url":"https:\/\/www.mediavine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg","contentUrl":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/11\/mediavine-yoast-favicon.svg","width":696,"height":696,"caption":"Mediavine"},"image":{"@id":"https:\/\/www.mediavine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/mediavinepublishernetwork\/","https:\/\/x.com\/mediavine"]},{"@type":"Person","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/55e7fe919ceda99dc3c55fc04d35f7d8","name":"Steve Marsi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mediavine.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/033e1d1dad8227b46745d12af4d935ef1fc9e4febca51b9f175c69dbdf01a5df?s=96&d=blank&r=g","caption":"Steve Marsi"},"url":"https:\/\/www.mediavine.com\/blog\/author\/steve\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/users\/44445"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/comments?post=897"}],"version-history":[{"count":20,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/897\/revisions"}],"predecessor-version":[{"id":22581,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/posts\/897\/revisions\/22581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/media\/21698"}],"wp:attachment":[{"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/media?parent=897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/categories?post=897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/tags?post=897"},{"taxonomy":"audience_post","embeddable":true,"href":"https:\/\/www.mediavine.com\/wp-json\/wp\/v2\/audience_post?post=897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}