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Back to Blog • Mediavine is thrilled to announce that after being extensively vetted, and having exceeded rigorous qualification standards, we are officially a Google Certified Publishing Partner (GCPP). We have proven ourselves as trained experts in Google AdSense, DoubleClick Ad Exchange and DoubleClick for Publishers, all of which are key to helping publishers meet their…
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Pet Adoption Resources Somewhere between six and eight million animals find their way to shelters every year. Most likely, half that number will not be adopted. Resources A Shared Love for Animals One thing you learn about Mediavine quickly whether you meet us at a conference or join us as a new employee is just…
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Back to Blog • At Mediavine, we call ourselves a programmatic-first network. A lot of people ask us what that means, so we’re here to explain. Before we dive into the more nuanced aspects about what we do in the programmatic space, we thought we’d start with the most basic question. At Mediavine, we call…
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Back to Blog • Let’s start with the big question. What IS RPM, anyway? It’s a tool. A tool to analyze how your ads are performing. It’s not the rate at which they’re earning, like CPM. It’s a math equation to help you analyze overall earning performance. We even know some people who calculate their…
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Back to Blog • As an internet user, you know what a Uniform Resource Locator (URL) is — but did you know that your URL structure or the permalink settings as WordPress calls them, can impact Search Engine Optimization (SEO)? That’s right, something the visitor barely sees, let alone analyzes, in the address bar at…