{"id":9831,"date":"2019-03-01T15:00:00","date_gmt":"2019-03-01T21:00:00","guid":{"rendered":"https:\/\/www.mediavine.com\/?p=9831"},"modified":"2020-09-08T10:55:48","modified_gmt":"2020-09-08T15:55:48","slug":"native-advertising-triplelift","status":"publish","type":"post","link":"https:\/\/www.mediavine.com\/blog\/native-advertising-triplelift\/","title":{"rendered":"Native Advertising: (Triple) Lifting Up the Industry with New Ideas"},"content":{"rendered":"\r\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\r\n<article class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\r\n<section class=\"wp-block-group alignfull is-style-beige has-global-padding is-layout-constrained wp-container-core-group-is-layout-772205c6 wp-block-group-is-layout-constrained is-style-beige--1\" style=\"padding-top:var(--wp--preset--spacing--50)\">\r\n<header class=\"wp-block-group c-breadcrumbs aligngrid has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-61973aa6 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\r\n<header class=\"wp-block-group aligngrid is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-d68226ec wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--30)\">\r\n<figure class=\"wp-block-image size-large is-resized\" style=\"margin-bottom:5px\"><img decoding=\"async\" src=\"https:\/\/mediavine-dev.d1.moderntribe.qa\/wp-content\/uploads\/2025\/10\/chevron-left2.svg\" alt=\"\" class=\"wp-image-542\" style=\"aspect-ratio:9\/16;object-fit:contain;width:auto;height:20px\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"is-style-small is-style-small--2\"><a href=\"\/blog\/\">Back to Blog<\/a><\/p>\r\n<\/header>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity aligngrid\" style=\"margin-top:0;margin-bottom:0\"\/>\r\n<\/header>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull is-style-default has-neutral-20-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom:var(--wp--preset--spacing--70);padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"aligncenter aligncenter wp-block-tribe-terms\"><ul class=\"wp-block-tribe-terms__list\"><li class=\"wp-block-tribe-terms__term\"><span class=\"wp-block-tribe-terms__link t-category\">Advertising<\/span><\/li><\/ul><\/div>\r\n\r\n<h1 style=\"margin-top:var(--wp--preset--spacing--10);\" class=\"has-text-align-center wp-block-post-title\">Native Advertising: (Triple) Lifting Up the Industry with New Ideas<\/h1>\r\n\r\n\r\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-9b38c6d9 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:0;padding-bottom:0\"><div style=\"margin-bottom:0;margin-top:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-author-name\">Brad Hagmann<\/div>\r\n\r\n\r\n<p>\u2022<\/p>\r\n\r\n\r\n<div style=\"padding-top:0;padding-bottom:0;padding-left:0;padding-right:0;margin-top:0;margin-bottom:0;margin-left:0;margin-right:0;\" class=\"has-text-align-center wp-block-post-date has-10-font-size\"><time datetime=\"2019-03-01T15:00:00-06:00\">March 1, 2019<\/time><\/div><\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">Traditional banner ads, a staple since the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.mediavine.com\/short-history-digital-advertising\/\">dawn of digital advertising<\/a><\/span>\u00a0in the early 90s, have changed relatively little in the past quarter century.\n\n<!--more-->\n\nIn fact, banner ads still make up the majority of ads served on the Internet. Advertisers have long been forced to shoehorn their message into sometimes-awkward 300&#215;250 or 728&#215;90 shapes with hopes of making an impact on the end user.\n\nHowever, in recent years, advertisers have been presented with a new way to showcase their products or services in the form of less cumbersome ad units which blend more naturally with the content and website(s) they appear on.\n\nWe refer to this as <span style=\"font-weight: bold;\">native advertising<\/span>.\n\nInstead of being forced into a rectangle, an ad can now be more of a custom experience, complete with the colors, font, and feel of the site it is served on.\n\nThis gives advertisers suffering from \u201cbanner blindness\u201d \u2014 a commonly-diagnosed syndrome in which users immediately avert their eyes from obvious rectangular shapes and the ads that appear on them \u2014 a new way to reach their target audience.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9848 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/triplelift-logo-735x250.png\" alt=\"Triplelift logo\" width=\"735\" height=\"250\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/triplelift-logo-735x250.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/triplelift-logo-441x150.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/triplelift-logo-768x261.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/triplelift-logo.png 1012w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n\nOne of the partners Mediavine works with extensively, and which specializes in native ads, is TripleLift, a company leading the way in this innovative space.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9857 size-full\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/michael.png\" alt=\"Michael Lehman, TripleLift\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/michael.png 200w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/michael-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Who better to discuss native ads\u2019 origins and success than Michael Lehman, Senior V.P. of Marketplace Development at TripleLift. Below, we speak with Michael about how native ads came to be, why they\u2019re more effective, and how they\u2019re evolving.\n<h2>What is &#8220;native?&#8221;<\/h2>\nWell, confusion around the definition of native advertising continues to be a major challenge in our space; the word native might mean 20 different things to 20 different people.\n\nAt TripleLift, native advertising refers to ads that display within the feed of content and match the look and feel of a publisher\u2019s site. The intent is to offer advertising that\u2019s user-centric and non-disruptive in order to engage the audience in a more authentic way.\n<h2>How does native differ from traditional display? What is appealing to advertisers about native versus traditional display?<\/h2>\nAt its core, native advertising is bespoke and custom to its environment, while traditional display ads are prepackaged and uniform across the internet. Consumers are savvy with their content consumption choices, so publishers are under increased pressure to minimize offensive ads. On top of that, data shows that native advertising outperforms banner ads in essentially every major metric that is relevant to advertisers.\n\nAs a result, Advertisers generally report that their native campaigns outperform traditional display and generate a stronger ROI, which has led to native advertising becoming an increasingly important part of the media plan.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7355\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/rawpixel-660359-unsplash.jpg\" alt=\"A woman using a computer and smart phone.\" width=\"735\" height=\"506\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/rawpixel-660359-unsplash.jpg 3000w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/rawpixel-660359-unsplash-436x300.jpg 436w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/rawpixel-660359-unsplash-768x529.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/08\/rawpixel-660359-unsplash-668x460.jpg 668w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Are performance metrics measured differently? Can you share some metrics surrounding the performance differences between native and display?<\/h2>\nAd performance between display and native is measured similarly, however native ads have been conclusively shown to outperform display.\n\nThe average click-through rate for native ads is around four times higher than those of banner ads, and at TripleLift we see performance marks even above that.\n\nAdditionally, what we have noticed is that the performance analysis becomes more nuanced with native. As the industry shifts focus from clicks to other metrics brands care about like visibility and awareness, native performs extremely well.\n\nIn-feed native performance metrics beat digital display benchmarks, with 23% higher hover rate, 26% higher attention quality, and 46% higher interaction rate.\n<h2>How has native spend increased over the last 5-10 years? Are major brands buying into it?<\/h2>\nFour years ago, native programmatic wasn\u2019t even a category in eMarketer, and now it\u2019s one of the fastest-growing areas in advertising. <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.emarketer.com\/Chart\/US-Native-Digital-Display-Ad-Spending-2016-2019-billions-change-of-digital-display-ad-spending\/217019\">Industry data<\/a><\/span>\u00a0has shown an increased investment from brands, with an average year-over-year ad spend increase of $8.14 billion.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8793 size-mv_create_no_ratio\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/analytics-computer-735x490.png\" alt=\"A man using a desktop computer, examining charts and graphs.\" width=\"735\" height=\"490\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/analytics-computer-735x490.png 735w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/analytics-computer-441x294.png 441w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/analytics-computer-768x512.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/analytics-computer-690x460.png 690w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2018\/12\/analytics-computer.png 800w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/>\n<h2>Where do you see the future of native advertising going in the next five years?<\/h2>\nRight now, the industry thinks of native as a subcategory within digital media \u2014 a display format that\u2019s more respectful, more organic, easier to consume, and less disruptive. In the future, it won\u2019t just be a subcategory in media. It will become the standard for display advertising.\n\nAdditionally, we should only expect the applications for native to increase. Consumers will no longer tolerate interruptive ad experiences, so I believe the next generation of formats within the video, audio, and TV channels will be native in nature as well.\n<h2>How long have you been with TripleLift, and what drew you to the company?<\/h2>\nJune will be my four-year anniversary at TripleLift. When I initially started talking to the company, I was really impressed by two things. First and most importantly, the people. TripleLift had such great energy which was driven by a smart, motivated team. I also felt the company was making a smart bet on a part of the market that was set to pop, and had built unique technology that would give them a leg up when going to market.\n<h2>Working together, Mediavine and TripleLift have seen tremendous success in connecting brands with users. What make Mediavine publishers a great fit for native advertisers?<\/h2>\nIt&#8217;s true, we have seen outstanding growth and success with our partnership. Overall, we believe there are three clear reasons for this.\n\nFirst, Mediavine publishers have an engaged, loyal, and intentional audience that seeks out their content based on the subject matter; engaged audiences who are actively consuming content perform exceptionally well for native advertisers.\n\nSecond, both Mediavine and their publishers have put a lot of effort into designing, iterating on, and optimizing their native ad executions which, as a result, have performed very well in a programmatic environment.\n\nAnd lastly, Mediavine publishers have done a really good job tapping into all available product lines and revenue channels within native, including video, where we see a growing percentage of native ad spend from our advertiser clients.<\/section>\r\n\r\n\r\n\r\n<section class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\r\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-09aec4f2 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--50);padding-right:0;padding-bottom:var(--wp--preset--spacing--60)\">\r\n<p class=\"is-style-small is-style-small--3\">About the author<\/p>\r\n\r\n\r\n<div style=\"margin-top:var(--wp--preset--spacing--20);\" class=\"wp-block-post-author\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/5dc89811c27bc836a11732eec5d16df89a52d59fc99df4b959d6334d72869df9?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.mediavine.com\/blog\/author\/brad\/\" target=\"_self\">Brad Hagmann<\/a><\/p><p 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WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\r\n<\/div>\r\n<\/section>\r\n<\/article>\r\n\r\n\r\n\r\n<aside class=\"wp-block-group aligngrid  is-animated-on-scroll-25 tribe-animation-type-fade-in tribe-animation-direction-bottom is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--50);--tribe-animation-speed:0.6s;--tribe-animation-offset:50px;--tribe-animation-delay:0s;--tribe-animation-easing:var(--easing--ease-out-sine)\">\r\n<h2 class=\"wp-block-heading is-style-small is-style-small--5\" id=\"h-related-posts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--40)\">Related Posts<\/h2>\r\n\r\n\r\n<div style=\"margin-bottom:0;\" class=\"b-related-posts b-related-posts--layout-grid  wp-block-tribe-related-posts\">\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1024x576.png 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-320x180.png 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-768x432.png 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1536x864.png 1536w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-680x383.png 680w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image-1280x720.png 1280w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/02\/why-ecpms-featured-image.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">6 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 21, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 This article was updated on January 21, 2026, to reflect the 2026 eCPM calendar. If you\u2019ve ever looked at your dashboard and thought, \u201cWhat just happened?\u201d You\u2019re not alone. eCPMs move seasonally. Sometimes dramatically. And while it can feel random in the moment, those swings usually have very little to do&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/best-ecpm-days\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Why eCPMs Rise and Fall Throughout the Year (And How to Work With It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"533\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3.png 711w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2026\/01\/Blog-Images-Kendall-2-edited-3-320x240.png 320w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">What to Expect From eCPMs in Q1 (And How to Plan for It)<\/h3>\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata-readtime\">5 minutes<\/p>\n\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">Brad Hagmann<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jan 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog 4 min read \u2022 \u2022 Q1 has a reputation. For many publishers, it\u2019s the quarter where eCPMs cool off, dashboards look less exciting, and questions start popping up fast. Is something wrong? Did I miss something? Should I be worried? Short answer: probably not. Q1 behaves the way it does for reasons&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/what-to-expect-from-ecpms-in-q1-and-how-to-plan-for-it\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about What to Expect From eCPMs in Q1 (And How to Plan for It)\"><\/a>\n<\/article>\n\t\t\t\t\t<article class=\"c-post-card c-post-card__layout-vertical\">\n\t<div class=\"c-post-card__inner\">\n\t\t\t\t\t<div class=\"c-post-card__image aspect-ratio-cover aspect-ratio-3-2\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1024x512.jpg 1024w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-320x160.jpg 320w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-768x384.jpg 768w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1170x585.jpg 1170w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-800x400.jpg 800w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-569x285.jpg 569w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-960x480.jpg 960w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03-1080x540.jpg 1080w, https:\/\/www.mediavine.com\/wp-content\/uploads\/2025\/06\/mediavine-cmp-implementation-blog-03.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"c-post-card__content\">\n\t\t\t\t\t\t\t<p class=\"c-post-card__primary-category t-category\">Advertising<\/p>\n\t\t\t\t\t\t<h3 class=\"c-post-card__title t-display-xx-small t-transparent-underline\">Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers<\/h3>\t\t\t\t\t\t\t\t\t\t\t<p class=\"c-post-card__metadata\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-author t-body-small\">The Mediavine Team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-separator t-body-small\">\u2022<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"c-post-card__metadata-date t-body-small\">Jun 2, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"c-post-card__excerpt\">Back to Blog \u2022 As the digital advertising landscape evolves, the need for effective data management and compliance has never been more critical. As part of our commitment to providing exceptional solutions for our publishers, Mediavine is excited to announce our partnership with CONSENTMANAGER, a third-party Consent Management Platform (CMP).&nbsp; As a part of this&#8230;<\/p>\n\t\t\t<\/div>\n\t<a href=\"https:\/\/www.mediavine.com\/blog\/mediavines-cmp-moves-to-consentmanager\/\" class=\"c-post-card__link-overlay\" aria-label=\"Read more about Mediavine&#8217;s CMP Moves to CONSENTMANAGER: Unlocking Enhanced Compliance and Revenue Opportunities for Publishers\"><\/a>\n<\/article>\n\t<\/div>\n<\/aside>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Back to Blog \u2022 Traditional banner ads, a staple since the dawn of digital advertising\u00a0in the early 90s, have changed relatively little in the past quarter century. Traditional banner ads, a staple since the dawn of digital advertising\u00a0in the early 90s, have changed relatively little in the past quarter century. Back to Blog \u2022 Back&#8230;<\/p>\n","protected":false},"author":44454,"featured_media":21699,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","footnotes":""},"categories":[14,16],"tags":[],"audience_post":[],"class_list":["post-9831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-interview"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Native Advertising: (Triple) Lifting Up the Industry with New Ideas - Mediavine<\/title>\n<meta name=\"description\" content=\"Native advertising ads can now be more of a custom experience, with the colors, font, and feel of the site it is served on.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mediavine.com\/blog\/native-advertising-triplelift\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Native Advertising: (Triple) Lifting Up the Industry with New Ideas\" \/>\n<meta property=\"og:description\" content=\"Native advertising ads can now be more of a custom experience, with the colors, font, and feel of the site it is served on.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mediavine.com\/blog\/native-advertising-triplelift\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediavine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mediavinepublishernetwork\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-01T21:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-08T15:55:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2019\/03\/Mediavine-Blog-Graphics-9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Brad Hagmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mediavine\" \/>\n<meta name=\"twitter:site\" content=\"@mediavine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brad Hagmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/native-advertising-triplelift\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/native-advertising-triplelift\/\"},\"author\":{\"name\":\"Brad Hagmann\",\"@id\":\"https:\/\/www.mediavine.com\/#\/schema\/person\/e2f424fb3745b5aeec4851a43ad99807\"},\"headline\":\"Native Advertising: (Triple) Lifting Up the Industry with New Ideas\",\"datePublished\":\"2019-03-01T21:00:00+00:00\",\"dateModified\":\"2020-09-08T15:55:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/native-advertising-triplelift\/\"},\"wordCount\":979,\"publisher\":{\"@id\":\"https:\/\/www.mediavine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mediavine.com\/blog\/native-advertising-triplelift\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-20.jpg\",\"articleSection\":[\"Advertising\",\"Interview\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mediavine.com\/blog\/native-advertising-triplelift\/\",\"url\":\"https:\/\/www.mediavine.com\/blog\/native-advertising-triplelift\/\",\"name\":\"Native Advertising: (Triple) Lifting Up the Industry with New Ideas - 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