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Back to Blog • Stop us if you’ve heard this before: When it comes to helping publishers survive the demise of the third-party cookie, Mediavine is all in. Actually, don’t stop us. It bears repeating, since the health of our entire ecosystem depends on solving for the end of third-party cookies. Mediavine’s solution is twofold:…
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Back to Blog • By now, you don’t need us to remind you what a challenge the last 12 months have been, or why. Personally and professionally, the most difficult part of 2020 was the uncertainty. From a business standpoint, all of us at Mediavine were on pins and needles wondering how lockdowns, health concerns…
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Back to Blog • If you’re already one of our publishers, or are familiar with us, you probably know that 50,000 sessions over the last 30 days is one of the primary Mediavine requirements. We’ve found that reaching this magic number is a key indicator of when you should put ads on your site, and…
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Back to Blog • (Editor’s Note: If you’re interested in applying Mediavine Ad Management, please review our updated requirements concerning sessions and Google Analytics 4.) We’re making a big change at Mediavine – the main overall RPM we focus on optimizing is shifting from pageviews to sessions. Why? Because pageviews are dead and Miley Cyrus killed…
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Back to Blog • Spring has officially begun and Q2 is here. Just like temperatures will begin to rise, so, too, will revenue. (We’ll let Brad break down the numbers in his next installment of Behind the Numbers With Brad.) Today? Let’s talk about how to increase your CPM. First: What is CPM? Essentially, CPM…
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Back to Blog • Despite phones getting faster and cellular connections improving by the day, optimal mobile page speed is far from guaranteed in this digital age. Many of us take reliable service and lightning speed for granted on our devices in big cities and in developed countries, but most of the world (and large…
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Back to Blog 4 min read • • Scaling is one of the most misunderstood concepts in digital publishing. It’s often framed as a race toward more traffic, more platforms, and more revenue streams. But the publishers who last, the ones who grow stronger through algorithm shifts, platform changes, and economic pressure, scale differently. They…
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Back to Blog • Ready or not, the end of the year seems to always sneak up on us. Here’s everything you can do right now to optimize your site and make the most of Q4 with its high advertising spend and eCPM trends. ✅ Review Your Hosting Plan You should be on a hosting…
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Back to Blog • “Let’s talk about politics.” We know. This is a phrase absolutely no one wants to hear uttered around the dinner table or backyard barbecue these days. But hear us out. As the 2024 election creeps closer, it feels like you can’t escape it. Social media, billboards, bumper stickers, TV — and…
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Back to Blog • Warning: This post may venture into the tech weeds, but it should bring to light some of the details behind the scenes of online advertising — specifically, what advertisers are looking for when purchasing your inventory, and how publishers benefit from it. What Are Cookies? Everyone has heard of cookies, especially…
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Back to Blog • At Mediavine, we are one big family. We work with content creators from all niches, and we love catching up with them to learn what is working for them, to hear their blogging stories and, in general, to get to know them even better! At Mediavine, we are one big family. We…
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Back to Blog • The July 1, 2023 Google Analytics 4 migration from Universal Analytics has turned the world a bit upside down for publishers across the industry, and the effects reach beyond checking daily metrics. Many publishers are struggling to measure year-over-year performance, learning new definitions for common terms (looking at you, Sessions and…