{"version":"1.0","provider_name":"Mediavine","provider_url":"https:\/\/www.mediavine.com","author_name":"Heather Tullos","author_url":"https:\/\/www.mediavine.com\/blog\/author\/heather\/","title":"Why Rebranding Is Bad For Your Online Business","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"gasPWX40vT\"><a href=\"https:\/\/www.mediavine.com\/blog\/why-rebranding-is-bad-for-business\/\">Why Rebranding Is Bad For Your Online Business<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.mediavine.com\/blog\/why-rebranding-is-bad-for-business\/embed\/#?secret=gasPWX40vT\" width=\"600\" height=\"338\" title=\"&#8220;Why Rebranding Is Bad For Your Online Business&#8221; &#8212; Mediavine\" data-secret=\"gasPWX40vT\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.mediavine.com\/wp-content\/uploads\/2020\/08\/mediavine-18.jpg","thumbnail_width":1168,"thumbnail_height":780,"description":"For digital publishers, a website rebrand can be tempting. Your blog name may not match the content you're creating or the story you want to tell anymore. Find out why rebranding hurts your business with your advertising and with Google."}