{"id":9412,"date":"2019-03-13T15:41:30","date_gmt":"2019-03-13T20:41:30","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=9412"},"modified":"2020-09-08T10:46:07","modified_gmt":"2020-09-08T15:46:07","slug":"post-builders","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/post-builders\/","title":{"rendered":"Why Post and Page Builders Can Be Bad for Ad Performance"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Why Post and Page Builders Can Be Bad for Ad Performance<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-03-13T15:41:30-05:00\">March 13, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">Unfortunately some things just don\u2019t play nice with one another \u2014 ads and post builders can be one of them.\n\n<!--more-->\n\nPost builders can be a great tool for helping design advanced page layouts without needing to be an expert in HTML and CSS. They&#8217;re great for pages that you want to look a specific way like landing pages, about pages, sales pages, etc. However, for the <strong>post<\/strong> content throughout your site, using any kind of post or page builder can have a significant impact on your ad revenue.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8352 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-tablet-735x491.png\" alt=\"A woman using a tablet in a cafe.\" width=\"735\" height=\"491\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-tablet-735x491.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-tablet-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-tablet-768x513.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-tablet-689x460.png 689w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-tablet.png 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\nWe\u2019ve always recommended avoiding builders on posts for the sake of ad performance, but we wanted to break down the biggest reasons <strong>why<\/strong> post builders can be detrimental to your ads. So why don\u2019t ads and post builders get along?\n\nPost builders actually break the HTML structure of your site\u2019s code by automatically adding wrapped &lt;div&gt; containers around your post content. This makes it very difficult to effectively target your in-content ads. It limits our script&#8217;s ability to locate the most optimal placements to maximize your in-content ad performance and earnings.\n\nThe complication with any post\/page builder relates to the nested &lt;div&gt; structure of the post\u2019s HTML. We provide our script with a unique CSS selector that identifies the main content element on the page.\n\nOur script can then intelligently load in-content ads between elements that are direct descendants of that main content container. The script uses a number of factors such as the height and density of the content and even your reader&#8217;s exact screen size to determine optimal locations to maximize performance while abiding by ad policy.\n\nThe key to this is that the script can only load ads between\u00a0<i>immediate children<\/i>\u00a0or\u00a0<i>direct descendants<\/i> of the single container we specify. Below is a look at a normal post vs. a post utilizing a builder.\n\nWe also recently published a help doc that dives into the specific technical elements of common page builders with more visual examples. <a href=\"https:\/\/help.mediavine.com\/conflicts\/why-post-builders-and-page-builders-can-be-bad-for-ad-performance\">You can check it out here!<\/a>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9415 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/post-builder-1-735x729.png\" alt=\"A screen capture of site code, with a portion highlighted. The top portion is labeled Main Content Container, while the remainder is boxed in and labeled &quot;content paragraphs are all at the same level in HTML hierarchy.&quot;\" width=\"735\" height=\"729\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/post-builder-1-735x729.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/post-builder-1-150x150.png 150w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/post-builder-1-302x300.png 302w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/post-builder-1-768x762.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/post-builder-1-464x460.png 464w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/post-builder-1.png 903w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\nHere\u2019s a look at a post utilizing a page builder:\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9416 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/post-builder-2-735x640.png\" alt=\"Another selection of code displayed. The top is labeled &quot;Main Content Container&quot;, while the boxed lower section is labeled &quot;Ads can only load between the &quot;thrv_wrapper&quot; elements, which group large sections of content.&quot;\" width=\"735\" height=\"640\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/post-builder-2-735x640.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/post-builder-2-344x300.png 344w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/post-builder-2-768x669.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/post-builder-2-528x460.png 528w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/post-builder-2.png 793w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\nIf we dig a little deeper into the HTML hierarchy, you can see all of the content where ads cannot be automatically inserted:\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9417 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/post-builder-3-735x682.png\" alt=\"Another highlighted portion of code, this labeled: &quot;No ads load between elements inside the &quot;thrv_wrapper&quot; because they aren't direct descendents of #tve_editor.&quot;\" width=\"735\" height=\"682\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/post-builder-3-735x682.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/post-builder-3-323x300.png 323w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/post-builder-3-768x713.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/post-builder-3-496x460.png 496w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/post-builder-3.png 776w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\nA few things to keep in mind when considering implementing a builder:\n<ul class=\"ul1\">\n \t<li class=\"li1\">The HTML structure that is automatically generated by builders is typically a little messy and does not follow standard web development practices. Often, it will not pass Google validation.<\/li>\n \t<li>Builders have a tendency to wrap your content in many nested div elements that make it very difficult for Google to interpret the subject matter, which can have a negative impact on your SEO. Additionally, all of this extra bulk can greatly impact your site speed and overall site performance.<\/li>\n \t<li class=\"li1\">Some page builders make it impossible for our script to know when it&#8217;s looking at a page builder post vs a non-page builder post.<\/li>\n<\/ul>\nThis means that if there is a split between page builder and non-page builder posts throughout your site, then it&#8217;s possible that we can only target one type of post over the other with in-content ads. Having only one type of post is best for consistent targeting and for optimal performance and we recommend that they be non-page builder posts. Pages are exempt from this kind of issue since we don&#8217;t typically target pages upon launch.\n<blockquote><\/blockquote>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8740 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/coding-computing-735x490.png\" alt=\"A man types at a laptop computer, displaying a black screen with code on it.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/coding-computing-735x490.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/coding-computing-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/coding-computing-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/coding-computing-690x460.png 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/coding-computing.png 1000w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\nWe will always do our best to support whichever direction you decide, but with some post builders and ad performance optimization, there may be a point where our hands become a little tied. While we can target posts with builders with ads in many instances, it isn&#8217;t optimal and we unfortunately can&#8217;t guarantee that ad performance will be consistent across all posts.\n\nUltimately, using a post builder is totally your decision! We just want you to be to be fully informed of absolutely anything that could have a negative impact on your ad performance.\n\n<em>A special shoutout to the Support Engineering team for their contributions to this post!<\/em><\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p class=\"is-style-small is-style-small--4\">Share this page<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-outermost-social-sharing has-normal-icon-size has-icon-color is-style-logos-only 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10.223156 9.5390625 9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" 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If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Unfortunately some things just don\u2019t play nice with one another \u2014 ads and post builders can be one of them. Unfortunately some things just don\u2019t play nice with one another \u2014 ads and post builders can be one of them. Back to Blog \u2022 Back to Blog \u2022 Unfortunately some things&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":21679,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,75],"tags":[],"audience_post":[],"class_list":["post-9412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-increasing-rpm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Post and Page Builders Can Be Bad for Ad Performance - Mediavine<\/title>\n<meta name=\"description\" content=\"For the post content throughout your site, using any kind of post or page builder can have a significant impact on your ad revenue.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/post-builders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Post and Page Builders Can Be Bad for Ad Performance\" \/>\n<meta property=\"og:description\" content=\"For the post content throughout your site, using any kind of post or page builder can have a significant impact on your ad revenue.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/post-builders\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-13T20:41:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-08T15:46:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/Mediavine-Blog-Graphics-9-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The Mediavine Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Mediavine Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/post-builders\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/post-builders\/\"},\"author\":{\"name\":\"The Mediavine Team\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/42bab770c4abea46b536a202c15e3cbf\"},\"headline\":\"Why Post and Page Builders Can Be Bad for Ad Performance\",\"datePublished\":\"2019-03-13T20:41:30+00:00\",\"dateModified\":\"2020-09-08T15:46:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/post-builders\/\"},\"wordCount\":705,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/post-builders\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-22.jpg\",\"articleSection\":[\"Advertising\",\"Increasing RPM\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/post-builders\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/post-builders\/\",\"name\":\"Why Post and Page Builders Can Be Bad for Ad Performance - 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