Four Myths About PBN Links

As an alternative to white-hat link building strategies (which take time and patience) PBNs allow SEOs to build links on a private network of websites that they control. In theory, a PBN allows SEOs to forgo traditional link-building tactics, and instead use content on relevant websites to transfer ranking power to their money site (the website they’re trying to rank for).

The problem is that pbn links violate Google’s guidelines, and can cause damage to a website if Google catches them. Fortunately, Google’s algorithms are constantly being improved, and it’s becoming increasingly difficult to build a legitimate PBN. That means a lot of people are using PBNs without even knowing it!

Ethical SEO Strategies: Why You Should Avoid Buying Backlinks and What to Do Instead

There are a few ways to spot a PBN. A common method is to look for a large spike in organic traffic to a site that hasn’t been previously linked to by anyone. Another way is to use SEO tools to identify unnatural links (like Ahrefs or Moz). These tools can also flag sites that appear to be part of a PBN, as they’ll often have an odd mix of exact-match anchor texts and unnatural looking link placements.

While the idea of using a PBN might seem tempting, it’s not worth the risks. It’s better to focus on aboveboard methods of getting quality backlinks – like guest posting and relationship building. Besides, there’s plenty of evidence that using PBN links can actually hurt your rankings if you’re caught. So, let’s bust four of the most common PBN myths.