{"id":9673,"date":"2019-02-28T15:50:32","date_gmt":"2019-02-28T21:50:32","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=9673"},"modified":"2020-09-08T10:56:49","modified_gmt":"2020-09-08T15:56:49","slug":"why-does-my-rpm-change","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/why-does-my-rpm-change\/","title":{"rendered":"Why Does My RPM Change?"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Why Does My RPM Change?<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">The Mediavine Team<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-02-28T15:50:32-06:00\">February 28, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">Some of the most common questions that we get in the support queue are questions regarding RPM changes.\n\nSince RPM isn\u2019t a term that most people are familiar with outside of the ad realm, let\u2019s take a moment to talk about just what RPM IS, anyway.\n\n<!--more-->\n\nRPM is just a math equation that compares your earnings to your sessions (or pageviews). It gives you an idea of how much you are earning per 1000 sessions (or pageviews). <strong>It isn\u2019t actually the RATE that you earn.<\/strong>\n<h2>RPM = Revenue \/ Sessions * 1000<\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-mv_create_no_ratio wp-image-9829\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/Mediavine-Pins-with-Photos-8-735x1102.png\" alt=\"Why does RPM change? (via mediavine.com)\" width=\"735\" height=\"1102\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/Mediavine-Pins-with-Photos-8.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/Mediavine-Pins-with-Photos-8-200x300.png 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/Mediavine-Pins-with-Photos-8-307x460.png 307w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3>Why does my RPM change?<\/h3>\nRPM changes because one of the values that are included in the calculation, either your sessions or revenue, changes.\n<h3>Why do sessions and revenue change?<\/h3>\n<h3>Sessions:<\/h3>\nSessions can change for a whole host of reasons. For the RPM discussion here, we\u2019re mostly worried about whether or not your sessions data is ACCURATE.\n\nWe often see fairly wild RPM changes if the session data being collected isn\u2019t right. This can happen if you have the wrong analytics code installed, if your analytics code isn\u2019t tracking all of your sessions correctly, or if the analytics code is removed from the site.\n\nThe symptoms of this would be a SUPER CRAZY HIGH RPM listed in your dashboard for the previous day. If that happens, the first thing you want to do is mouse over the entry for that day in the graph, and check to make sure your sessions seem to be in line with what you would expect for that day. If they aren\u2019t, have your managed host or tech help assist you in troubleshooting your analytic implementation.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21891 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/GA-sessions-screenshot.png\" alt=\"screenshot of a dashboard showing a time our support team helped fix an RPM drop\" width=\"512\" height=\"176\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/GA-sessions-screenshot.png 512w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/GA-sessions-screenshot-320x110.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/GA-sessions-screenshot-375x129.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/GA-sessions-screenshot-353x121.png 353w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/GA-sessions-screenshot-288x99.png 288w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/GA-sessions-screenshot-335x115.png 335w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/GA-sessions-screenshot-347x119.png 347w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/>\n<h3>Common causes of lost analytics connections are:<\/h3>\n<ol>\n \t<li>Disabling the analytics plugin you use to place the analytics tracking code<\/li>\n \t<li>Updating your theme, overwriting your hard-coded tracking<\/li>\n \t<li>Changing your analytics account from one UA to another<\/li>\n \t<li>Removing the Mediavine analytics connection from the User Management tab of your Analytics admin settings<\/li>\n \t<li>Implementing a mobile skin like WP touch, which requires a special tracking code insertion to properly track the mobile statistics<\/li>\n<\/ol>\nIt can also show itself by a SUPER CRAZY LOW <strong>Pageview<\/strong> RPM. It is very common to have your analytics code accidentally installed more than once, and this can cause your pageviews to be double counted in your analytics. Counting twice the amount of pageviews against the same amount of revenue is going to make that Page RPM look really sad. This does NOT typically impact your sessions tracking, which is one of the reasons it is a more reliable way of tracking analytics.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8435 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-analytics-735x491.jpg\" alt=\"A woman typing on a laptop. On the same tabletop are a notebook, a tablet, and several charts and graphs.\" width=\"735\" height=\"491\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-analytics-735x491.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-analytics-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-analytics-768x513.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-analytics-689x460.jpg 689w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/blogger-analytics.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3>Revenue:<\/h3>\nRevenue changes can be due to a lot of different factors. Some are influenced by you, and some are entirely outside of your control.\n\nOne example of something outside of your control is <strong>seasonal ad spend<\/strong>.\n\nSometimes, advertisers are willing to pay more than others for the <strong>very same ad on the very same page<\/strong>. That\u2019s usually because demand for that spot in the auction is increased, with more people bidding for that one spot. Demand drives up prices, so that\u2019s why you\u2019ll make more overall for your advertising in December than you do in July, in general. Christmas spending at its peak.\n\nBrad wrote a whole post on the <a href=\"https:\/\/www.mediavine.com\/ad-revenue-seasons\/\">seasonality of ad spend<\/a>, which I HIGHLY recommend. LIGHT BULB moment, when he explained it to me.\n\nWhile there are lots of factors that are outside of our control as publishers when it comes to our revenue, there are even more factors that are well-within our reach, especially with Mediavine ads.\n\nOne example of a change that is INSIDE of your control that can impact your revenue significantly are your <strong>Mediavine Settings<\/strong>.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8301 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-blogging-735x505.jpg\" alt=\"A woman sitting on a love seat, blogging on a laptop computer.\" width=\"735\" height=\"505\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-blogging-735x505.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-blogging-436x300.jpg 436w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-blogging-768x528.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-blogging-669x460.jpg 669w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-blogging.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3>Mediavine Settings<\/h3>\nYou have directly in your control the most powerful and comprehensive dashboard available on the market today, hands down, in your Mediavine Publisher Dashboard.\n\nNot only can you turn on and off multiple different ad units such as our adhesion units, GumGum in-image units, and Zergnet, but you also have direct control over the frequency, density, and even the placement of your in-content ads as well. We let you opt-out of various ad categories from our biggest partner, Google, and turn on and off our extensive and industry-leading video options as well.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21896 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/In-content-ad-settings-in-Dashboard.png\" alt=\"mediavine in-content ad settings\" width=\"1214\" height=\"1600\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/In-content-ad-settings-in-Dashboard.png 1214w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/In-content-ad-settings-in-Dashboard-243x320.png 243w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/In-content-ad-settings-in-Dashboard-777x1024.png 777w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/In-content-ad-settings-in-Dashboard-768x1012.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/In-content-ad-settings-in-Dashboard-1165x1536.png 1165w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/In-content-ad-settings-in-Dashboard-1170x1542.png 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/In-content-ad-settings-in-Dashboard-375x494.png 375w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/In-content-ad-settings-in-Dashboard-800x1054.png 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/In-content-ad-settings-in-Dashboard-281x370.png 281w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/In-content-ad-settings-in-Dashboard-174x229.png 174w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/In-content-ad-settings-in-Dashboard-142x187.png 142w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/In-content-ad-settings-in-Dashboard-254x335.png 254w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/In-content-ad-settings-in-Dashboard-263x347.png 263w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/In-content-ad-settings-in-Dashboard-395x520.png 395w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/In-content-ad-settings-in-Dashboard-486x640.png 486w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/02\/In-content-ad-settings-in-Dashboard-583x768.png 583w\" sizes=\"auto, (max-width: 1214px) 100vw, 1214px\" \/>\n\n<strong>Anytime you change your settings, it has the potential to impact your income.<\/strong> If your RPM isn\u2019t as high as you would like it, your Mediavine dashboard is the first place to look.\n\nFirst, check your Site Health. If you have all TEAL stars, or mostly teal stars, and these metrics haven\u2019t changed much recently, go right to your Settings and check to make sure that you haven\u2019t opted out of more categories than is absolutely necessary for your audience, that you haven\u2019t restricted your in-content ads too much, and that you are taking advantage of all of our <a href=\"https:\/\/help.mediavine.com\/video\/mediavine-video-options\">amazing Video offerings<\/a>.\n\nIf you don\u2019t have all Teal stars, that\u2019s the best place to start is to work towards that by optimizing your content for ad revenue and SEO. I\u2019d also recommend doing our easy <a href=\"https:\/\/help.mediavine.com\/mediavine-learning-resources\/do-a-revenue-optimization-self-audit-in-20-minutes-or-less\">20-Minute Self-Audit<\/a>. That\u2019ll give you a great start.\n\nIf you run into any trouble or have any questions, you can also reach out to us at the Mediavine Support desk, and we\u2019d be happy to take a look and make any suggestions we have for optimizing your content for earnings.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8792 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/laptop-typing-735x491.png\" alt=\"A man's hands typing on a laptop computer.\" width=\"735\" height=\"491\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/laptop-typing-735x491.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/laptop-typing-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/laptop-typing-768x513.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/laptop-typing-689x460.png 689w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/laptop-typing.png 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3>Real World Examples:<\/h3>\nExample 1: Your RPM falls from one day to the next from $25 down to $15.\n\nFirst, check your sessions. Are they normal and the expected amount for the day-of-the-week, and time-of-the-year? If not, check your analytics connection. If so, test your ad placement.\n<h3>HOW TO TEST Mediavine AD PLACEMENT<\/h3>\n<ol>\n \t<li>Open an incognito or private window<\/li>\n \t<li>Open up one of your blog posts that was getting a lot of traffic on the day in question.<\/li>\n \t<li>Append the following code added onto the end or the URL: ?test=houseads<\/li>\n<\/ol>\nSo, if I was checking my own post, I would test: <a href=\"https:\/\/www.orwhateveryoudo.com\/2014\/08\/perfect-grilled-asparagus.html?test=houseads\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.orwhateveryoudo.com\/2014\/08\/perfect-grilled-asparagus.html?test=houseads<\/a>\n\nDo you see ads appearing? Check both mobile + desktop, and lay eyes on all of your ad units. In-content, sidebar, video, adhesion, recipe card (if applicable).\n\nIf you do not see the expected ads appearing, email us immediately at <a href=\"mailto:publishers@mediavine.com\" target=\"_blank\" rel=\"noopener noreferrer\">publishers@mediavine.com<\/a> with a link to an example post so we can take a look.\n<h3>Common causes of ads not appearing are:<\/h3>\n<ol>\n \t<li><a href=\"https:\/\/help.mediavine.com\/installing-mediavine-ads\/installing-mediavine-ads-using-mediavine-control-panel-plugin-for-wordpress\">Mediavine Control Panel<\/a> was disabled, or the \u201cInsert Script Wrapper\u201d box isn\u2019t checked, or your SITE ID isn\u2019t included in the settings.<\/li>\n \t<li>A<a href=\"https:\/\/help.mediavine.com\/getting-started-with-mediavine\/thinking-of-changing-your-theme-sidebar-or-other-design-elements\"> theme was updated or changed<\/a> which caused the HTML of the site to change. We target our ads based on different HTML elements of your site, so if those change the ads can not know where they should be.<\/li>\n \t<li>You are <a href=\"https:\/\/help.mediavine.com\/advanced\/lazy-loading-images\">lazy loading<\/a> iFrames or Video.<\/li>\n \t<li>You are optimizing or minifying our code with a site speed tool or plugin.<\/li>\n<\/ol>\nExample 2: Your RPM falls from one day to the next from $25 down to $22.\n\nFirst, ask yourself the following questions.\n<h3>Is it the 1st week of the month?<\/h3>\nRPMs always dip as advertiser spend decreases during the first week or so of any month. \u201cNormal\u201d amounts of decrease vary, but if you check your site and ads are appearing correctly and your site health is good, and you haven\u2019t made any major site changes, you can be fairly certain it is just typical \u201c1st of the month slump\u201d at play here.\n<h3>Is it January or July?<\/h3>\nThese months are notoriously bad for ad spend, and will almost always be your lowest performing of the year. If you aren\u2019t sure if it is just typical seasonal shifts or a problem, shoot us as email.\n<h3>Has your site health decreased? Or do you have new trending posts over the last several days?<\/h3>\nIf your site health scores are going down, that can be a cause for concern. Check your trending content on the day that you are seeing the RPM dip, and see if anything new is creeping up into your top 10 that mayyyybe isn\u2019t as optimized as it could be.\n<h3>Have you changed any settings lately?<\/h3>\nAs we mentioned above, changing your site\u2019s settings can have an impact on your earnings. If you made some tweaks recently you might want to un-tweak them if the impact is too big on your bottom line. It is always a balance for every site, and where you\u2019ll land might be different than someone else.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8439 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-smartphone-735x490.jpg\" alt=\"A mobile phone user.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-smartphone-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-smartphone-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-smartphone-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-smartphone-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/11\/woman-smartphone.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h3>Where is your traffic coming from, and how long is it staying?<\/h3>\nIf you are getting traffic that is hitting one page and the bouncing away relatively quickly, that can be a problem for your pocketbook.\n\nReaders will garner the most earnings when they are looking at amazing content, and are engaged with it. They should be hanging out on your page and scrolling as much as possible for ideal results.\n<h3>Where in the WORLD is your traffic coming from?<\/h3>\nIf you are getting traffic from a different part of the world than is typical for you, it can have an impact on your RPM. Make sure you are running the CMP, which helps with EU traffic monetization.\n<h3>Have you made any speed optimizations to the site?<\/h3>\nWe are obsessed with <a href=\"https:\/\/www.mediavine.com\/mediavines-pagespeed-resources\/\">pagespeed<\/a> here, and always encourage everyone to always be working on improvement there, but certain optimizations don\u2019t get along with your ads very well.\n\nFor instance, don\u2019t lazy load iFrames or Video. Bad news. Also don\u2019t optimize our script in any way. We do all of those optimizations on our end, and any additional optimizations can not only cause your ads to not behave correctly, but it can also put you at risk for GDPR violations.\n\nStill stumped? That\u2019s what we\u2019re here for! We\u2019re happy to take a look and double-check that nothing is wrong. We can be reached at <a href=\"mailto:publishers@mediavine.com\">publishers@mediavine.com.<\/a>\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9254 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/customer-service-735x490.jpg\" alt=\"A woman sitting at a laptop computer.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/customer-service-735x490.jpg 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/customer-service-441x294.jpg 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/customer-service-768x512.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/customer-service-690x460.jpg 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/01\/customer-service.jpg 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\nSo you have allll of the pieces now. Your RPM has hills and valleys and patterns, similar to the way your analytics likely do. Just like your overall traffic makeup is determined by factors outside of your control like the calendar, search volumes, user behavior, the whims of the algorithms, etc, as well as factors in your control like user experience, creating amazing content, promoting that content, and using best practices for SEO and marketing, your RPM also has a similar ebb and flow, some of which we can have a direct impact on, and some of which we cannot.\n\nThat\u2019s why we are here, and where our mission comes from. To work with you and aid you in building a sustainable, growing, successful business by doing the very best by all of those factors that you CAN impact, while doing all of the heavy lifting behind-the-scenes to make sure that even those factors that are outside of your control are all working as heavily in your favor as they possibly can.\n\nI hope this gives you some insight and some action items to use when trying to figure out what is causing the changes in YOUR RPM.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e3220aded17a2f76bff75294b4d13f344d81294787c0a43b7aa017ba65d79008?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/guest\/\" target=\"_self\">The Mediavine Team<\/a><\/p><p class=\"wp-block-post-author__bio\"><\/p><\/div><\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7c04bf6b wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<p 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9.737625 8.3065 9.515625 7.8125 C 9.328625 7.3975 9.131125 7.3878594 8.953125 7.3808594 C 8.808125 7.3748594 8.6425625 7.375 8.4765625 7.375 z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" 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If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. 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For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Some of the most common questions that we get in the support queue are questions regarding RPM changes. Since RPM isn\u2019t a term that most people are familiar with outside of the ad realm, let\u2019s take a moment to talk about just what RPM IS, anyway. Some of the most common&#8230;<\/p>\n","protected":false},"author":44459,"featured_media":21681,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,75],"tags":[],"audience_post":[],"class_list":["post-9673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-increasing-rpm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Does My RPM Change? - Mediavine<\/title>\n<meta name=\"description\" content=\"RPM is just a math equation that compares your earnings to your sessions. 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