{"id":9127,"date":"2019-01-15T14:50:40","date_gmt":"2019-01-15T20:50:40","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=9127"},"modified":"2020-09-08T09:47:38","modified_gmt":"2020-09-08T14:47:38","slug":"lazy-loading-video-player","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/lazy-loading-video-player\/","title":{"rendered":"Lazy Loading Video Player: Live &#038; Ready to Speed Up Your Site!"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Lazy Loading Video Player: Live &#038; Ready to Speed Up Your Site!<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-01-15T14:50:40-06:00\">January 15, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">We&#8217;re excited to announce that as of today, the Mediavine Video Player features automatic, built-in lazy loading for both existing and future video embeds!\n\n<!--more-->\n<h2>What is Lazy Loading?<\/h2>\nYou\u2019ve likely heard us talk about lazy loading \u2014 the concept of only loading objects on web pages when you need them \u2014 quite often in the past.\n\nIn the case of the Mediavine video player, this practice means that we now only load the video player and video files as they scroll into view.\n\nThis is very similar to the <a href=\"https:\/\/www.mediavine.com\/lazy-loading-ads-mediavine-ads-load-200-faster\/\">lazy loading<\/a> we&#8217;ve utilized in our ad technology for years, and is a great complement to our <a href=\"https:\/\/www.mediavine.com\/optimize-ads-for-mobile-pagespeed\/\">Optimize Ads for Mobile PageSpeed<\/a> and <a href=\"https:\/\/www.mediavine.com\/optimize-ads-for-desktop-pagespeed\/\">Optimize Ads for Desktop Pagespeed<\/a> settings when it comes to Mediavine sites attaining the highest pagespeed scores on the Internet.\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Wjkd-wdH3-w\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2>Haven&#8217;t We Always Used Lazy Loading For Video?<\/h2>\nMediavine actually has always supported lazy loading of video <em>files<\/em>, taking advantage of the built-in HTML5 video feature of preloading via the <a href=\"https:\/\/developers.google.com\/web\/fundamentals\/media\/fast-playback-with-video-preload\">preload attribute<\/a>.\n\nHowever, with increasing popularity of autoplay and <a href=\"https:\/\/www.mediavine.com\/scroll-to-play-with-mediavine-sticky-video-player\/\">scroll-to-play<\/a>, in which videos load on every page view, the lazy loading of video files meant less and less.\n\nOur solution? We knew we needed to take things one step further, so now we aren&#8217;t just lazy loading the video files, but lazy loading the player itself.\n<h2>Why is This Exciting? You Guessed it, Page Speed.<\/h2>\nAs we continue to add more exciting video features \u2014 the newest codecs, <a href=\"https:\/\/www.mediavine.com\/mediavine-video-player-themes\/\">video themes<\/a>, custom experiences like the mobile and desktop autoplay video player, <a href=\"https:\/\/www.mediavine.com\/new-feature-mediavine-video-player\/\">Up Next<\/a>, etc. \u2014 the Mediavine video player itself continues to grow in both size and complexity.\n\nPut another way, the player was potentially slowing down sites, even when not serving videos, a problem that became clear with the new Page Speed Insights move to Lighthouse.\n\nNow, thanks to lazy loading, if you place your video below the fold, or the first screen view, it won&#8217;t load any files or the player until a user scrolls the video into view.\n\nThe takeaway: Videos below the fold, which weren&#8217;t previously benefiting from lazy loading, should have little or NO impact on Google PageSpeed Insights and similar page speed tests!\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9142\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/lazy-loaded-video-735x490.jpg\" alt=\"A hand holding a pocket watch.\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/lazy-loaded-video-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/lazy-loaded-video-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/lazy-loaded-video-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/lazy-loaded-video-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/lazy-loaded-video.jpg 800w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<h2>How Do I Take Advantage of Lazy Loading?<\/h2>\nThe easiest way: If your video appears after the first screen view, or below the fold, then you&#8217;re automatically taking advantage of this new feature!\n\nFor new videos, or existing ones that aren&#8217;t below the fold: If you&#8217;re manually placing either embed code or inserting video in your post via the Mediavine Control Panel, just insert them after enough paragraphs or images so the video renders below the fold on most devices.\n\nSite layouts, screens and devices differ, so be sure and browse your site to verify.\n\nAgain, you&#8217;ll want to verify this on a few posts using this feature.\n\n<em><span style=\"font-weight: 400;\">One thing to note: We don\u2019t recommend lazy loading iFrames or video via your own lazy loading plugins. This can have a big impact on performance. <\/span><\/em>\n\nGood luck!<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' 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10.389641 9.9355625 10.347156 9.7890625 10.285156 9.6640625 C 10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, 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If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. 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As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 We&#8217;re excited to announce that as of today, the Mediavine Video Player features automatic, built-in lazy loading for both existing and future video embeds! We&#8217;re excited to announce that as of today, the Mediavine Video Player features automatic, built-in lazy loading for both existing and future video embeds! Back to Blog&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,94,34],"tags":[],"audience_post":[],"class_list":["post-9127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-pagespeed","category-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lazy Loading Video Player: Live &amp; Ready to Speed Up Your Site! - Mediavine<\/title>\n<meta name=\"description\" content=\"Now, thanks to lazy loading, if you place your video below the fold, it won&#039;t load the player until a user scrolls the video into view.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/lazy-loading-video-player\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lazy Loading Video Player: Live &amp; Ready to Speed Up Your Site!\" \/>\n<meta property=\"og:description\" content=\"Now, thanks to lazy loading, if you place your video below the fold, it won&#039;t load the player until a user scrolls the video into view.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/lazy-loading-video-player\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-15T20:50:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-08T14:47:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/Mediavine-Blog-Graphics-8-31.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/lazy-loading-video-player\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/lazy-loading-video-player\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Lazy Loading Video Player: Live &#038; Ready to Speed Up Your Site!\",\"datePublished\":\"2019-01-15T20:50:40+00:00\",\"dateModified\":\"2020-09-08T14:47:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/lazy-loading-video-player\/\"},\"wordCount\":526,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/lazy-loading-video-player\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-22.jpg\",\"articleSection\":[\"Advertising\",\"Pagespeed\",\"Video\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/lazy-loading-video-player\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/lazy-loading-video-player\/\",\"name\":\"Lazy Loading Video Player: Live & Ready to Speed Up Your Site! 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