{"id":9644,"date":"2019-02-19T12:16:23","date_gmt":"2019-02-19T18:16:23","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=9644"},"modified":"2021-02-25T14:43:49","modified_gmt":"2021-02-25T20:43:49","slug":"optimize-ads-for-desktop-pagespeed","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/optimize-ads-for-desktop-pagespeed\/","title":{"rendered":"Optimize Ads for Desktop PageSpeed: The Second Part"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Optimize Ads for Desktop PageSpeed: The Second Part<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Eric Hochberger<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-02-19T12:16:23-06:00\">February 19, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">Late last year, we launched our patent-pending, revolutionary page speed technology, appropriately named after its purpose: <a href=\"https:\/\/www.mediavine.com\/optimize-ads-for-mobile-pagespeed\/\">Optimize Ads for Mobile PageSpeed<\/a>.\n\n<!--more-->\n\nThat feature optimizes the way Mediavine sites load ads in a mobile-first world, prioritizing the first screen view of content to load first and faster on mobile devices.\n\nWe like to think of this an express lane for your content in the traffic highway of page loading, making sure your ads got the heck out of the way \u2014 or at least take a back seat.\n\nWe focused on mobile first because those are the devices that need page speed optimizations most. Mobile phones are slower than desktop processes, and are generally dependent on cellular connections versus the more reliable, speedy broadband connections of desktop.\n\nDesktop traffic is still a thing, though \u2014 and a lucrative one at that. So today, we&#8217;re here to announce custom desktop page speed optimizations titled &#8230; yes, you guessed it:\n<div class=\"video-responsive\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/sjEIRwqfucg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h3><strong> Optimize Ads for Desktop PageSpeed<\/strong><\/h3>\nIt took us a few months to bring this feature to desktop, not just because mobile is always our first priority, but because of some unique desktop issues we had to solve.\n\nChief among those? In order to prioritize the first screen view of content, we needed to ensure that the first screen view<em> is all content<\/em>.\n\nIn short, we had to get all the ads out of the first screen view \u2014 not a huge ask on an iPhone, but a much taller order with desktop screens and their sheer size.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7614 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/craft-blogger-735x490.png\" alt=\"A craft vlogger working with teal twine and a glass bottle.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/craft-blogger-735x490.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/craft-blogger-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/craft-blogger-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/craft-blogger-690x460.png 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/09\/craft-blogger.png 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\nFirst, we added a necessary feature to the Mediavine Video Player.\n\nBy launching <a href=\"https:\/\/www.mediavine.com\/scroll-to-play-with-mediavine-sticky-video-player\/\">Scroll to Play<\/a>, our publishers can still have an autoplay-like experience, all while running videos after the first screen view.\n\nAnother self-explanatory concept, Scroll to Play works by beginning to play videos only when a user scrolls far enough for it to come into view.\n\nPut another way, the video still &#8220;auto plays,&#8221; but only when users are about to see it, allowing videos to appear after the first screen view.\n\nThis means publishers can still take advantage of the sticky video player&#8217;s exceptional ad performance, while creating a <a href=\"https:\/\/www.mediavine.com\/mediavine-2019-preview\/\">better, faster experience<\/a> for users.\n\nAfter the Scroll to Play solution, we tackled two other crucially important desktop units appearing atop of pages \u2014 the leaderboard and top sidebar ads.\n\nWe&#8217;ve slowly phased out leaderboards over the years in favor of our desktop adhesion and its superior performance, but some of our publishers still run it.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7701 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/laptop-editing-735x490.jpg\" alt=\"A man's hands typing at a laptop computer.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/laptop-editing-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/laptop-editing-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/laptop-editing-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/laptop-editing-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/10\/laptop-editing.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\nThe top desktop sidebar? Well, that&#8217;s been a staple of the Internet since there&#8217;s been an Internet.\n\nWhen enabled, our Optimize Ads for Desktop PageSpeed technology will detect if these units are in the first screen view. If they are, it will simply not display them.\n\nOnce the video player and these two key display ad units were cleared out of the first screen view, we were ready to adapt our PageSpeed optimizations for desktop.\n<h3><strong>What does the Optimize Ads for PageSpeed setting actually do?<\/strong><\/h3>\nA lot more than removing the aforementioned ads from the first screen view. If you remember, we <a href=\"https:\/\/www.mediavine.com\/lazy-loading-ads-mediavine-ads-load-200-faster\/\">lazy load ads<\/a> at Mediavine. Think of Optimize Ads as kind of a supercharged lazy loading.\n\nIn essence, it&#8217;s making sure ALL of your ads are now lazy loaded.\n\nBeyond that, the entirety of Mediavine&#8217;s ad tech script \u2014 not just the loading of ad units \u2014 will be delayed or deferred until content has a full chance to load and pages become interactive.\n\nIt&#8217;s the combination of the three features \u2014 removing ads from the first screen view, lazy loading all ads, and deferring our ad tech \u2014 that will make desktop sites insanely fast.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8435 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-analytics-735x491.jpg\" alt=\"A woman typing at a laptop computer. On the table beside her are a notebook, a tablet, and several charts and graphs.\" width=\"735\" height=\"491\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-analytics-735x491.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-analytics-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-analytics-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-analytics-689x460.jpg 689w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-analytics.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3><strong>The results speak for themselves<\/strong><\/h3>\nYou can test <a href=\"https:\/\/www.thehollywoodgossip.com\/\">The Hollywood Gossip<\/a>, or any of its article pages, on Page Speed Insights and you&#8217;ll see a near perfect score on desktop and all audits being passed.\n\nBeyond that, test The Hollywood Gossip using ANY page speed tool that properly measures first screen view load times, including Webpagetest.org or GTmetrix.\n\nYou will see the same scores, and this is all while running our full ad suite on an extremely high volume site with no gimmicks. The results are universal, as real-world platforms like Chrome User Experience Report and Google Analytics will report the same, insanely fast load times.\n\nNOTE: This feature will only help you achieve those scores if your site is fast on its own without ads. This feature only takes care of the ad side of things, and you&#8217;ll need to work on all the other aspects required to speed up your site.\n<h3><strong>So should you enable this?<\/strong><\/h3>\nDespite the time we&#8217;ve spent developing this feature and telling you about it here, we&#8217;re actually not expecting all Mediavine publishers to enable Optimize Ads for Desktop PageSpeed.\n\nThe reason? By design, this mode is removing ads (and therefore revenue) from pages. When it comes to desktop, that revenue tradeoff may not be worth the speed increase.\n\nOn mobile, this mode makes 100% sense. There were never ads in that first screen view to start with, so revenue declines from the other optimizations, such as the ad tech deferral, were slim.\n\nFurthermore, the resulting page speed gains mean more ad impressions and better user experiences overall, especially on slower devices, more than making up for any losses.\n\nDesktop computers, connections and websites are a different story. Most are fast enough so that the speed gains aren&#8217;t as noticeable, and taking down those ads will make a dent.\n\nIf you&#8217;re a publisher who&#8217;s obsessed with page speed and willing to take the loss of removing the leaderboard and sidebar ads that appear in the first screen view, go for it.\n\nHowever, if you&#8217;re a publisher with a large percentage of inventory coming from desktop and making a large percentage of their income from their leaderboard or top sidebar ads, then we would not recommend this feature.\n\nWe&#8217;re excited to offer this technology and continue to run it on The Hollywood Gossip, but realize this won&#8217;t be the right fit for all Mediavine publishers.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/152dc08941c75895b80ffc4d0f79236a870658434ec66e25f227ffe962e70114?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/eric\/\" target=\"_self\">Eric Hochberger<\/a><\/p><p 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tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Late last year, we launched our patent-pending, revolutionary page speed technology, appropriately named after its purpose: Optimize Ads for Mobile PageSpeed. Late last year, we launched our patent-pending, revolutionary page speed technology, appropriately named after its purpose: Optimize Ads for Mobile PageSpeed. Back to Blog \u2022 Back to Blog \u2022 Late&#8230;<\/p>\n","protected":false},"author":5,"featured_media":21679,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,94],"tags":[],"audience_post":[],"class_list":["post-9644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-pagespeed"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Optimize Ads for Desktop PageSpeed: The Second Part - Mediavine<\/title>\n<meta name=\"description\" content=\"We&#039;re here to announce custom desktop page speed optimizations titled Optimize Ads for Desktop PageSpeed. Learn about what that means.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/optimize-ads-for-desktop-pagespeed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimize Ads for Desktop PageSpeed: The Second Part\" \/>\n<meta property=\"og:description\" content=\"We&#039;re here to announce custom desktop page speed optimizations titled Optimize Ads for Desktop PageSpeed. Learn about what that means.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/optimize-ads-for-desktop-pagespeed\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-19T18:16:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-25T20:43:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-22.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1168\" \/>\n\t<meta property=\"og:image:height\" content=\"779\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Hochberger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hochberger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/optimize-ads-for-desktop-pagespeed\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/optimize-ads-for-desktop-pagespeed\/\"},\"author\":{\"name\":\"Eric Hochberger\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/ebd6f771035eb5c34fc588d95c5322bb\"},\"headline\":\"Optimize Ads for Desktop PageSpeed: The Second Part\",\"datePublished\":\"2019-02-19T18:16:23+00:00\",\"dateModified\":\"2021-02-25T20:43:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/optimize-ads-for-desktop-pagespeed\/\"},\"wordCount\":1038,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/optimize-ads-for-desktop-pagespeed\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-22.jpg\",\"articleSection\":[\"Advertising\",\"Pagespeed\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/optimize-ads-for-desktop-pagespeed\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/optimize-ads-for-desktop-pagespeed\/\",\"name\":\"Optimize Ads for Desktop PageSpeed: The Second Part - Mediavine\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/optimize-ads-for-desktop-pagespeed\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/optimize-ads-for-desktop-pagespeed\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-22.jpg\",\"datePublished\":\"2019-02-19T18:16:23+00:00\",\"dateModified\":\"2021-02-25T20:43:49+00:00\",\"description\":\"We're here to announce custom desktop page speed optimizations titled Optimize Ads for Desktop PageSpeed. 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